Nathan Reed Email & Phone Number

End to end development of new revenue streams for RAB. - EV Car Charger- Exit and Emergency- Residential Lighting- Commercial and Residential downlights- Lightcloud Blue - Bluetooth Networked Lighting ControlsChannel market research, product roadmap, revenue targets, supplier research, go to market strategy development, internal training, customer education, business and sales development - business plan development and execution. Altogether these new revenue streams are >30% of company revenue.

United States

Working internally with product management and development, and externally with sales and marketing, to strategically grow RAB's LED Lamps and Downlights business.

Greater San Diego Area

Product Development research and development, lamps and downlights.

Southern California

Initial revenue target of $500K 2014, which I grew to $6M by the end of 2018, and presented to management a forecast of $10M for 2019. Lunera is a Smart Building Services company that uses innovative Industrial Internet of Things (IoT) technology to optimize energy, property and resource management for the commercial and industrial buildings market. Lunera’s unique invention embeds IoT-edge technology, sensors, controls, modems and microprocessors, into an LED lamp. I thoroughly enjoyed working at Lunera. I consistently exceeded growth targets, for which I credit my network, enthusiasm, responsiveness and proficiency + enthusiasm for the technology.

Southern California

• Identify qualified project opportunities within a geographical territory.• Conduct accurate and complete lighting assessments and proposals. • Collect, organize and submit all relevant documents (contract, utility, financing, etc) to progress project status through closure.• Participate in team meetings, provide accurate forecasting and reporting and meet annual revenue and margin goals.

Greater Los Angeles Area

• National Account Manager, responsible for California, Hawaii, Nevada and Arizona, in the retail segment. Responsible for $2-4M in annual sales.

New Jersey

• Responsible for business development for LED lamps in NE territory. $2M revenue target.

• Creating a one-hour training/marketing video for PolyBrite International, based on their line of Borealis brand LED replacement light bulbs.• Building an independent training site, complete with newsletters, weekly webinars, training videos, XML feeds reporting available rebates and incentives for energy efficiency retrofits and new construction. • Using digital media to train/inform sales representatives and distributors of LED lighting products.

• Developing a knowledge of the sales cycle: lead generation, product and company presentations, needs assessments, cost analyses, building walk-thrus, formal energy audits, quotes and PO’s. • Developing a working knowledge of rebates and incentives for energy efficiency and lighting retrofits and new construction, to subsidize down payment, and drastically improve an already

At the Learnet Academy, I worked primarily as a full-time English teacher, to foreign students here as part of an edducation abroad program at their home universities. Other than language, invigorating subject matter included cultural exchange, cutlure crossing, understanding the histories and norms of /groups/communities in Los Angeles etc.

Bachelor Of The Arts, World Arts And Cultures, 3.89 Gpa

Focuses on three concentrations: • Community-based, arts activism • Studies of visual culture • Critical ethnographies Activities.

Certificate, Marketing, Completed One Class In Design Thinking

Graphic Design

Farm Apprentice Mentorship Program

The Farm Apprentice Mentorship Program integrates Hawaiian cultural practices of sustainability and land management with a whole systems.