Nathan Rich Email & Phone Number

Dallas-Fort Worth Metroplex

As the Creative Director for ECi Software Solutions, I champion the global corporate brand and entire product brand portfolio across several industries, multiple product lines, and numerous aftermarket products in various B2B markets. Cultivating a creative team of designers, a senior brand manager, freelancers, and vendors charged with the complete design and end-to-end marketing for this industry-leading software company in the SMB market. Govern the development and design of content strategy and lead funnel optimization. Establish processes working closely with product and marketing managers and business unit leaders collaborating to align marketing campaigns and activities with business goals. Navigate internal web team and designers to determine project scope, design, and delivery. Apply in-depth experience and understanding of videography from production and development to lead generation efforts, branding, and messaging applications. Executing a major website design for the global presence across 15 major product lines.► Strategized the company rebranding in 2018► Devised the brand architecture, messaging, personality along with M&A onboarding strategy► Deployed storytelling through video to humanize the brand and create compelling and authentic video assets that maintain high engagement at 70%+► Directed, shot, edited, and produced 100s of high quality, compelling video assets for marketing programs and campaigns, corporate brand initiatives, and high-profile user conferences consistently as top-performing in lead generation to win a Stevie Award for Video in 2018► Developed new social media strategy and techniques using motion and video ► Boosted conversion stats on campaign landing pages by 150%+ – higher than industry average► Increased social media engagement over baseline, attaining 75% the highest to date

Dallas-Fort Worth Metroplex

As the Creative Manager for ECI Software Solutions, I spearheaded the development and ownership of in-house video solutions creating brand, event, testimonial, and product videos. Started this initiative in 2013. Strategically assembled a creative team of designers and consultants. Developed the campaigns and strategy to promote product testimonial videos. Worked closely with marketing and sales, product, and UX/UI design teams.► Leveraged a testimonial video campaign as the primary driver of all sales in the manufacturing space to influence 65%+ of closed deals in 2015 ► Developed the look and feel of the first customer event – Connect Conference – now a biannual event bringing customers together from around the globe► Pioneered the first landing page solutions and improved conversions through testing and refinement► Earned the Sales and Marketing Award of Excellence 2 consecutive years, 2013, 2014

Dallas-Fort Worth Metroplex

As the Art Director for ECI Software Solutions, I shaped the marketing team by facilitating the plan for hiring designers, marketing associates, and copywriters. Analyzed and leveraged trends and brand consistency while guiding prioritization.► Instituted the first brand style guide for the company► Optimized the creation and development of the email marketing templates and campaigns► Developed marketing programs and assets – flyers, brochures, email campaigns, direct mail, and tradeshow presence

Dallas-Fort Worth Metroplex

As the Creative Art Director for the Fort Worth Business Press, I oversaw production and design of the weekly paper as well customer display ad design. In addition, I managed, designed and developed dozens of magazine publications ranging from high end real estate, design and decor to ranching.► Led the creative and production teams for the Fort Worth Business Press► Created, designed and developed several related magazines and special publications • Managed the advertising design department - design, production, photography► Developed and managed the design internship program

Dallas-Fort Worth Metroplex