The Unique Identification Authority of India (UIDAI) is a statutory authority established under the provisions of the Aadhaar. UIDAI was created to issue Unique Identification numbers (UID), named as "Aadhaar", to all residents of India.• Prepare and Implement Annual Communication Strategy plan for 4 states and 1 UT. • Co-ordinating with DAVP/BoC officials and Vendors for flawless implementation of Communication strategy.• Managing the Twitter, Facebook and Public social media… Show more The Unique Identification Authority of India (UIDAI) is a statutory authority established under the provisions of the Aadhaar. UIDAI was created to issue Unique Identification numbers (UID), named as "Aadhaar", to all residents of India.• Prepare and Implement Annual Communication Strategy plan for 4 states and 1 UT. • Co-ordinating with DAVP/BoC officials and Vendors for flawless implementation of Communication strategy.• Managing the Twitter, Facebook and Public social media handles of regional office.• Preparing press releases, Monitoring and Reporting of News Regarding Aadhaar. • Preparing RFP, media buying and execution of ATL& BTL Activities/Campaigns. • Video Recording & Editing of small Aadhaar educational videos. Designing and translation of Creatives for public display and promotion of Aadhaar activities. Show less

Bridgegap Consultants is an integrated Strategic planning, Brand strategy and Business Optimization consultancy. It Provides Clients with a full range of services leveraging Traditional and Online Channels to Influence target Audiences helping in Brand’s Business growth and Market share.• Managing a Brand of 22 different restaurants / themes and developing communication plans.• Develop Strategic Annual marketing plans and implementing through quarterly and monthly … Show more Bridgegap Consultants is an integrated Strategic planning, Brand strategy and Business Optimization consultancy. It Provides Clients with a full range of services leveraging Traditional and Online Channels to Influence target Audiences helping in Brand’s Business growth and Market share.• Managing a Brand of 22 different restaurants / themes and developing communication plans.• Develop Strategic Annual marketing plans and implementing through quarterly and monthly promotions, Festive events and new projects.• Manage Creative team, online platforms, Vendors and Online media agencies to drive the effectiveness.• Manage and approve graphic designs on Ad creation, conducting regular market research to identify the opportunities.• Setting up the tracking systems of Sales and Promotions data on weekly, monthly and quarterly basis for forecasting the annual growth. Show less

SIPL is a digital Marketing Agency that specialized in helping businesses to achieve their online Goals through Customized digital marketing strategies and techniques. Key Clientele: Automobile Dealers (Jeep, Nissan, Orange auto, Hero, KTM).• Responsible for Business development and Client servicing.• Responsible for winning new Projects of existing clients and New Clients by pitching the Digital marketing services.• Preparing Pitching Presentations for new… Show more SIPL is a digital Marketing Agency that specialized in helping businesses to achieve their online Goals through Customized digital marketing strategies and techniques. Key Clientele: Automobile Dealers (Jeep, Nissan, Orange auto, Hero, KTM).• Responsible for Business development and Client servicing.• Responsible for winning new Projects of existing clients and New Clients by pitching the Digital marketing services.• Preparing Pitching Presentations for new Business basis new clients Digital Briefs.• Digital Tools for analysing the competitor website traffic while pitching for the new business.• Laise with the Internal Digital team of 5-6 people and achieve the marketing Objectives of the Clients.• Knowledge in Digital Concepts Google AdWords, SEO, social media and E mail marketing. Show less

• Worked on n a project “Mediaplandesk.com” using WordPress and also used AdWords keyword planner tool for getting potential keyword idea suggestions.• SEO: Applying the On page and Off page techniques for the website and bring the organic traffic to the site.• Social Media: Promote the site across important Social Media websites and thus drive the traffic to the website.• AdWords: Knowledge in preparing the PPC ads using Google AdWords and… Show more • Worked on n a project “Mediaplandesk.com” using WordPress and also used AdWords keyword planner tool for getting potential keyword idea suggestions.• SEO: Applying the On page and Off page techniques for the website and bring the organic traffic to the site.• Social Media: Promote the site across important Social Media websites and thus drive the traffic to the website.• AdWords: Knowledge in preparing the PPC ads using Google AdWords and improving the quality score of the keywords by creating tightly themed ad groups. • Optimize the AdWords campaigns to lower the CPA values and still maintain the conversion rates.• Testing different ad copies and optimize adwords Campaigns. Show less

