- Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative- Preparing and managing monthly, quarterly and annual budgets for the marketing- Setting, monitoring and reporting on team goals- Design branding, positioning and pricing strategies- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)- Analyze consumer behavior and determine customer personas- Identify opportunities to reach new market segments and expand market share- Craft quarterly and annual hiring plans- Monitor competition (acquisitions, pricing changes and new products and features)- Coordinate sales and marketing efforts to boost brand awareness- Participate in the quarterly and annual planning of company objectives

• Coordinating Activities, Resources, Equipment and Information• Liaising with clients to identify and Define project requirements, scope andobjectives• The point of contact between the executives, company employees and clientsand manage impeccable information flow.• Making certain that client’s needs are met as the project evolves, by handlingrequests and queries appropriately.• Preparing Proposals, Quotations, time-frame, schedule and budget• Reporting and escalating to management as needed• Creating and maintaining comprehensive project documentation, plans andreports.• Identifying and developing up-sell and cross-sell opportunities

• Developing Training modules• Conducting Training program• Supporting the Head of HR in evolving training plans, forecasts, budgets andensure effectiveness of training• Conduct pre-training evaluation & post-training evaluation, submits regularreport on training• Assisting in conducting training needs assessment (TNA)• Assisting in recruitment process

• Assist interested clients to manage their Social Media Page• Run paid Ad campaign in Facebook to maximize the reach• Run strategic campaign to gain organic reach• Content Develpoment• New product development – WellFood cake section, AponGhor Pitha section,Fresh flower category, Coopers Cake section• Check product descriptions for discrepency and update both English andBangla text• META analysis and update