Responsible for achieving CVM revenue objectives of Vodafone circles by leveraging variousfeatures/functionalities of the platform and providing strategy for running BTL campaigns forprepaid subscribers spanning voice, data and VASo Support product management teams of operator with businessanalysis/recommendations/insights for existing campaigns/new campaignrecommendationsand new programs addressing revenue enhancement/churn reductiono Associated with clients to build on an effective CVM (Customer ValueManagement)framework across product verticals.o Influencing customer purchase behavior through real-time targeted and personalized &segmented offers and measuring campaign effectiveness to continuously refine themarketing strategy.o Leveraging large amounts of consumer data across multiple service delivery channels touncover consumer behavior patterns and understand channel profitabilityo Designing business critical dashboards, KPI reporting templates & analytics to measureimpact of marketing initiatives.o Single point of contact for Circle/Corp Marketing, CS, Call center , IN & IT TeamAchivements:• Got Innovator of the Quarter award from Group CEO for simplifying the process.• Got Spot award for achieving zero error operational excellence.• Awarded “Rock Star” by Vodafone Marketing Head for reducing the churn.

o Responsible for Pre / Post launch analysis of new products to check the profitability of product.o Close monitoring of Leg wise MOU’s / RR, FAT Reversal, REC base on daily basis. Coordination with MA (Management Accounting Team) for business case approval/sign off.o End to end campaign management with vendors, analyzing the profitability of all campaigns. o Analyzing the behavior of Outflow / Dropped out subs and designing / implementing Segmented promos to win back the same to minimize the revenue loss.o Coordinating with Etop-Up team for product / OTF configuration.o Responsible to check the configuration feasibility of newly designed Product with coordination of Technical/IN/Billing and IT team.o Involved in end to end U&R activities - Right from advance analytics, to product development Configuration, conducting UAT and post launch communications to sales & CC Team.o Prepare Daily, Weekly and Monthly Business KPIs that provide the complete Business health of the organization.