Heading up and running a creative agency whose goal is: to amplify the beliefs and values of organisations who are making a positive change for society, the community and the environment. We provide the correct solution that delivers a positive impact for our partners. Bringing our creativity and problem solving skills and experience, at any point in the design process to help them achieve their goals.

Providing ongoing senior-level, creative design resource for work on a wide range of projects for brands such as Oracle, Nokia, Philips, Lectra and Vodafone. These projects include storyboarding for animations, producing static and animated campaign assets to role out across the digital spectrum, online books, printed collateral, campaign look-books and a variety of Powerpoint decks for executive level presentations.The various projects required taking briefs from and liaising confidently with a variety of stakeholders, ranging from agency-side Creative Directors and Client Services Directors to clients' Marketing Managers.

Providing ongoing senior-level, creative design resource for work on a wide range of projects for brands across the pet pharmaceutical space. These projects include Brand generation, storyboarding for animations, producing static and animated campaign assets to role out across the digital spectrum, online books, printed collateral, campaign look-books and a variety of Powerpoint decks for executive level presentations.

Using over twenty years of design industry experience in design agencies, in-house design studios and marketing agencies, working across a range of sectors for a variety of brands, such as Samsung, The North Face, Milwaukee, Ryobi, Kyocera, Srixon and Snow+Rock, I am now heading up a Firestation Design, a new independent design agency that provides creative design solutions across the complete modern media landscape.

Providing ongoing senior-level, creative design resource for work on a wide range of projects for brands such as Oracle, Nokia, Philips, Lectra and Vodafone. These projects include storyboarding for animations, producing static and animated campaign assets to role out across the digital spectrum, online books, printed collateral, campaign look-books and a variety of Powerpoint decks for executive level presentations.The various projects required taking briefs from and liaising confidently with a variety of stakeholders, ranging from agency-side Creative Directors and Client Services Directors to clients' Marketing Managers both in the UK and the US.

Working with the in-house department, the role was to be an integral part of the team designing and developing a new VI (visual identity) aiming to unite the various national markets, which include UK & ROI, the Nordic countries, Spain and Australia & New Zealand, into a single international brand message. This involved the initial design investigations as to how to implement the creative vision across a variety of media and formats and how successfully the new typefaces and proposed image styles would work with the new graphic elements to maximise customer engagementAs an integral part in the development, design and roll out of a new brand Visual Identity for this international brand, I helped take the creative vision of the in-house team and apply it to a range of advertising and marketing materials ranging from press, point of sale, outdoor displays - both digital and traditional print. Utilising current and proposed assets to build an adaptable and flexible series of rules to govern how all the assets will work together to provide a stable platform of templates, from which the comprehensive VI Guidelines could be produced. The design process also had to take into consideration that there was a need to allow a large part of the production process to be automated which imposed pretty heavy restrictions in terms of potential legibility issues. The final stage of the project was to help manage the design and delivery of artwork ready templates for each national market’s marketing needs - POS, outdoor media, digital spaces and hand outs, for each creative variation of the VI.

This role was to design and create a compelling and accessible CIPD branded web experience that informs, inspires and engages customers in the CIPD’s new Professional Standards. To work closely with the User Experience Manager and other designers to design a compelling web experience for. To be part of the initial brainstorming sessions to help map a user journey that applied directly to established user personas and using this to produce lo-fidelity prototype from which further prototypes could be iterated from. Charged with taking ownership of developing a high-fidelity prototype, to be part of testing it with users and acting on the feedback for subsequent iterations to be tested later with customers. Using an experienced understanding of digital design, user experience design, branding, layout and typography skills with an excellent attention to detail and combining these skills with an ability to provide outstanding customer service, pitch ideas to peers and senior management, and understand the organisational goals and departments’ priorities was important as the role involved dealing with a diverse range of stakeholders and suppliers, both internally and externally.The role needed close working with the Marketing Communications Manager to ensure all digital design solutions were brand compliant and so be reviewed in a holistic manner with an eye on the overarching customer experience across a range of platforms and devices, requiring the management of multiple priorities whilst always keeping an eye on quality outputs.

Within this lead role of Senior Creative Designer, my remit was to help, oversee and provide elevated creative levels of output with the existing, established design team.This was achieved by - Providing pitch-winning, creative solutions to support the increase of new business briefs from the sales teams, especially across the charity sector for the likes of Kings College London, Southampton University and Birmingham Children’s Hospital. - Retaining existing clients and encouraging client spend through exceeding expectation on delivery of creative briefs for brands like; Milwaukee, AEG & Ryobi Powertools, Kyocera Printers and Antler Homes - Leadership, guidance and mentorship to the junior members. Through passing on nearly 20 years of expeience, the most junior designer has been rewarded with a promotion and become a valuable member of the company as a whole.- Using the newly found UX skills gained from Open University and on the back of a well received and hugely successful campaign creative, an existing pharmaceutical client increased their investment in the company by awarding the complete redesign of their campaign website.

My role is to work closely as part of a creative team to produce creative solutions and concepts for marketing campaigns, whether for existing or new clients, using a variety of media and resources.My responsibilities include providing initial ideas and visuals, directing studio photo shoots, storyboarding for showreels and animations. Working with a team of designers and artworkers to ensure that the finished project is as the client expects.

From initial brainstorm sessions to formulate creative direction, to designing the finished artwork and web ready files, this role utilises a broad range of design and creative resources. Making sure that requirements of the client are always achieved, and aiming to exceed their expectations.Responsibilities in this role have been to provide creative solutions for clients’ requirements, to provide visuals for client pitches and produce marketing and advertising campaigns, across a wide range of media for market leading brands such as Samsung, Xerox, CA, Trend Micro, British Gas Business, Centrica and WDT.Have taken a lead role in heading up projects to provide fully integrated campaigns. This has included; providing initial ideas and client visuals, directing studio photo shoots, storyboarding for showreels and flash animations and liaising with suppliers and printers, all in order provide the best results on behalf of the client.

Head of the design team responsible for the design of visual communication and corporate identity for the Snow+Rock brand. Using excellent knowledge of project work flow and all the current design software to take projects from the initial brief through to delivery, across a range of media from mail order catalogues and advertising to in-store graphics and exhibition stands. As well as developing the design and style of the staff uniforms, promotional apparel, event literature, graphics for the web and various own brand products.Actively involved in creating the photographic style, by directing photo shoots both in the studio and on location, and selecting the required shots for their relevant end use.Responsible for the smooth day to day running of the studio equipment; providing technical and application support for the design team, purchasing new equipment and software, and ensuring that all data is backed up appropriately (daily and at the end of projects). Gained over 6 years experience using a colour management work flow to ensure that correct colour progresses through the design/proof/print process.

Responsible for design and production of a broad range of B2B printed material from corporate identity and brochures to advertising and exhibition material. Dealing with clients; taking initial briefs, presenting ideas and liaising with printers, photographers and illustrators. Also production of graphics for web and video use.

Part of a team of two, producing 3 separate quarterly computer equipment catalogues for the Mac, PC and education markets, adverts for the national press, magazine inserts and all corporate literature. Responsibilities included developing the brand identity, liaising with suppliers for logos and working within their corporate guidelines, and the management and acquisition of product photography.