Nathaniel Williams Email & Phone Number

New York, NY, US

New York, New York, United States

• Expand on prior role to provide strategic guidance on new business, content strategy and campaign set up
• Champion the value proposition of the Creative Studio to prospective and current clients

New York, New York, United States

• Department: Marketing & Creative Studio
• Partner with cross-functional strategy, sales, ad ops and account management teams to provide creative strategies for programmatic native ad campaigns
• Develop, repurpose and revise video, animated and static images for native ad formats
• Craft varying lengths of action-oriented ad copy from brand collateral and digital assets
• Build marketing collateral for prospecting, including mock units, sample user flows and design customizations
• Perform creative audits, QA reviews, content and data analyses and optimization exercises from presale (RFP) to post launch

New York, New York, United States

• Collaborated with the marketing team of a leading global manufacturer and distributor of sexual health products and educational materials, with a long-term mission of democratizing access and disseminating information
• Project work included: analyzing and consulting on collateral, creating brand content for O&O channels and more

New York, New York, United States

• Department: Account Management / OpAd Media Trade DeskClient/Account: New York State agencies and organizations
• Consulted on audience strategy for digital banner, video, OTT and streaming audio RFPs and planning exercises for internal trading desk
• Liaised with industry-leading data companies to discuss audience segmentation, strategic innovation and custom audience segments by request
• Championed innovation with ongoing test and learn strategies, advising internal teams and supporting first-to-market opportunities
• Reviewed 24 hour and weekly reporting to provide insight into performance and recommend optimizations
• Quality checked campaign builds to ensure accuracy and best practices

New York, New York, United States

• Department: Account ManagementClient/Account: New York State agencies and organizations
• Developed and implemented strategic cross-channel media campaigns on behalf of New York state governmental entities and their public interest initiatives
• Served as the primary client contact for day-to-day campaign management
• Led an internal team of account coordinators, media directors and channel specialists to oversee research, planning, creative assets, client deliverables, reporting and billing processes
• Liaised with internal and external teams to co-manage translation and creative production
• Received two consecutive quarterly peer nominations for recognition at department-wide meetings

New York, NY

• Department: Media Planning & BuyingAccount/Client: Milk. Love What's Real (Total Market), Built With Chocolate Milk (Total Market), Healthfirst, Johanna Foods, Tropical Cheese
• Directed cross-campaign initiatives to propel national sales volume for fluid dairy milk, while partnering on senior level pitch work and business development
• Worked with senior management to develop contingency COVID19 efforts and 2021 strategic approach for the MilkPEP client
• Unified MilkPEP campaigns under a refurbished Got Milk brand platform, across influencer, content and media channels
• Consulted on multicultural media planning cycles for Healthfirst, Johanna Foods and Tropical Cheese clients
• Collaborated on pitch work for various verticals, including CPG and health insurance clients, navigating from initial presentations to client onboarding

New York, New York

• Department: Media Planning & BuyingAccount/Client: MilkPEP Hispanic, Built With Chocolate Milk (Hispanic & Total Market), HBO Latino, FAIR Health, Healthfirst, Mutual of Omaha
• Oversaw Hispanic and general market media initiatives, including strategy and ideation, offline planning, digital buying and planning, asset management, campaign execution and reporting
• Chief contact for Hispanic media for clients, vendors and non-media personnel
• Selected to replace outbound Associate Media Director on Built with Chocolate Milk general market account
• Transitioned HBO Latino and FAIR Health clients
• Launched Built with Chocolate Milk Hispanic initiative

New York, New York

• Account/Client: A&E Network
• Collaborate on integrated media recommendations for A+E Networks premiere and chase support campaigns
• Research and export segmentation, duplication and universe estimate data using Nielsen nPower
• Explore contextual and psychographic approaches to targeting prospective and loyalist audiences using MRI, Simmons and Scarborough
• Compile and present comprehensive post campaign reports with actionable insights
• Manage asset delivery across online and offline platforms

Los Angeles, CA

• Account/Client: Uber Technologies, Inc.
• Manage multiple initiatives across cable and network TV, local TV and radio, addressable TV and digital audio and video streaming
• Advise client team on strategic approaches to Driver and Rider initiatives in both national and local markets, general market and multicultural demos
• Maintain and update various comprehensive budget documents, including authorizations to buy
• Conduct ad hoc competitive research with Comscore, eMarketer, Simmons, SQAD, Kantar Stradegy and AdScope products
• Review multimedia English and Spanish language spots for creative competitive analyses

Burbank, CA

• Account/Client: Disney Home Entertainment.
• Provide strategic and demographic insights for Blu-ray, DVD and digital HD title plans
• Craft and distribute RFPs to digital and mobile publishers
• Build preliminary broadcast and digital planning overviews based on upfront commitments and revisions for initial client approval
• Draft media packets for presentation to client, featuring detailed breakdowns of strategy, flighting, budget and partners
• Conduct ad hoc exploratory requests with Simmons/MRI, OpTV and Comscore to measure offline and online deliveries against targets

Los Angeles, California

• Account/Client: Kia Motors USA.
• Collaborated with an agency team and external partners to promote Kia Motors America through national digital, print, social, mobile and broadcast campaigns
• Evaluated media talent and partnership proposals in accordance with brand/model alignment and offered actionable recommendations to supervisors
• Provided ad hoc competitive research and insights for a national and global pitch
• Pursued initial print usage cost estimates and rights agreements with national publications
• Synthesized brand objectives, created media briefs and produced one sheets detailing campaign strategy, demographics and passion points

Beverly Hills, CA

• Maintained primary reception desk and supported three executives in corporate recruiting and staffing office
• Processed resume submissions, employment applications, payroll documentation and highly sensitive information for recruiters, clients and applicants
• Guided applicants through preliminary interview protocols and responded to phone and email inquiries
• Researched and pitched innovative methods to generate business interest through social media outlets and online channels
• Catalogued contractual agreements between company and corporate clients
• Administered candidate screening and assessment tools

West Hollywood, CA

• Supported the Strategic Insights & Analytics‎ team in research tracking celebrity branding and measuring digital footprints
• Operated analytics tools Socialbakers and Screenfly for digital and social media across 65 metrics and compiled dozens of celebrity profiles for inclusion in company-wide resource database

Greater Los Angeles Area

• Assisted sports agent Justin Castillo in developing opportunities for top-tier clients off the field, including licensing, endorsements, digital content, film and television
• Generated market research and branding profiles for potential business ventures and partnerships
• Drafted pitch presentations and email correspondence for executive meetings

California, United States

• Part-time and internship work experience from March 2009 through August 2013, including:
• Private tutoring
• Administrative support
• Freelance journalism
• Event support
• LGBTQ+ community outreach

Master Of Arts (M.A.)

Bachelor Of Arts (B.A.)

College Prep

Course Credit

Academic Talent Development Program