Nicole C. Email & Phone Number

United States

- Devised multimillion go-to-market global strategy leveraging market research and consumer insights.- Managed creative development process and localization in NA, EU, and APAC regions.- Built and maintained close collaborative relationships with creative agency and development partners.- Briefed and led creative direction of video trailers and static assets (live action and trailer A/Vs) ensuring brand alignment, and feedback with stakeholders.- Oversaw direction of marketing & external product development pipelines emphasizing new audience acquisition.- Stewarded cohesive brand identity and guides for product franchises increasing approval efficiency.

- Launched B2C marketing campaigns across live service mobile/PC games.- Conducted market research for Nexon’s gaming product portfolio to guide new target audiences.- Authored briefs to craft product messaging, positioning, and creative assets.- Developed go-to-market strategies and influencer programs for PC titles.- Negotiated contracts to manage marketing budget distributions across influencer, social, paid/performance media, and partnerships.- Crafted campaign post-mortems to key global and internal stakeholders in APAC, EU, & NA territories.- Piloted syncs between brand, product management, developers, analytics, and key external partners to achieve strategic objectives and future content planning.- Championed mobile game audience growth through A/B testing and app store optimizations (ASO).

- Introduced a strategy to scale paid social channels from the ground up.- Provided mid-flight optimization and adjustments for PPC and paid social marketing campaigns.- Executed $750k retargeting and campaigns through display, search, social, and web channels.- Created omnichannel growth campaigns and established KPI metrics/pacing, forecasting, and utilizing PowerBI reports.- Deployed CRO A/B test initiatives improving conversion and engagement.- Mediated cross-functionally with web development, brand, operations, legal & compliance teams.- Monitored strict email compliance deliverability ensuring creative and suppression list requirements were met.- Established a process for developing and approving creative assets for affiliate 3rd-party partners.

Managed business development correspondence with key decision makers, trade show coordination, and market research for executive C-level sourcing in the Aerospace and Defense sector.