Yi L. Email & Phone Number

Greater Chicago Area

Greater Chicago Area

Notre Dame, Indiana, United States

Teaching and Research Assistant to Marketing Professor Joe Urbany

Chicago Heights, Illinois, United States

South Bend, Indiana, United States

San Francisco, California, United States

• Conducted thorough research on national economic performance and consumer spending, built a predictive model that explained 66% of sales, and leveraged storytelling skills to effectively communicate findings to senior.
• Spearheaded a cross-functional team to analyze AI trends and virtual merchandising opportunities, crafting a go-to-market strategy that enhanced customer acquisition and improved lead-to-sales conversion in the.

Shanghai, China

• Deployed regional digital marketing strategy for the newly formed company following a merger, increasing overall performance by 16% through integrating social media channels and launching digital campaigns.
• Orchestrated the inaugural eCommerce project by conducting detailed data analysis of SMB client pain points, designing user journeys, and streamlining sales workflows, resulting in a 15% increase in orders within the.
• Supervised external analytic agencies to ensure timely and high-quality project execution, developed and executed on-page SEO strategies, utilizing advanced keyword research and data analytics to identify strategic.
• Designed and implemented A/B testing for promotional strategies during the 618 shopping festival, leveraging data analytics to optimize campaign performance, leading to a 25% increase in click-through rates and a 104%.
• Created and refined critical sales and marketing materials for the products of Air Zing and Air Zing Pro, including Ideal Customer Profiles (ICP), buyer personas, product web content, datasheets, and customer.
• Cultivated strong relationships to secure speaking opportunities at the 2019 Hong Kong Lighting Fair, effectively introducing livestreaming to B2B operations, resulting in 20,000+ viewership and the acquisition of 300+.

Shanghai, China

• Developed regional marketing strategy, organized industry exhibitions and monthly webinars, initiated CEO interviews for top trade media, resulting in heightened brand awareness and 1,000+ sales leads within 3 months.
• Conducted in-depth market research on mobile advertising, gathering insights from both the demand and supply sides, and collaborated with the engineering team throughout the product development lifecycle, driving a 44%.
• Managed B2B email marketing campaigns from concept to execution, leveraging HubSpot's analytics tools to strategize and optimize campaign performance, successfully engaging over 1,000 sales leads and achieving a 15%.
• Established marketing objectives and performance metrics, collaborated closely with the Finance team to manage the annual budget, and consistently achieved a variance of less than 5% between actual costs and projected.

Shanghai, China

• Drove event strategy and executed customer-facing events and trade shows, managing all aspects from concept creation, budgeting, and stakeholder engagement to vendor coordination, contributing to securing the world's.
• Launched the first cross-brand event with IDEO, bridged restaurants and lifestyle industry to launch partnership business for the Michelin Guide, securing a $300,000 sponsorship deal.
• Led Media Mix Modeling efforts to develop fact-based promotional investment strategies, collaborated with the passenger car tire unit to launch a campaign to attract online users to offline stores, achieving 6,000 new.

Shanghai, China

• Led cross-functional collaboration with the product team to develop message maps and create whitepapers, technical blogs, and collaterals, enabling the sales team to effectively convey product features, market.
• Conducted an analysis of communication channel performance and field experiments at the Lingang plant, establish a corporate WeChat account, resulting in a 35% increase in view rate and improved information security.

Master Of Business Administration - Mba, Business Analytics, Digital Product Management, Finance

Activities and Societies: MBA Tech Club, MBA Marketing Club, Women in Business, MBA Asian ClubSTEM-Designated MBA Candidate Forté Fellow

Bachelor'S Degree, Broadcasting & Television Playwright-Director

Activities and Societies: Senior Editor of TV Man Newspaper, Show director and producer of University television station

Master Of Business Administration - Mba, Business Analytics, 3.8

STEM MBA Cum Laude Beta Gamma Sigma