Technical Marketing Engineer
CurrentAlign email marketing strategieswith overall marketing objectives in both Oracle Eloqua and Adobe Marketo.Implemented and managed multi-channel marketing campaigns, showcasingexpertise in Lead generation, segmentation and A/B testing , across bothplatforms.Successfully integrated marketing automation tools, specifically AdobeMarketo and Oracle Eloqua, for comprehensive campaign setup andexecution, including emails, events, landing pages, nurture campaigns, andrelated reporting.Implemented multi-language webinar, nurture and newsletter campaigns inboth Adobe Marketo and Oracle Eloqua, resulting in increased lead inflow tosales teams.Configured operational programs in both Adobe Marketo and Oracle Eloqua,ensuring advanced program setup and effective data management.Established and maintained scalable processes, ensuring best practices incomplex campaigns, lead lifecycle, and lead management in both platforms.Demonstrated 3+ years of experience in Oracle Eloqua implementations,including initial set-up and configuration.Showcasing expertise in integration with the notified webinar platform i.e.Intrado platform.Implemented Lead generation forms, form integration to cross-platform,customized forms and shared filters for tracking lead status and lead life cycle.Intermediate knowledge of Marketo, including administration, Custom andNative API’s integration, Operational Programs Configuration, Nurture, andReporting.Created and Utilized field merge, Dynamic content and shared contentconcepts in both platforms to optimize lead lifecycle management andtracking.Demonstrated familiarity with HTML5, CSS3, and JavaScriptKnowledge of the HubSpot tool's principles and email marketing terms, aswell as the most recent advancements in digital marketing, such as GoogleAdWords, Google Analytics, SERP, SEO, and SEMExceptionally skilled at problem-solving, time management, risk management,and stakeholder management.