Natalia Crestani Email & Phone Number

Chicago, Illinois, United States

London, England, GB

London, England, GB

• Service over 100 CPG clients including global companies within Latin America, and a large presence in Brazil, establishing those client interactions in Portuguese, and at times in Spanish and English.
• Work alongside Account Managers to build strategic service plans in order to bring in contract renewals and upgrades, with a retention rate of around 90 %
• Create insightful, relevant analysis using data from internal database and syndicated content that contemplate consumer attitudes and behavior, new product innovation, flavor/fragrance, ingredient, and further.
• On an ongoing basis, prepare and present decks with key trends and product activity to marketing, insights, R&D departments as well as key decision-makers from CPG companies.
• Interact with a wide variety of clients ranging from manufacturers, suppliers, and retailers in Brazil from a variety of industries including Beauty, Food & Drink, Pharma, Household and Pet products.
• Build strong relationships and partner with a wide range of colleagues in the USA and abroad from other areas of the company including Global Analysts and Consultancy.

• Promotes trade relations between Brazil and the American Midwest to increase Brazilian exports, Foreign Direct Investment, and new business opportunities with Brazil.
• Engage with 15 to 20 Brazilian companies a year and assist them in identifying business opportunities that increase revenue and exports to the American Midwest.
• Support Brazilian delegations of 10 to 35 companies in Midwest trade shows and exhibitions. Sectors: CPG, Home & Housewares, Food & Beverage, Agribusiness, Franchising, and Energy.
• Assist Fortune 500 companies with business production and expansion overseas. Sectors: Auto, Medical Equipment, Agribusiness, and Food.
• Meet with trade commerce experts or specialists from select industries to collect information and report to the Brazilian government.
• Attract American investors to Brazil by communicating the market potential of the diverse Brazilian regions, educating companies about state incentives and government policies.

• Managed company website: daily updates and content creation about former Mayor Daley’s activities.
• Performed various administrative duties that required attention to detail, organizational skills, communication proficiency, and time management.
• Coordinated and managed executive´s calendar, files, and personal residence duties.

• Supported Account Director with creative planning, activation, and post-performance analysis across 7 clients and 16+ marketing campaigns and events.
• Liaised with external suppliers and cross-functional teams to manage multiple marketing projects simultaneously.
• Managed client services: attended meetings, drafted project briefings, proposed improvements in ongoing projects, prepared and presented sales pitches, formulated budget reports, and maintained ongoing communication to.
• Oversaw creative content to ensure compliance with clients’ brand guidelines, tracked campaign performance, and composed reports for clients under strict deadlines.
• Negotiated campaign investments with clients’ purchasing departments to achieve the best return on investment for both clients and the agency.
• Supported the Accounting department with client contracts and budget.

• Assisted in organizing the International event "Brasscom Global IT Forum" that occurred in Brazil (São Paulo and Rio de Janeiro).
• Bilingual RSVPs included: Attendee confirmation, visa, flight tickets, and accommodations for international executives.
• Supported the coordination of the events in two different cities, including: - Arranged participant’s transportation between meetings, to dinner locations, and between cities.- Coordinated different vendors and staff..

Morumbi, São Paulo, BR

• São Paulo State Electric Power Transmission Company (CTEEP -ISA) CTEEP-ISA is a private sector electric utility in Brazil.
• Organized and attended events with in-house staff, governmental agencies, and energy sector companies.
• Helped manage relationships with vendors: graphic design, catering, venues, etc.
• Prepared content for in-house clippings, websites, intranet, and leaflets.
• Engaged with local communities and government agencies to assist with the planning of sustainability campaigns.
• Assisted the Communications Manager during transition from a public to private company and helped coordinate media requests for interviews alongside the Head of Communications.

Certificate Program, Sustainable Enterprise

Bachelor, Public Relation