Nathan Misner Email & Phone Number

Bellevue, Wa, Us

Redwood City, California, Us

Responsible for developing and implementing global communication programs for Equinix’s Digital Services and Data Center Services organizations. Acts as the driver for the two Product organizations’ participation in external and internal comms initiatives through collaboration with marketing, PR/AR/IR, corporate comms, customer care, sales/enablement, executive comms, and CX teams.• Sets and executes communications programs to promote product strategy, roadmap & product lifecycle management, product release information, and new product introduction.• Represents the Product organization in executive communications, internal communications, and PR teams.• Helps drive comms strategy for industry trends like AI/Private AI, high density computing/liquid cooling, multi-cloud networking and cloud adjacent storage.• Leads change management communications within Product organization for programs such as digital transformation, agile evolution, and organizational changes.• Breaks down complex concepts into easy-to-understand ones using ‘human-first’ language to help tell the Equinix product story.• Drives knowledge-sharing programs to inform and educate stakeholders on Equinix products and product strategy.• Streamline, automate and operationalize product update communications resources and tools (product and data center expansion dashboards, messaging libraries, release gating criteria, etc.).• Contribute to internal and external blogs, social & owned media messaging, and content.• Establish frameworks for evaluating and creating Product Comms opportunities based on impact to the business strategy, the team, and the company’s reputation. • Establish processes to standardize Product organization assets and content structure.

Seattle, Washington, Us

In addition to running the global communications function, my new responsibilities include leadership role on the global CX team working to identify and build out how, when, and where to communicate with customers to ensure an optimized and consistently messaged customer journey. • Acts as part of the CX leadership team to help set strategy, execution priorities, and goals.• Strategizes and oversees the execution of comms activities and content for each step of the customer journey to encourage brand loyalty and drive engagement. • Drives communications supporting, promoting, and enriching customer advocacy programs for customer communities, user groups, advisory boards and customer reference programs.• Utilizes customer insights (e.g. NPS, Brand Perception Study, Customer Churn data) and journey mapping information to inform communication strategies and identify storytelling opportunities.• Manages global rapid-response customer communications initiatives.• With a company-wide view, works with subject matter experts on product, solution, and support communication strategy to supports F5’s business goals. • Owns global Comms initiatives to support marketing campaigns, and new product introductions. • Manages media and news content for the F5 Newsroom and drives F5’s global by-lined articles program.• Owns relationship with F5’s PR agencies to optimize communications with a variety of media including tech, business, local, and vertical and across media types including blogs, social media, online, print and broadcast.• Manages relationships with tech media, social, industry and non-traditional influencers.• Writes talking points, messages, blogs, editorials, and bylines that drives employee alignment, thought leadership/market PoV and brand advocacy.

Seattle, Washington, Us

• Set and managed global corporate, brand and product communications strategy and execution.• Partnered with regional marketing leads to localize communications campaigns in Asia, Europe, and South America.• Supported demand generation and brand awareness marketing campaigns through earned, owned and shared media. • Led launch communications team that brought new products to market; represented Marketing org on corporate Product Lifecycle Management team.• Created perception-shifting campaigns for cloud, security, service providers and IoT. • Developed partner and channel marketing programs between F5 and companies like Cisco, VMware, Microsoft Azure and AWS.• Managed executive communications platforms for CEO, CTO, CMO and other senior leaders.• Developed and executed marketing & communications strategies around the acquisition of companies by F5 such as NGINX, Shape Security and Defense.net.• Contributed to the ‘owned media’ and content strategy of the company, managed F5 Newsroom and blogs and integration in F5.com.• Owned global social media strategy and execution including content creation and publishing; GTM and demand gen support; campaign management; social listening and customer care.• Initiated rapid response protocols for crisis mitigation & brand management.• Ran communications for quarterly earnings and our annual investors meeting.• Led internal communications function for the company.• Led the global customer evidence & customer reference program.

Seattle, Washington, Us

Bellevue, Washington, Us

• Leadership position on the Brand Strategies practice, which was created to help clients make informed decisions around brand & product messaging and positioning. We work with established and start-up companies to ensure their PR, communications, social, digital media and advertising efforts represent a unified and actionable marketing strategy.

