• Manages team daily basis performance & strategies business profitability.• Plan & implement promotions and other value-perception drivers to trigger customer adoption.• Worked with external platforms, agencies, and support partners to ensure the right tooling and optimization of acquisition.• Developing performance metrics and KPIs.• Tracked and generated reports for conversion rates, and presented them weekly to the CEO's.• Evaluated Google Analytics, and made suggestions based on identified pain points.• Optimize the landing pages of paid search engine marketing campaigns.• Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.• Managing and optimizing CTAs, landing pages, and lead generation forms.• Conduct keyword research according to the latest keyword research strategies.• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, display & search advertising using web analytics tools.• Develop, implement, and manage marketing campaigns that promote the products and services of a company.• Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.• Managing product research & testings to boost profitability

• Making E-commerce website on shopify platform & help in developing content for E-com store.• Creating & updating reviews & ratings.• Updating content on social media platforms.• Managing & follow-ups with category team to promote high selling products & updating new selling prices.• Sharing taglines & callouts for banner of top selling products & sharing the inputs to category team.• Work closely with the product/design team to manage website's look, feel & features to ensure optimum user experience.• Conduct research to identify new markets & customer needs.• Creating & updating reviews, ratings & FAQ's about the products.• Brainstormed & implemented an alternative delivery mechanism to reduce store return levels by 40%.• Creating & managing product listings on shopify platform.• Working on different shopify inbuild apps to avoid clutters & encouraging profitable results.