• Assisted the Communications Coordinator in managing social media calendars and creating content that aligned with OnRamps’ mission and goals • Collaborated across departments to produce engaging content, including videos, infographics, blog posts, photos, interviews, and features - Created 50+ posts • Monitored audience engagement and trending topics, identifying high-performing content to boost visibility and presented the same to leadership through 5 Monthly Snapshots and Quarterly reports • Analyzed social media analytics to uncover insights and recommended strategies to increase engagement

• Worked on the Lilly account and assisted with the launch of Donanemab (Kisunla) post-FDA approval • Maintained internal trackers, marked up tactics, and led weekly status updates • Owned the Weekly Highlights project, collaborating with DTC, HCP, and Payer teams to distribute updates to 100+ team members across internal and client teams • Collaborated with a team of 12 interns to present recommendations for the Cytokinetics account to senior leadership; and won Best Pitch Project

• Worked closely with instructors and teaching assistants as a peer mentor for ADV319 Psychology of Advertising • Offered guidance on concepts and projects for 500 students • Provided scheduled office hour support and hands-on mentoring to enhance learning, engagement and build skills

• Managed the internal CMS by conducting user testing and assisting in uploading of content, page building and copyediting to relay promotional and operational messaging• Collaborated with the quality standards team to migrate information from WordPress to Storyblok to increase team member awareness, interest and communication efficiency• Redesigned regional pages to align with new operating structure resulting in improved user experience • Collaborated with the design team to manage creative assets on back-of-house digital screen network

Worked with Moody’s Office of Diversity, Equity, and Inclusion to organise outreach and media campaigns for historically underrepresented students.

• Collaborated with a team to conducted market research and competitor analysis in order to identify Duffl's target audience at UT resulting in a successful launch of Duffl at UT and• Created and implemented a mixed media plan - including social media and guerrilla marketing and an ambassador and referral program in partnership with student organisations - resulting in 26% increase in orders • Ran targeted marketing campiagns including "Fuel your Finals With Duffl" and "Midnights with Duffl" resulting in 53.5% increased reach and 50% increase MAUs• Awarded Best Consulting Agency Team at Texas AMA's Spring 2023 Conference

• Collaborated with a team of five people to create comprehensive media campaigns for Tutuk - A student-led ride-share business • Compiled comprehensive reports detailing market research analysis to come up with an effective media strategy• Oversaw and planned the launch campaign for TukTuk's app

• Worked on the Spotify Account• Digitally researched target market, competitors, and product and brand profile for Spotify's Mood and Archetypes campaigns using GWI• Create informative decks about the Media Approach and Plan based on the brief provided - featuring research regarding target markets, competitive analysis, and trend analysis• Managed internal account documents such as timelines, personnel information, and agency database

• Led a team of five people to create comprehensive media campaigns for Verveba • Compiled comprehensive reports detailing market research analysis in order to come up with effective media strategy• Identified KPIs and improved the same• Developed and implemented LinkedIn marketing strategies, client outreach strategies and revamped Vervaba's website using Figma

• Engaged with target audience on social media platforms such as Instagram, Twitter, and Facebook by sharing targeted content• Measured social analytics on social media channels to identify most effective marketing content and utilised the same to push for the rush season

• Developed contextual creative strategies based on the Person, Place & Moment data signals for Spotify & BMW using the proprietary ACE framework.• Participated in ideation sessions for the Spotify and BMW account

• Lead a team of 20 to create and design Trishul's website• Successfully ran a crowdfunding campaign that collected $1000 & fed 100 students for 2 weeks•Taught English, Science, Humanities, Hindi and Marathi to 200 slum children from Grade 1 to 10