KEY RESPONSIBILITIES: Managed website overhaul with contract design agency; ran end-to-end ops for webinar marketing; became SME in NASBA CPE certification requirements to maintain company licensure; launched branded LMS for existing customer base and mid-funnel moat building; co-wrote and published biweekly industry newsletter; project managed weekly marketing team sprints; set up cross-functional automations for sales and marketing inbound workflows; supported marketing process and CPE delivery for branded industry summit offsite event

Entered as Marketing Ops Lead following acquisition of Multisig Media. Promoted to Growth Marketing Manager within first nine months.

Acquired by Bitwave. First employee at venture-backed startup offering crypto CPE and news for accounting and finance professionals. Variety of responsibilities under marketing and sales ops, with additional work streams in content creation and management. -Defining brand identity for rebrand from Digitas Education to Multisig Media-Email list management, segmenting, automations-Copywriting and ghostwriting for variety of voices and contexts-Creating two different websites at various stages of company growth -Landing page creation for event registrations and subscriptions-Research and writing for regular newsletter -Behind-the-scenes support and technical management for running live Zoom webinars and LinkedIn Live events-Creating branded instances of learning management systems plus course catalog management -Managing content creation process and course editing process with contract VAs and content partners-Sales operations including lead generation and nurturing through pipeline -Analytics tracking for KPIs-Keyword research and SEO -Creating NASBA CPE compliant review assessments for CPE course materials

Led marketing outreach effort with other key team members. Responsibilities included:-Website content management and site maintenance-Social media copywriting & graphic design-Hosting, producing, and distributing company podcast-Ensuring consistency and alignment of marketing message with current offerings-Facilitating writing training for ESL team members -Editing or expanding thought leadership articles researched and written by team members (see examples at https://fischerjordan.com/insights-main/)-Coordination with offshore team to ensure timely content delivery-Content researching and interviewing SMEs for reference

Merged with FischerJordanSupported multiple aspects of engagements with strategic technology complexitymanagement focus. Included process definition/documentation for EnterpriseArchitecture strategies; facilitating communication and tracking proceedings ofarchitecture governance body; engaging with RFP process to help procure dedicatedEnterprise Architecture Management technology solution for a client, replete withdefinition of functional requirements and conducting vendor gap analysis; conductinginitial maturity assessment for client’s enterprise architecture function; definingbusiness & technology capabilities.Supported IT operating model definitions, assessment, and Change Managementcommunications during IT transformation initiative at a leading global real estatefranchiser. Coordinated effort to deliver ITSM training and specialized courses inbusiness system analysis, project management, and SCRUM. Conducted analysis ofexisting technology initiatives to align to future-state ITSM service teams. Createdarchitectural model in Archimate notation for complex interaction of applications,business processes, and data flow within application landscape for a major utility.Additional activities include data analysis in support of revenue projection modellingproject for financial services industry client; research enabling clientunderstanding/positioning within blockchain movement.

Upheld and grew brand identity for medical tech start-up through content generation in print collateral, social media, and monthly email newsletter via Mailchimp. Improved brand awareness through monthly client newsletter email campaigns and local business outreach. Conducted regular website tests to ensure consistent UX with online healthcare platform catering to cash-pay healthcare consumers. Maintained communications throughout website overhaul with third-party UX/UI design team