Acting as a representative of the Office of Ethical and Humane Use, I support the product teams building out Salesforce's Trust Layer to make sure our products adhere to our Trustworthy AI Principles and our guidelines for the responsible development of generative AI. Some of my key duties:* Architect and implement the process for ethical testing of generative AI products during development* Build data sets for red teaming and safety testing of products* Design, create, and manage labeling jobs to create golden data sets for CRM use cases* Support designers and PMs in translating technical constraints into UX design for configurability within the Trust Layer* Translate research into production deployment of content moderation models (e.g., Toxicity, Bias, Prompt Injection)* Extend Salesforce Model Cards to System Cards to capture the interactions between LLMs and deterministic software

To support the broader Salesforce organization's work with generative AI, I spent part of my time building the capacity for the AI Ethics team to operationalize their Guidelines for Responsible Development of Generative AI. In that capacity I acted as a data scientist and product lead to help them define the documentation, processes, and tools they needed to scale their team's work across the organization.

I lead the product and operations side of the nonprofit building an open source, community-driven database to expose publicly accessible and testable vulnerabilities in AI models, data sources, and systems. My main focus is bringing the experience and skills of our community to bear on this critical problem. I facilitate the design and creation of the database and focus my efforts on helping grow and organize the community as well.

I led the development of a mission-driven website by transforming the way Tableau thinks about customer journeys and user experience. Using research and data highlighting the needs and problems of visitors, I aligned creators and strategists on what tools and experiences improve people's lives through our website. The work crossed disciplines, channels, and dimensions to maximize the impact of each activity the organization takes on the website.I also partnered with Tableau researchers. I worked with Tableau's team to investigate explainable AI (XAI) tools, focusing on ways to give all humans (practitioners and non-practitioners) the means to better understand bias within language models.

In my previous role, I changed the way the SEO team operated through innovation, automation, and world-class visualizations. I created programs to scale the Web Experience team’s efforts across Marketing, while leading the push for site wide governance around site structure, on-page optimization, and user journeys. My intention was to ensure we used technology to enable audience-based marketing without destroying the site’s ability to reach individuals and help them accomplish their goals.• Launched the first iteration of the Tableau Reference Library to promote global data literacy• Performed card sorts and surveys to better understand how information architecture affects the brand• Created a content council to drive alignment for content creation across the marketing organization • UX for critical campaigns (Ex. 2020 US Election Partnership with Axios and SurveyMonkey)• Provided strategic guidance for Tableau’s Covid Data Hub• Built dashboards to improve self service analytics across the Marketing Department

• Developed a Self-Service Model for 2 SEOs to address the needs of 20+ teams (500+ People)• Designed a product for marketers to update meta data on localized pages (70,000+ pages) and QA'd the implementation• Used BRDs to guide a vendor developing a custom tool for their platform, which has been integrated into it as core functionality• Presented seminars to the organization to educate marketers on SEO Best Practices and strategies for dealing with modern search engines• Created a process for providing recommendations to service teams prior to launching their services (affected 30+ product names)• Designed a ticketing workflow to increase the effectiveness of the team• Developed the Information Architecture for ML/AI and Developers on the website to maximize their visibility and usefulness to people and the search engines• Designed Tableau Dashboards for analyzing and reporting on Organic Search as a channel, as well as supporting other teams in the creation of their own dashboards

• Developed a new model for selling SEO to increase lifetime value of clients by improving ROI• Consulted on A/B Testing and Event Tracking to improve the User Experience of clients' websites• Pitched to the C-Level across industries, including: ecommerce, travel, home automation, and M&A• Trained junior team members on the fundamentals of SEO & managed their workflow• Taught SEO sections for courses on Digital Marketing at General Assembly and Google Analytics at the University of Washington• Developed a methodology to project estimated branded and unbranded traffic in GA using regex• Designed multi-tiered strategies siloing content to improve authority in competitive B2B and B2C niches• Competitor and market analysis using Google Trends, Spyfu, GA, Moz Pro, and Screaming Frog• Designed custom monthly reports using Google Data Studio and Infogr.am• Wrote PoV documents on issues within the industry• Wrote case studies to highlight the innovative techniques used by our department

I took a contract at KELLYBRADY when I moved across the country and it was an excellent opportunity to start an SEO program from scratch. I designed the processes and built a reporting framework to highlight ROI for clients to improve their satisfaction. Though it was a short contract, it allowed me to explore different aspects of leadership within SEO.

