Certified Digital Solutions Consultant with 20+ years of digital production experience. Specializing in content strategy, user experience, and digital marketing, with a penchant for training and end-user advocacy. A rich work history that includes time in advertising and working with tech startups informs his content strategy, management, and governance consulting. Technical expertise in numerous platforms is bolstered by Adobe Certified Expert Solution Consultant certification in AEM. Nick is especially well versed in understanding customers and their businesses through the eyes of the end-user and their perception of the brand voice.

Planned and built out client websites (from UX to prototyping to styling and content population) using WordPress CMS and Elementor page builderCreated and implemented content strategies for client projects as well as CuberisCreated new content for Cuberis website, blog, and podcastLed online training sessions and produced training videos for our clients

Developed content strategy and built working prototypes for new Medicare productsLed user testing efforts with in-person and remote testers via UserZoomWorked on a Digital Experience team with UX Architect and Visual designer to upgrade BCBSNC member portal

Consulted museum clients on content strategy and trained them on content management system workflowsLed editorial content strategy, published weekly blog posts and optimized content with WordPress CMSProduced marketing collateral, including an E-Book, videos, blog posts, and podcast

Managed and maintained website content using Concrete5 and WordPress content management systemsUsed Google Analytics to report on high-traffic content and modified content strategy accordingly Supported project teams with content and video production, including a video for healthcare innovators, and explainer videos for the sales teamPlanned and executed targeted marketing campaigns to drive new healthcare business.Produced an ebook and a marketing campaign to support it, including blog posts and LinkedIn ads

Helped develop social media strategy and implement new visual identity system for 13 school accountsPresented social media workshop at four national eventsLaunched Instagram account and gained 1,000 followers in first year

Launched social media accounts for two new brands (Dognition and Wuhu Travel)Wrote and published 28 articles about canine cognition science for the Dognition blog

Coordinated and emceed day-long event at Social Media Week, featuring five panels and over 200 attendeesEarned Blogads’ first story in AdWeek with influencer campaign

Won Interactive Media Award (IMA) for “Best in Class” in Kids category for Magic School Bus site redesign

Every week day, I published original 100-word stories written by my friends and myself, based on titles submitted by our readers.

Managed ad sales for over 50 independent bloggers

Provided technical support to lab patrons, created digital and print marketing materials.

Made "house call" visits to faculty and staff to support technology training, scripted and produced video tutorials for new learning systems.

The greatest lesson I learned at Domino's is to really listen to what your customers are asking for. If someone wants dipping sauce, you bring them their dipping sauce. That might be their favorite part of dinner.