As a member of the 4A's Social Media Committee, I work with social media leaders at agencies across the country to share and teach colleagues and clients on best practices, industry trends, agency development, consumer insights, governance, software platforms, and data benchmarks.

As director of media, connections, and analytics I lead the digital strategy, demand generation, lead nurturing, customer insights, media planning & execution, SEO, SEM, social marketing, and community management initiatives for our clients.In partnership with the VP, Creative + User Experience, we completely overhauled the way our creative, media, and digital marketing teams strategized, planned, and executed. We broke down silos, creating a multi-channel, multi-disciplinary team that puts the focus on task-based customer journeys and utilizing our consumer insights, crafted a content strategy that executed at every connection point based upon psychographic, demographic, customer objective, and brand strategy. This shift led to lower cost and higher results, ending in better ROI for the client and better profit for the agency.Develop digital marketing plans to increase traffic and engagement with new, prospective customers, building a “best customer” program that enables consumers to become passionate brand advocates, while also driving cross-category purchases.Manage, train and motivate the digital marketing and media team and introduce best practice to all activities and initiatives.Plan and lead execution of all web, email, social media and display advertising campaigns.Develop comprehensive, multi-channel content and communications strategy for clients.Leverage and shape existing content for different market segments and distribution channels.Aggressively seek new ways to differentiate the message and overcome awareness and perception challenges.Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies.Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs.Accelerate maturation and effectiveness in key areas including influencer relations, social media, and content marketing.Effectively manage a fast growing team and wide-range of client budgets.

MIMA is a rapidly growing organization. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. MIMA's members come from corporate, freelance and agency environments.

MIMA is a rapidly growing organization. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. MIMA's members come from corporate, freelance and agency environments.

The Director, Emerging Media helps brands plan strategically; ensure broad reach of content through paid media buys, PR, and free social distribution strategies; and measure the impact of emerging media on business objectives like CPL, CPA, share of wallet, bottom-line sales and brand reach.Guide the creation and execution of emerging media campaigns; provide clear metrics showing the impact these earned media campaigns have on brand reach, sales, and marketing ROI.Uncover emerging media channels to ensure campaigns achieve the greatest impact. Help clients better understand which social platforms will produce the most sharing for which campaigns, and how to strategically use paid media to increase the reach of emerging media campaigns.Responsibilities• Attract, motivate, and engage specific audiences with a brand's content.• Identify, understand, and measure social audiences and their sharing patterns.• Develop and deliver thought leadership, content strategy, and creative solutions that strengthen clients’ market distinction and drive their businesses forward.• Create a sophisticated, structured approach to deploying emerging media campaigns for brands.• Conduct regular reviews of digital brand performance with practitioners and clients • Evaluate strategy and specify tactics, platforms, services and tools to achieve objectives • Recommend new methods and technologies and (as appropriate) other agency products and services to achieve results • Develop and maintain client content and engagement strategies • Evolve reporting methodologies and processes • Know industry-standard tools and methodologies and educate internal teams and clients on their purpose and use • Investigate, specify, and implement new technologies, services and automation capabilities and/or vendor solutions

Enthusiastic social marketer, with a strategic sense, strong written communication skills and a focus on brand building.• Generate brand awareness and stimulate brand engagement through social media strategies• Provide strategic leadership to internal teams on social media campaigns. Develop social media plans for major initiatives as required.• Nurture and manage interactive buzz in social media to generate positive exposureKey Duties / Responsibilities • Plan and execute social media objectives and strategy on Twitter, blog, Facebook and other social media outlets• Implement social media response plan as required for customer service and support• Act as social media subject matter expert; Be in tune with latest social media developments, on-line behavior and trends. Also be the source of competitive intelligence and analysis in social spaces• Devise campaigns and identify opportunities to drive revenue by fully leveraging capabilities of social media platforms• Author creative content for social media communications• Work to provide monthly reports to stakeholders on campaigns and social media metrics • Use knowledge gained through analysis to provide insight on forecasting, budgeting and social media marketing direction• Be the face of Deluxe in the social media space, including event planning, sponsorships, speaking engagements, authoring articles and participating in panel and roundtable discussions• Provide original content to blog, Twitter and Facebook• Provide education to the organization on social media strategy, tactics, tools and concepts• Ensure adherence to brand policy in social media• Coordinate sponsorship efforts with relevant professional groups

- Develop and manage the implementation of PPC campaigns on major search engines including Google, Yahoo!, Bing, etc. as well as work to increase organic search engine traffic from key search engines to the network of Deluxe Corporation web sites.- Provide process for Marketing Service, Product Marketing and Service Marketing Teams to provide input- Continuously review and optimize eMarketing campaigns, including thorough analysis of effectiveness of campaigns, landing page quality, lead and traffic quality, etc.- Serve as a functional expert when devising and executing SEO and SEM strategies (e.g. SEM, cross-linking, content syndication, social media marketing, etc.).- Develop and manage the implementation of SEO improvements across all of Deluxe Corporation’s web properties- Initiate SEO website assessments and recommendations and translate them into technical requirements. Work with development team and site optimization teams to implement enhancements/modifications.- Provide SEO guidance in technical areas such as website structure and page construction, internal linking, CSS, JavaScript referencing and programming standards.- Work with analytics teams to analyze and translate quantitative and qualitative data from web analytics tool into actionable eMarketing plans- Constantly review and refine SEO/SEM keyword lists - Provide thorough research and analysis of key metrics to help identify new projects to expand visibility online- Develop, and manage Deluxe's social media presence; including Twitter, Facebook, LinkedIn and all corporate blogs. This includes driving strategy as well as shaping policy, communicating with the public, acting as internal subject matter expert and assisting in corporate response planning.

Provide strategy, project management and technical support for GovDelivery marketing campaigns. These campaigns include direct mail, email, tradeshow and webinar formats. Work closely with the Director of Marketing Operations, Vice President of Sales, Vice President of Federal Consulting and CEO to execute a sustained digital marketing program to the GovDelivery markets in the Federal, State and Local government markets. Developed and implemented social media strategy utilizing blogs, Facebook, Twitter, Plurk and Identi.ca.

Responsible for consultating with our clients on eMarketing strategy, Google AdWords, keyword search, link building, anchor tagging, email communications, CRM synchronization, brand followup, CAN-SPAM compliance, best practices, analytics including Urchin, Google Analytics, WebTrends and as well as industry news. I conducted case studies for two of our clients. One such study was to increase deliverability, open-rates and click-through rates. The other study was an opt-in preference campaign. These studies, and other results I have seen across our clients have assisted our clients in developing emarketing strategies to improve ROI.