Nathan Lai Email & Phone Number

Valencia, Ca

Valencia, Ca

Valencia, Ca

Irvine, Ca

- Develop benchmarks based on year over year metrics, ROI, and market comparisons to track marketing programs’ performance of 15 clients with a cumulative advertising spend of over $5M annually.- Built a client facing dashboard to dynamically report year over year, quarterly, and cost basis ad performance with ad spend of over $2.5M.- Created an Access processes via macros to automatically cross reference call and click data with over 1M unique records of clientele data annually to accurately identify ad programs conversion rate and cost performance.- Created Access databases to maintain and track historical client ad data, clientele data, call and click data, and ad conversions to be used in reports and dashboards.- Awarded YPM’s award for “Best Client Presentation” with creation of dashboard which helped convince client to increase ad spend from $1.5M to $2.5M.

- Designed and managed yearly sales tracking dashboard by incorporating sales rep goals, past sales history, and growth trends.- Developed forecasting rooted in predicted product sales and expressed by expected sales rep goals and yearly forecasted sales.- Created monthly reports detailing sales rep sales, unit sales, and customer purchases directly to COO- Identified growth trends by analyzing past and present sales data of both international and domestic sales incorporating media reports of economic trends for over 35 SKUs and sales of over $5M annually- Tracked and quantified effectiveness of marketing tools (publications, promotions, social media, email) by cross referencing sales data with marketing efforts- Experience with ERP systems and SQL databasesTaiwan Branch (Sienna Group Corp.)July 2012 - December 2013Sales and Marketing Rep.

Taichung City, Taiwan

- Managed 3 major international clients, in the United States, Australia, and Germany with accounts each worth over $500K USD in sales annually- Tracked product distribution worldwide to analyze growth in developing markets and identify product trends on a per country basis. - Analyzed market trend data to research brand strength versus competitors to propose pricing and product changes- Experienced in ISO 9001 Quality Management System

Responsible for organizing and preparing shipping manifests and cargoTranslation at Computex 2012

Handled the checking -in and checking-out of guestsResponsible for responding to guest complaintsHandled the making of reservations of guests

Bachelor Of Arts, International Relations; Economics And Political Science

Activities and Societies: Psi Chi Omega

Chinese