As the Director of Ecommerce- APAC at Steelcase, I lead the overall B2C business strategy and consumer P&Ls throughout Asia Pacific, covering six key markets. With over 11 years of experience in ecommerce and digital marketing, I have a strong business sense, an entrepreneurial mindset, and a keen understanding of the ways in which ecommerce businesses can impact their revenue growth, conversion, and profitability.I have driven increases in traffic, conversions, and revenue that exceeded 100% year-on-year across key markets, by leveraging my extensive hands-on experience with digital marketing, search optimization, affiliate and paid SEM campaigns, and web content management. I have also developed end-to-end ecommerce and marketing solutions for global brands such as Samsung, Sony, and Neiman Marcus, and managed teams of up to 20 marketing, product, and operations specialists across multiple international offices. In addition, I have overhauled local and regional operations to optimize stock delivery and enhance customer experience, as well as collaborated with e-sports and gaming organizations, influencers, and media to grow brand mindshare. I am a native English speaker with strong Chinese-language skills and over 10 years of business experience in APAC regions. I am also Google AdWords and Analytics certified, and have a passion for innovation and excellence in ecommerce.
Listed skills include E Commerce, Digital Marketing, Online Advertising, Google Adwords, and 33 others.
