Brand Positioning and Messaging: Created a consistent brand messaging architecture across all channels and touchpoints.Integrated Marketing Campaigns: Increased online conversion rate from 0.3% to 3.5% by implementing strategic site changes and integrated marketing campaigns.Product Launch Leadership: Led the product development and packaging processes for new product introductions.Orchestrated retail strategy, including packaging and displays for retail environments.Content Strategy: Developed and executed a comprehensive content strategy, overseeing video production and user-generated content (UGC) direction.

Write, produce, and manage content for direct to consumer brands.

Manscaped - #1 brand in below-the-belt male grooming and hygiene products.Tools and formulations specially designed for the most challenging and sensitive of regions.Manscaped - Refining the Gentlemanwww.manscaped.com

Flashbuz is an ecommerce platform that allow customers to receive discounts on products basedon their social reach (number of online followers across all social platforms).

AngelLift is a cosmetic beauty brand and ecommerce company that offers products designed to remove perioral mouth wrinkles and plump up lips.Responsible for hiring, teaching and managing teams in the Philippines to find quality YouTube URL’s for effective Ad placements. Writing, directing and editing a video each week ranging from competitor comparisons, product reviews, instructional videos, and user testimonials. Building, managing, and developing an online blog with enough relevant content surrounding successful key terms to help promote/increase our organic search results. Conducting research on top websites via SEMrush in order to analyze how effective these sites would be for ad placements. I also provide customer support via Zopim and Zendesk, as well as serve as the junior graphic designer for content.

Gold Coast Design Inc. is San Diego's premiere residential, commercial and remodeling company in San Diego.Personally responsible for managing more than twenty million dollars of remodeling projects. Managed multiple subcontractors including plans, budgets, payment schedules, and quality control. I was head of IT, company wide, and responsible for training staff on in-house project management software (Corecon). I was also responsible for client relations and related customer service functions, including: Project proposals and planning, design and architect co-ordination, and general management of the clients needs and expectations.

Dollar Shave Club is a men’s lifestyle brand and e-commerce company that offers high-quality men’s products ranging from razor subscriptions to men’s shaving cream.Paid Winter Internship – Business Development. I was responsible for conducting online search surveys for promising barbershops located in major metropolitan cities across the U.S. who would be willing to carry our product. Provided turnkey support including, sales prospecting, sample kit shipments to barbershops and hotels, as well as graphic design and production for the associated fliers and online ads.

Full-service strategy, marketing and branding agency for emerging brands in action sportsPaid Internship – Assistant to the Marketing Director, Tim SwartHelped with online and in-store marketing for several different types of businesses ranging from headphones, to shoes, and energy snacks. Also managed the store on weekends where I was in charge of sales, controlling inventory, product display, cash management (balancing the register), and providing extensive knowledge on all products we carried. I also provided services in video editing, graphic design, website development and management, and creation of point of sale merchandize.