- Developing and implementing a comprehensive brand strategy, focusing on differentiation in a commodity market.- Crafting and executing a multi-platform social media strategy to enhance brand visibility, engage with a targeted audience, and build a loyal customer base.- Conducting market research to understand industry trends, competitive landscape, and customer preferences, informing the strategic direction and content creation.

- Provide strategic insights and recommendations to co-founders, enhancing decision-making and contributing to business growth. - Designed a data-driven marketing strategy for penetrating the US SaaS digital healthcare market, leveraging analytics for a targeted approach.- Conducted thorough market analysis using PESTEL, VRIO, SWOT, and competitive analysis frameworks to identify opportunities and navigate challenges.- Developed a strategic market entry plan based on analytical insights, outlining effective strategies and tactics for successful US market entry.

Participated in an intense 3-month program by GrowthX, which touches on various aspects of product growth.- Learned about various product growth levers, frameworks and how to apply them- Performed week-on-week product teardowns - Completed a capstone project with a group of talented members and was selected in the top 5 teams.

- Grew the website traffic from 15 to 100,000 visitors in one year using SEO strategies, backlink building, and guest posting, resulting in 12,000+ signups.- Achieved first-position ranking for a highly competitive primary keyword (keyword difficulty of 100) within 7 months through long-term strategic SEO planning, boosting organic traffic and brand visibility.- Boosted conversion rate by 20%, improving overall site conversions from 10% to 12% through targeted content optimisation and data-driven adjustments based on user behaviour analysis with MouseFlow.- Built high-quality backlinks, managed technical SEO, and secured quality guest posting opportunities for the Vmaker site, increasing domain rank from 1 to 35 within a year.

- Led cold email marketing campaigns using MailChimp and SendGrid, achieving an average of 30% open rate and a 5% click-through rate by optimising subject lines, content personalisation, and audience segmentation.- Achieved first-page positions for primary keywords through a combination of on-page, off-page, and technical SEO strategies, resulting in increased visibility and steady growth in organic traffic.- Designed and optimised landing pages for cold email campaigns, achieving an average conversion rate of 3% per campaign by focusing on the major pain points, engaging content, and A/B testing.- Drove a 5% increase in business revenue by developing a go-to-market strategy for new market entry. This was achieved through in-depth product research, market analysis, competitor benchmarking, and customer interviews to tailor the offering to market needs.

Was involved in market research and lead-gen activities and was responsible for running category specific email campaigns.

Was responsible for promoting the product through Facebook Ads and was involved in branding activities