Natiia Patsiashvili Email & Phone Number

United States

•‎ I have developed a Social Media Strategy to effectively reach and engage our target audience. Through careful Content Creation and Curation, our social media platforms have compelling and relevant content that resonates with our followers.•‎ Utilizing Social Media Analytics, I track key metrics and insights to measure the success of our campaigns and make data-driven decisions for optimization.•‎ As part of Community Management, I engage with our audience and respond to comments and messages.•‎ In terms of Influencer Marketing, I identify and collaborate with relevant influencers to amplify our brand's reach and create impactful partnerships.•‎ I regularly conduct Trend Analysis to stay up-to-date with the latest social media trends and emerging technologies, providing recommendations on how to embrace them and keep our brand relevant.•‎ Collaboration and Cross-functional Communication are skills that I utilize to work effectively with other teams.•‎ Financial Management is a key responsibility where I allocate resources and optimize spending.•‎ I generate comprehensive reports on campaign performance and analyze data.

California, United States

•‎ SMM Strategy Development: Analysis of the target audience, defining goals and objectives of SMM campaigns, developing a content plan and publication schedule.•‎ Planning and Posting: Regularly publishing content according to the content plan.•‎ Community Management and Moderation: Tracking and responding to user comments, inquiries, and requests, moderating content.•‎ Trend and Competitor Research: Market and social media trend analysis, competitor analysis, applying references and current trends in content.•‎ Researching and selecting relevant hashtags, and optimizing hashtag usage to expand content reach and visibility.•‎ Analytics and Reporting: Collecting and analyzing data on content performance, tracking key metrics (reach, engagement, conversions), compiling reports on SMM campaign results, and providing recommendations for strategy improvement.•‎ Development and Execution of Targeted Advertising Strategies: Defining the target audience and promotion channels, creating and optimizing advertising campaigns.•‎ Campaign Management: Creating and configuring advertising campaigns in Facebook Ads, setting and tracking key performance indicators (KPIs), analyzing results, and making adjustments.•‎ Analysis and Optimization: Monitoring and analyzing data on advertising campaigns, conducting A/B testing, and providing recommendations to improve campaign effectiveness.•‎ Reporting and Feedback: Preparing regular reports on advertising campaign performance, and providing analytical information and feedback.

•‎ Project Planning and Management: Developing project plans, defining goals, and tasks, allocating resources, and managing budgets and timelines.•‎ Communication and Coordination: Organizing communication among project participants.•‎ Budget Management: Determining project budget, monitoring expenses, ensuring budget compliance, and expected results.•‎ Monitoring and Reporting: Evaluating project progress, tracking task and deadline completion, and preparing regular status reports.•‎ Quality Control: Ensuring high-quality project deliverables, and verifying project results meet specified requirements.

•‎ Client Service: Establishing and maintaining long-term client relationships, providing feedback, and resolving issues.•‎ Business Development: Actively seeking new clients, increasing sales volume and revenue.•‎ Project Coordination: Collaborating with different departments within the company (marketing, sales, production, etc.) to successfully implement projects, ensuring timely task completion and goal achievement.

I've skillfully negotiated with stakeholders to ensure event success, including:Engaging with venue owners: negotiating terms, dates, and services.Proficiently liaising with authorities for permits and licenses.Effective negotiations with sponsors and partners, securing support and partnerships.Artists management:I handled artist booking and negotiating terms and fees.Managed technical and hospitality needs.Arranged air travel and accommodation, coordinating schedules.Monitored contract compliance, providing on-site support.Led a team for artist comfort and well-being.Feedback from 180 artists highlighted seamless coordination, professional management, and exceptional hospitality.I also successfully managed volunteer and staff teams, coordinating their tasks and assigning roles across departments. I oversaw the setup of the ticketing platform and orchestrated the festival entrance operations, including team briefings and technical support. Budgeting for the project was under my responsibility.Moreover, I assumed full leadership of the marketing team, overseeing content creation and promotion strategies.