When I arrived at McDougall Interactive, there was very little formal process around SEO and content production. I spent much of my time helping build out processes and documentation to make sure strategies and recommendations delivered to our clients met a baseline built from industry best practices. I managed multiple sites across industries, fine tuning their strategies to work within the different ways people search those topics. I elevated the approach of building out long form, performance content to increase the authority of my client’s sites. I edited multiple types of media, ranging from blogs to ebooks and podcasts, to help promote the personal and professional brand of our largest clients. While I was there I trained 3 interns, taking an approach of breadth before depth so they could understand what aspects of the discipline appealed to them most. From my work training the intern at 435 Digital, I used this time to develop a methodology for teaching SEO by providing basic instructions and examples of expected output. I then gave them free rein to complete the task. This allowed them to explore what might work for them, instead of giving them a rote method and telling them to do my work for me. It required more debriefing and correction for the first few weeks and had the intended effect of getting them up to speed faster.

While getting my Master’s at Yale Divinity School, I worked as the student manager for the Yale School of Medicine’s web department. There I acted as a project manager and trainer, ensuring the student workers had everything they needed to manage 150 sites within the Tridion content management system. I supported my manager by providing clear documentation on different types of sites and instructions on how to implement custom designs. It improved the efficiency of the group and allowed us to take on larger redesign projects during my second year. I continued to provide SEO recommendations to various departments and labs.

Moving into a corporate subsidiary was an eye-opening experience for me. It provided me the opportunity to see how internal politics drives the business and highlighted the importance of using data to showcase the value of activities, not only for clients but also for internal stakeholders. I spent my time managing client relationships, building out a documented process to improve our team’s efficiency, and researched the then new changes to how Google viewed content on the web. All the while, I pushed for each of my clients to start from a human level and made them answer the question: what would someone search for to find your services? From that starting point I built recommendations for improving their websites and helped them achieve success. In addition to my core responsibilities, I trained the intern in SEO to help them develop their skills to the point they could turn it into a career. I taught them through the promotion of self-guidance and exploration. I didn’t tell the intern how to do everything, instead I opted for laying out the principles of what I was asking and showing the types of outputs I expected. I feel this approach proved a significant reason for them being hired as an FTE shortly after I left the team.

From early on in my career I recognized that adding the right amount of process is the key to scaling efficiently. I did not know how to talk about it in those terms, but I knew that if you had to do the same 10 things every month then documenting it and making sure everyone had the right access to tools was critical. I spent my time at SEO Design Solutions thinking through the best ways to scale the work of three remote developers in India, who had to maintain 750 domains, while managing 6 independent contractors who wrote the content for those sites. It took many iterations to get to a place where the workflow was smooth, and by the time I trained my replacement I had to train two separate people to take over my workload. I was hired as a project manager, and it is also where I learned the fundamentals of link building, internal linking, and the critical importance of great content. I built reports in excel, visualizing rankings in the search results and traffic through keywords in Google Analytics--back when it was possible to do so. I used these visuals when I interfaced with the clients to ensure they understood how our services were benefiting their website.

• Designed and implemented a plan for an online SAT/ACT Test Prep Program• Managed timeline for deliverables for the product• Created documentation for users and technical support personnel• Input and maintained content for 5 separate databases using Filemaker• Managed content and structure of 2 websites in Joomla 1.5• Worked with lead UI designer to create the look and functionality of 4 iOS4 apps• Managed outside vendor workflow • Composed weekly status reports for the CEO regarding the status of all projects

Upon graduating from college I wrote sales copy and blogs for SEO. I learned how to incorporate keywords to promote their rank on search engines.

• Designed and implemented a news program for the campus that worked with University and local sources to provide current information• Collaborated with the University newspaper in order to subsidize writing of news stories• Filmed events using multiple cameras• Edited footage using Final Cut Pro (including the use of a green screen)