-Defining and growing brand new role as Digital Marketing Manager within the MX (Mobile Experience) team-Exploring and researching digital activity to support connecting cold/warm layers with acquisition component of funnel-Supporting marketing managers with all digital marketing activity targeting cold to warm layer of funnel-Liaising between Marcomms team and DTC team to ensure digital marketing function is running optimally -Launched taskforce to ensure strong audience governance between teams across a complex business-Supporting all Amazon Ads activity to drive strong performance in online sales-Ensuring digital agency are running and optimising all digital activity efficiently

-Managed all digital marketing activities for Qualtrics APJ from strategy to execution, reporting and optimisation-Supported field and campaign marketing team across Asia Pacific region – inclusive of 10+ countries, 5+ languages-Leveraged strong audience driven approach across paid search, paid social and display marketing via Salesforce and 6Sense platforms-Drove an increase in MQLs across key digital channels of +78% in first year of the role-Achieved 122% of target in H2 2022 under a budget decrease of 60%+-Developed and utilised reporting dashboards on Tableau to drive actionable optimisations and insights-Partnered closely with web/optimisation team to ensure digital presence is continuously tested and improved to meet performance goals-Worked closely with sales development teams to ensure they are enabled from a digital perspective and that marketing investment drives through from valid lead to ACV (B2B Sales Programs)

-Search Engine Marketing, Paid Social Media, Display and Retargeting across the APAC region (this includes targeting SMBs through to Enterprise, all key solutions and all key verticals)-Involved in Digital Marketing strategy creation, implementation and execution towards business objectives-Work closely with sales and marketing functions to ensure strong partnership and growth for Salesforce-Power user of Salesforce Sales Cloud, Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads, Bing Ads, Adobe Advertising Cloud and Datorama

-Search Engine Marketing and Paid Social Media, B2B Marketing across the APAC region-Involved in Digital Marketing strategy creation, implementation and execution towards business objectives-Work closely with sales and marketing functions to ensure strong partnership and growth for Salesforce

-Developed and implemented robust search marketing strategies across the retail sector for CommBank – working predominantly on Home Loans, Personal Loans, Credit Cards and other various financial products-Liaised with senior marketing managers/directors to ensure not only that search was top of mind when creating marketing strategies but is an integral portion of their marketing mix-Mentored/managed new search analysts in their burgeoning search careers – from training to support in their development-Improved website performance through consistent website test submissions to the CommBank Test and Target team

-Worked cross-functionally with campaign, product, web, and engineering teams to build scalable solutions for Asia Pacific SEM across all of Adobe’s digital media product offerings-Mined large and abstract datasets for over 200K keywords associated with 100K ads in 5+ languages to implement performance driving optimizations around audience segmentation and query-to-keyword customer targeting -Increased Creative Cloud subscriptions by 156% year over year by analyzing campaign SKU mix trends alongside website engagement metrics in key market areas and providing messaging as well as landing page recommendations to maximize conversion performance -Increased search ARR by 91% YoY by analyzing the impact of budgetary shifts on campaign performance and providing budget allocation recommendations to stakeholders that maximized the performance of higher-value SKUs-Boosted trial conversion by 29% over one year through iterative testing and experimentation, including retargeting with display, cross-channel attribution impact testing, co-optimization between SEM and SEO, as well as A/B messaging and landing page testing-Provided 30+ product and process recommendations through continuous use of Adobe bidding, analytics, and reporting tools, 14 of which have been introduced into the Adobe Marketing Cloud platform-Conducts qualitative research to determine market and search engine expansion opportunities across the Asia Pacific region-Partners with corporate search team to assist in strategy development and tactical execution

-Managed large SEM accounts inclusive of Sensis (Yellow Pages, White Pages, WhereIs Maps), Virgin Atlantic, Fisher & Paykel, Haier, TAB Sportsbet, and Karicare-Developed optimisation strategies for improvements around traffic quality, campaign structure as well as ad copy to landing page relevancy; as a result CPA decreased by an average of 24% -Lead staff onboarding by teaching SEM best practices to 6 new hires with no previous search marketing experience

-Promoted to position of Search Analyst, charged with managing a team dedicated to improving account quality and performance-Developed and implemented search marketing training programs for +15 staff members; training involved SEM best practices around ad copy, keyword bidding and account structure optimisation-Improved performance of key accounts by reducing CPA, on average, by 20%-Improved cancellation rates by up to 45%

-Managed over 500 SEM accounts/clients simultaneously, consisting primarily of small-medium businesses focused on lead generation -Improved CPA by +10% for each client within the first 3 months of joining the team via bid and web site optimisation-Received an award for employee of the month within 6 months of employment (within a team of 30+ people)