Mindshare is a media services company that operate in 116 offices in 86 countries and accelerates Good Growth for its clients in the age of transformation. Using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations. Key Clientele:Celkon, CDK, Bharathi Cements, Orient Actus, Country Club, Coromandel fertilizers, Pan America, HIL, Karvy, MYK Laticrete, Wintech, AHLL, Abhi bus. (May 2012-Dec… Show more Mindshare is a media services company that operate in 116 offices in 86 countries and accelerates Good Growth for its clients in the age of transformation. Using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations. Key Clientele:Celkon, CDK, Bharathi Cements, Orient Actus, Country Club, Coromandel fertilizers, Pan America, HIL, Karvy, MYK Laticrete, Wintech, AHLL, Abhi bus. (May 2012-Dec 2016).• Responsible for Servicing on Clients Day to day Media Requirements.• Worked on Annual/ Activity based media Plans worth Rs 18-20 crore every year and implementing them flawlessly.• generating new business which are having media spend worth over Rs 2 Crore by providing strategic and cost-effective media plans.• Working in alliance with other divisions (BTL & Digital) teams to develop integrated campaign Solutions.• Campaign implementation, tracking, reporting, optimization, post Campaign Analysis and Competition media analysis.Key Achievements:Launched the Abhibus TV campaign and Acheived campaign objectives of 1.5X times of conversions .Launched first TV Campaign of the MYK Laticrete in various markets and over delivered by 25% overall campaign level.Important role in the Celkon mobiles pitch business winning the Major account for the Mindshare Hyderbad.Chalked out the Strategy for the CDK Brand in the pitching and won the account. Show less

ITC Platinum Crest was a wing of Madison World, Specified for Handling Media Business of ITC. Madison world is a diversified Communications Group founded in 1988 that boasts of 25 Business Units across 11 specialized functions of Creative & Strategy, Media, Business Analytics, Digital, Outdoor, Activation, Events, PR, Retail, Entertainment and Sports.• Responsible for the handing media planning requirements for ITC Foods business -Biscuit and Confectionery Range worth Rs… Show more ITC Platinum Crest was a wing of Madison World, Specified for Handling Media Business of ITC. Madison world is a diversified Communications Group founded in 1988 that boasts of 25 Business Units across 11 specialized functions of Creative & Strategy, Media, Business Analytics, Digital, Outdoor, Activation, Events, PR, Retail, Entertainment and Sports.• Responsible for the handing media planning requirements for ITC Foods business -Biscuit and Confectionery Range worth Rs 50-60 Cr in a team and single point client contact for media support for ITC Stationary business which had a annual spend of Rs 3-5 Cr.• Responsible for chalking out the media plans as per the agreed annual media calendar for the biscuits, confectionaries, Classmate and mangaldeep brands with strategic media analysis.• Build and present Annual, Quarterly & post campaign analysis review presentations.• Constant touch with the brand team and ensuring the smooth implementation of the Campaigns. Show less

Mindshare is a media services company that operate in 116 offices in 86 countries and accelerates Good Growth for its clients in the age of transformation. Using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations.Mumbai - Idea Cellular: • Responsible for handling media planning needs of idea Corporate with annual spend of Rs 200+ Cr as a team member under supervision of team lead and also… Show more Mindshare is a media services company that operate in 116 offices in 86 countries and accelerates Good Growth for its clients in the age of transformation. Using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations.Mumbai - Idea Cellular: • Responsible for handling media planning needs of idea Corporate with annual spend of Rs 200+ Cr as a team member under supervision of team lead and also Individually Handled Media Plans for Kerala, Karnataka, Andhra, UP (E), circles of idea with an annual spend of Rs 3-5 Cr.• Planned and Implemented “Talk to Mumbai Indians” campaign for Idea that generated a response of 42 lakh callers to call their cricketers with brand recall level of 90%.• Working with the innovation team to implement innovations in cost effective mediums.Bangalore - Bosch, Nike, USL, Levis• Media planning and buying for major Bangalore clients• Played an effective role during the launch of Nike Plus in 2008• Drove the Bosch TV campaign that increased the TOM score from 35% to 50%.Awards and Achievements: Member of the Idea core team Gold at Emvies 2010 for Best media innovation – Ambient/Out of Home for Idea Cellular.• Silver at Emvies 2010 for Best Media Innovation-Digital for Idea Cellular.• Bronze at Emvies 2010 for Best Integrated Campaign for Idea Cellular.• Gold at Campaign digital media awards 2010 for Best Media Innovation for Idea Cellular.• Silver at Campaign Digital Media awards 2010 for Best integrated campaign for Idea Cellular.• Silver at Exchange4media radio awards 2010 for Best On-ground activation.• Gold at Yahoo Big Idea Chair Awards 2010 for Best Digital Innovation-Mobile for Idea Cellular. Show less