Bellevue, Washington, Us

• Managed Waggener Edstrom’s digital communication team for Asia Pacific including teams in Singapore, Hong Kong, Beijing, Mumbai and Shanghai. • Solved clients’ marketing and communication problems through insights-driven digital PR & social media initiatives, powered by relevant content and measurable against KPIs. • Regional client roster included: Microsoft, Honeywell, Visa, Toyota, Sony, Pirelli, HTC, PayPal, Abbott, 711 and the Singapore Health Promotion Board. • Grew the practice and expanded digital communications capabilities across the region; launched Insights & Analytics (I&A) team and Content & Experience team for APAC.• Built out client roster into consumer tech, automotive, B2B, healthcare, financial and F&B categories and expanded the agency into India, Korea and Australia. • Initiated the use of Waggener Edstrom’s proprietary workflow, research and measurement methodologies and led the ‘account-forward’ initiative that better positioned all account teammates as digitized consultants. • The I&A team beat revenue projections by 10% and the content team beat revenue plan by 200% within the first year of launch.• Selected Speaking Engagements & Conference Participation: iMedia Brand Summit, Australian Tourism Conference, Digital Marketing Awards, Social Media Marketing Conference, Social Media World Asia (chairmanship).• Awards & Accolades: Digital PR Firm of the Year 2011 (PR News Awards); Technology Agency of the Decade (Holmes Report); Best Digital Campaign of the Year 2011 (APAC Sabre Awards); Mid-Sized Network of the Year 2010 and 2011 (Campaign Asia PR Awards); Best Campaign Analytics (2012 AMEC).

Bellevue, Washington, Us

• Launched Studio D, Waggener Edstrom's digital practice, working across 5 pillars: digital consultation & account strategy; content creation & experience design; insights & analytics; business & project management; client & internal digital education.• Executed creative, audience-specific, actionable and measurable digital marketing initiatives for clients: Microsoft, T Mobile, HTC, Toshiba, and General Electric.• Participated in new revenue stream generation including business development and building out and selling new products & methodologies such as Social Influence System (our framework for optimizing social media workflow), and News Stream (our proprietary social newsroom).• Grew team to over 100 people in just over 3 years with revenue above $11.5M.• Selected Speaking Engagements & Conference Participation: Ragan, ad;tech, Social Media Club of Seattle

New York, Ny, Us

• Marketing, communications and revenue creation for Nielsen/VNU's entertainment and media portfolio (including Billboard, Kirkus Media, Book Standard and in partnership with AdWeek, MediaWeek, BrandWeek & The Hollywood Reporter) through building new products, partnerships and advertiser opportunities via content development, licensing, sponsorships, co-branding and enterprise sales. • As platform-neutral marketers, we executed across print, online, mobile, face-to-face and direct-to-customer media. • Developed brands’ marketing messaging, public relations strategies, and worked very closely with the content, advertising, circulation and e-direct departments. • Launched Billboard.biz; built the first consumer mobile music platform for Billboard charts; rebranded Billboard.com as a consumer destination; created the country's first ringtone charts (with participation from the CTIA); developed The Book Standard (a new website and charts dedicated to the publishing industry) and debuted several new industry events for the music, digital marketing, radio and publishing industries.

New York, Us

• Book Media was a start-up publishing partnership between Barnes & Noble and West Egg Media that created multi-platform content on books and literature for a consumer audience. • Oversaw the business-side of the operation—including advertising sales, public relations, brand development, circulation, and online distribution. • Managed the partnership with Barnes & Noble and identified opportunities between B&N and advertisers by creating auxiliary revenue streams for the brand. This included creating and selling single-topic issues of the magazine, special ad-driven microsites, book guides, branded television shows and branded book-review supplements for newspapers.

New York, New York, Us

• Co-founder and Vice President at Iced Media, an online marketing and communications agency that was at the forefront of the (then) nascent social media discipline. • Worked at the intersection of product marketing and the entertainment industry connecting brands to youth culture in authentic and actionable ways via music, film and sports. • Clients included ESPN, Motorola, Sprint, Reebok and most of the music labels and film studios creating billings of nearly $3M by our third year.

• Ran brand development for Vibe and Spin--two of America's most influential music magazines--including brand extensions into online, TV, CDs, concert tours, books, radio and calendars supported by advertiser revenue. • Built Spin's first website, produced radio shows in partnership with Westwood One, produced over 750,000 branded CDs and created content partnerships with VW, American Eagle Outfitters, Goodyear, and Fox TV (among others).

Us

• Marketed and sold special issue and direct response advertising for the nation’s third largest city magazine. • Worked with Senior Executives to build special integrated sales initiatives such as the Golden Shears Fashion Awards (which featured the web’s first online fashion show), Best of the Bay Awards and Health & Wellness Special Issues.