As the owner and operator of Pixelstolife.co.uk, my own freelance digital design business, I've built a successful clientele by providing top-quality services to small and medium-sized businesses across a range of industries and sectors.From website design and development, predominantly utilizing Wordpress as a platform, to brand development and logo design, I have a keen eye for creating visually appealing and impactful designs. I am passionate about helping businesses build their brands through effective and memorable visual communication.I have a broad range of skills and expertise across multiple disciplines including search engine optimisation, content marketing, video production and animation.

As the Website Development Manager at CMe Media Limited, I play a pivotal role in expanding the company's service offerings by leveraging my expertise in web design and development on the WordPress platform. My contributions have enabled CMe Media to offer comprehensive web design services to its clients, which has significantly enhanced the agency's value proposition and client engagement.Key Projects and Responsibilities:• Redesign and Redevelopment of Company Websites: Led the ground-up redesign and redevelopment of the CMe Media and CMe Automotive websites. Managed all aspects of the projects, from initial concept through to implementation and launch.• Client-Facing Projects: Worked on various client-facing projects, including new business branding and the design and development of client websites.• Service Expansion: Enabled CMe Media to offer web design as a new service, thereby creating a new sector within the business. My skillset has allowed the agency to attract and manage high-ticket web design projects.• Project Management: Managed high-value projects where I serve as the sole point of contact, senior designer, and developer. This project management role involves coordinating with clients, ensuring timely delivery, and maintaining high-quality standards.Notable Achievements:• Successfully launched redesigned company websites, enhancing their online presence and user experience.• Spearheaded the creation of a new service sector within CMe Media, contributing to business diversification.• Managed and executed high-value projects independently, demonstrating strong project management and technical skills.In this role, I have demonstrated my ability to combine creativity with technical expertise, driving significant value for both CMe Media and its clients. My work has not only improved the agency's internal capabilities but also expanded its market offerings, resulting in enhanced client satisfaction and business growth.

As the Digital Marketing Manager at NightSearcher, I was responsible for developing practical strategies that drove growth by promoting the full range of commercial and consumer products through an assortment of digital channels. Throughout my time there I established and executed a range of new policies and procedures to maximise growth, improve productivity and increase the teams output and results. As a direct result of my actions, the company has grown across key channels including social media engagement and followers, organic traffic to the websites, and online sales increased 112% year to date.Key projects and responsibilities:• Orchestrated and signed off the company brand guidelines.• Established and implemented a product launch template, marketing calendar and social media calendar with clearly defined KPI’s and goals.• Launched new front-end website (nightsearcher.co.uk) and led the design and development of the company sub-brand website (nexsun.co.uk)• Managed the company’s website and eShop with strong focus on SEO and user experience to facilitate growth in traffic and conversion rates.• Authored keyword-focused content marketing assets to increase brand awareness and organic traffic across the full range of industries and product lines.• Administered and managed third-party e-commerce platforms such as eBay and Amazon.• Executed sponsored adverts across Google, LinkedIn, and Facebook to drive brand awareness and increase conversions.• Designed, developed and deployed email marketing campaigns and sales funnels.• Produced videos and motion graphics for product promotion.

As the Lead Web Designer, I played a pivotal and key role in Raymarine’s digital marketing vision, whilst reporting directly to the Vice President of Marketing. As a sub-brand of FLIR Systems, I was also a direct report to the Vice President of Corporate Branding and Marketing - a focussed marketing team that led the marketing strategy and vision for all nine business units under the parent company. During my time at FLIR, I was promoted to Lead WebDesigner and completed their internal leadership / management course, FLIR University. I covered my former manager’s maternity leave in 2017, spending 12 weeks at the head office in Portland, Oregon, USA leading the web design and development team with 7 members.During my time as Lead Web Designer at FLIR Systems and Raymarine, I spearheaded and orchestrated the company’s online presence by authoring the multilingual websites and bringing them into alignment with the company strategies and targets. I also led the design and integration of an e-commerce platform across a selection of the company’s top-level domains.Key projects and responsibilities:• Authored the Raymarine website across 13 language domains with focus on SEO and user experience.• Led the FLIR corporate web team across 9 business units and 17 language domains.• Led the design and implementation of new product information pages, media-rich landing pages, and the creation of content marketing assets.• Planned and produced promotional videos and motion graphics, including drone filming.• Designed and integrated e-commerce channels into FLIR.com and Raymarine.com.• Co-ordinated the improvement of the websites search engine visibility and user experience.• Developed and deployed email marketing campaigns, sales funnels, and drip campaigns.• Led the search for web development agencies and project managed the migration of FLIR.com into Episerver CMS• Initiated the planning and migration of Raymarine.com into Kentico Kontent headless CMS.

iCraveBeauty was a bedroom business that I setup and ran with an old school friend. Our business model was sourcing white-label hair and beauty products from China, which we then branded and sold online. Trading primarily on Ebay, Amazon and our own fully transactional website, I designed and developed the entire brand from the ground up. This included designing and defining our brand identity across all channels, building our e-commerce enabled website, and developing our products and product packaging too.Social media and email marketing were very much in their infancy when we started trading, but we had an ample social following, and a substantial email list from our sales records. Prior to leaving the business I begun engaging with and incentivising our customer base through these channels – with the sole aim to move sales away from our third-party outlets to improve our margin, and to also increase our website traffic and conversions.

I contracted for HTC Europe as a Freelancer for approximately 6 months, working 4 days at home and 1 day a week in their head office.I was responsible for editing Flash animations hosted on their flagship website which promoted individual, featured products. My work was part of a European advertising campaign which introduced their latest phones in a number of languages across Europe.