Hey there! I'm Nat, a recent Ed.M. graduate from Harvard on a mission to transform K-12 education through entrepreneurship and technology. In 2021, I founded Edstation, a hands-on startup school for preteens to solve global challenges that has graduated 230 participants. In recognition of the methodology, I was invited by Marist Brothers in Brazil to write a Social Entrepreneurship Curriculum that is currently being offered to thousands of high schoolers yearly, and became an Entrepreneurship Visiting Professor at FGV, Brazil's top business school.Prior to that, I founded three other ventures: Estudologia, an award-winning startup that accelerates learning with artificial intelligence; Humanoide, a digital product studio focused on social impact; and Edtech Meetup, a non-profit encompassing 100 edtech startups in Brasilia. Along the journey, I have delivered dozens of talks and trainings across Brazil, including a TEDx titled "Why the educational revolution will arise from children." I have also consulted for prestigious organizations impacting millions, such as the World Bank, Inter-American Development Bank (IDB), Ibero-American States Organization (OEI), and Ministry of Education of Brazil (MEC).I'm always seeking new opportunities to continue driving positive change and innovation in the tech and education sectors. Let's connect and explore how we can make an impact together!
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Founder And CeoEdstationBoston, Ma, Us -
Program CoordinatorFigma Oct 2024 - PresentI'm proudly a member of the Figma for Education team, responsible for fostering adoption and usage of Figma in K12 and higher education. -
Founder & CeoEdstation Nov 2020 - PresentBrasília, Federal District, BrazilFounded a startup academy for middle and high school students that runs on Figma. Partnered with 50+ market experts and investors, and graduated 230 students in 15 classes, launching over 50 juvenile startups. Achieved key user satisfaction milestones, including 100% “would recommend” vote by parents, and 100% “learned a lot” vote by participants. -
Founder & PresidentEdtech Meetup May 2017 - PresentBrasília, Federal District, BrazilEstablished the largest Edtech consortium in Brazil, comprising 100 ventures. Hosted 20+ events for up to 800 guests, with sponsorships from 30+ educational and governmental institutions. Researched and published 6 reports of Brasília's Edtech landscape, observing industry income growth from USD 2.6 million in 2017 to USD 7.1 million in 2021. Delivered 80+ talks nationwide, including a TEDx, for audiences often larger than 1,000 people, with satisfaction scores above 9.5/10. -
Entrepreneurship Visiting ProfessorFgv - Fundação Getulio Vargas Feb 2023 - Jul 2023Brasília, Federal District, BrazilFacilitated a semester-long entrepreneurship class at Brazil's top business school overseeing the development of 6 startups with satisfaction score of 9.2/10. -
ConsultantThe World Bank Jul 2021 - Dec 2021Brasília, Federal District, BrazilCoordinated the creation of 24 textbooks of math and Portuguese to bridge learning gaps of 1 million students across 6,500 schools in vulnerable, rural, and indigenous areas, for the program Teaching at the Right Level (TARL) in Brazil. -
ConsultantMinistério Da Educação Jul 2021 - Dec 2021Brasília, Federal District, BrazilAuthored a guiding document on ’what is innovation in education’ for a Brazilian public school innovation contest, influencing national policy. Designed and developed the visual identity and high-fidelity prototype for a website to promote the winners of a national public education competition. -
Founder & CeoEstudologia Jan 2017 - Apr 2019Brasília Area, BrazilRaised R$ 130,000 of public subsidy to develop a platform to accelerate the learning of Brazil's diplomatic career candidates. Distilled the exam syllabus into a taxonomy of 11 subjects, 95 topics, and 837 subtopics, tagging multiple media (texts, videos, exercises, flashcards) and utilized this framework alongside AI to track users' cognitive behavior and suggest personalized study scripts. Recruited and led a team of 10 engineers, designers and librarians, reaching in 2 years 40% of the market and earning multiple awards. -
Founder & PartnerHumanoide.Co Jan 2017 - Dec 2018Brasília Area, BrazilHeaded Humanoide’s transformation from indebted to profitable, doubling team size and enhancing salaries within 2 years, securing 6 months' working capital. Led a multidisciplinary team of 10 professionals in developing 40+ innovative digital products.
Nathalia Kelday Skills
Nathalia Kelday Education Details
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Learning Design, Innovation, And Technology -
Ai Venture Studio -
Business Administration And Management, General -
Advertising
Frequently Asked Questions about Nathalia Kelday
What company does Nathalia Kelday work for?
Nathalia Kelday works for Edstation
What is Nathalia Kelday's role at the current company?
Nathalia Kelday's current role is Founder and CEO.
What schools did Nathalia Kelday attend?
Nathalia Kelday attended Harvard Graduate School Of Education, Massachusetts Institute Of Technology, Universidade De Brasília, University Of The Arts London, Espm Escola Superior De Propaganda E Marketing.
What skills is Nathalia Kelday known for?
Nathalia Kelday has skills like Consulting, Public Speaking, Brand Development, Digital Strategy, Google Data Studio, Google Sheets, User Experience, Start Ups, Figma, Front End Coding, Event Production, Negotiation.
Who are Nathalia Kelday's colleagues?
Nathalia Kelday's colleagues are Richard Mokwenye, Lindsay Baecker, Petr J, Ellen Grosswiler, Jakayla Henderson, Amelia Chen, Aleah Franklin.
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