Nathan Coady Email & Phone Number

Phoenix, Az, Us

United States

o Lead full-cycle enterprise SaaS sales, driving new business and closing multi-year, six-figure deals for Axon’s cloud-based software platform (“Justice”) targeted at State & Local Government.o Pioneer go-to-market strategy as a Founding Account Executive of Justice SaaS product by prioritizing government account base from Tier 1-5 accounts based on relationship, spend, and size.o Lead proactive discovery conversations to uncover needs and opportunities within existing accounts.o Navigate complex buying processes with multiple internal and external contributors traveling <50% on-site.o Landed first five Justice customers during pre-release, directly contributing to product growth from $0 to $110M in revenue within four years.o Consistently exceed sales quotas, earning President’s Club honors.o Lead end-to-end sales processes including prospecting, delivering product demos, managing trials, navigating legal and pricing negotiations, and executing contracts. o o De-risk adoption by incorporating trials for customers evaluating the solution, showcasing cutting-edge features like AI transcription, video redaction, and cloud storage.o Develop deep expertise in public sector procurement, navigating complex county and board approvals, funding cycles, and cooperative contracts, mentoring 5 new hires in sales strategies.o Drive post-sale customer success by managing implementations, troubleshooting escalations, and expanding customer relationships through up-selling, resulting in a 70% customer retention rate.

o Partnered with product team to build a feature roadmap for Justice SaaS offering based on customer feedback, aligning product capabilities with market needs to enhance adoption rates.o Launched and managed 250 ‘freemium’ Justice accounts with over 4,500 licenses, leading live training sessions and facilitating customer engagement, establishing a seamless upgrade path to the enterprise version.o Developed a robust suite of sales enablement resources, including account management tools and end-user training materials.o Contributed to Axon’s VR product launch by conducting a product-market fit analysis and aligning the marketing strategy with customer needs, helping shape current positioning in the marketplace.o Designed and launched training programs for body cameras, collaborating with product teams to create courses with over 50,000+ certifications, achieving a 4.8/5 satisfaction rating.

o Generated 16 new-logo deals valued at $162K by identifying key prospects, mapping territories, and nurturing relationships, directly contributing to regional sales growth.o Conducted over 150 cold calls and 50 in-person visits weekly, producing 175 sales-qualified leads for Account Executives and identifying decision-makers across target accounts.

o Sales Scholars is a university-sponsored organization and invites the 15 top sales students to engaged in practical learning, networking, public speaking, and compete in collegiate sales competitions.o Participated in sales competitions including the Arizona Collegiate Sales Competition (6th Place), the State Farm Sales Competition (1st Place + 3rd Place), and ASU “Sell a Pen” competition (2nd Place).

o Pathfinders is a Mentorship Program is an initiative bridging the gap between high school aspirations and higher education realities. We empower the next generation through knowledge and guidance. o College students from diverse academic backgrounds volunteer to visit high schools, offering a unique platform for high school students to explore their future possibilities with interactive sessions, Q&A forums, and personalized guidance. Our mentors demystify the college experience, provide insights into various academic and career paths, and inspire students to pursue higher education.

o Advanced as a sales professional by building and nurturing long-term relationships with key decision-makers and gained deep knowledge of the company’s product portfolio by collaborating closely with senior sales leaders.o Generated $67,000 in sales by managing a diverse portfolio of 200+ customers, servicing them both on-site and via remote channelso Conducted an extensive analysis of potential enterprise-level clients and locations across Arizona, identifying untapped market opportunities to increase market penetration.o Created comprehensive marketing handbooks for the “Simpull Solutions” wire products, providing the sales team with messaging tailored for large-scale industrial clients.

Tempe, Arizona

o Developed and executed on-campus marketing strategies to generate awareness and drive interest in Aspiration’s products and services. Engaged with over 5000 students, resulting in 1200 new customer leads and 190% increase in sign-upso Organized and led 28 branded activation events, including pop-up booths, giveaways, and social media campaigns, generating 40,000 impressions and increasing campus brand visibility.

Phoenix, Arizona

Consistently acquired rides in an extremely competitive landscape, acquiring negotiation and relationship building skills that led to passion for sales and initiative towards chosen career path.

Bachelor Of Science - Bs, Marketing & Professional Sales (Minor, Digital Audiences)

Activities and Societies: Sales Scholars, Pathfinders Program, AKPSI Business, AdWorks, Business Ambassadors

Bachelor'S Degree, Business Administration