DIRT is an AI-powered content measurement engine enabling AI models to recognize, evaluate, and generate content that grabs attention and predicts engagement.Linking human attention to images and videos, we teach models to understand what people are most interested in engaging with, watching, and playing. At DIRT, we know what you make matters. We make sure it connects.

In addition to creatively leading world-class agencies, here are some of my artistic projects that have premiered and won major US Film Festivals. THE RAVEN | NEW YORK FILM FESTIVALCo-creator, Writer + Producer (see trailer below)2019I co-wrote, produced and creatively directed this tech-driven, immersive theatrical experience, based on the life of Edgar Allan Poe and more than fifty of his stories and poems. The play used BoseAR, IoT-connected lanterns and ambient surround sound, and offered a unique storyline for each of the 24 participants that changed with every performance. It premiered at the New York Film Festival and ran for six sold-out weeks Off-Broadway.WHERE THERE'S SMOKE | TRIBECA INTERNATIONAL FILM FESTIVALNow running onlineCreative Director + Producer (see trailer below)2019 - PresentProducer and creative director of "Where There's Smoke," an intimate experience that mixes elements of live documentary, immersive theatre, an escape room, and a gallery installation to explore the universal human themes of memory and loss. Originally designed for Tribeca, it will tour globally, have several online performances during the summer of 2020, and ultimately become a permanent installation in NYC in partnership with Columbia Medical School.FRANKENSTEIN AI | SUNDANCE FILM FESTIVAL2017http://frankenstein.ai (site)PANDEMIC 1.0 | SUNDANCE FILM FESTIVAL2012http://lanceweiler.com/pandemic (case study)HIGH SCORE | SXSW FILM FESTIVALAUDIENCE AWARD WINNER (see trailer below)Producer + Co-writer2007THE SHOVEL | TRIBECA INTERNATIONAL FILM FESTIVALBEST NARRATIVE SHORTWriter, Producer + Director (watch the film below)2006

IPG Mediabrands formed Reprise Digital to consolidate their leading digital agency brands under one roof.Appointed CCO of the network, I led fully-integrated campaigns for top global clients across all available channels –– social, national TV and OTT, voice, search, serialized content, experiential, eCommerce and more. Created a category-best filter for Snap –– and a national holiday –– for Jeep.Made a documentary series for CA Lottery with Emmy and Oscar-winning directors, featuring Venus Williams, Guy Fieri and Haim celebrating the teachers who changed their lives.Won SlingTV and delivered a massive national campaign featuring Danny Trejo in multiple spots across TV, OTT and social media.FCASLING TVESTEE LAUDERCA LOTTERYKIA

A purpose-built, social-media agency within IPG Mediabrands, Society drove powerful and unexpected connections between audiences and brands.As CCO, I led award-winning teams across offices in NYC, Detroit, LA and Atlanta to create an avalanche of always-on content, and unique traditional and digital campaigns for all clients.One of the things I'm most proud of is the way our nimble and innovative group took Fiat Chrysler to #1 in Automotive across social (Facebook, Twitter and Snap) for several years running. And collaborated with Vimeo to create the micro-series "Why Not Now?" for Charles Schwab, which became the most successful Brand Partnership campaign ever on the creative platform.FCA (Jeep, Ram, Chrysler, Dodge, Alfa Romeo & Fiat)CA LOTTERYCHARLES SCHWABUS OPEN (USTA)

Initiative is a global IPG agency built to grow brands at the intersection of media and culture. I was hand-picked by the CEO to establish and lead an innovative Creative practice across all offices. Collaborating with talented and diverse teams, we integrated traditional, digital and social channels to unexpectedly and powerfully reimagine the legacy media business.AMAZONCARL'S JRUBERDR PEPPER/SNAPPLEMILLERUNILEVERMERCK

Hired by the executive leadership team to fuel creativity, I helped expand one of the world's largest PR agencies into a leading role beyond communications. By introducing a transmedia approach to marketing, I successfully led the agency across major national campaigns, digital and social engagements, activations, and innovative growth on emerging platforms.Won Agency of the Year after leading a global rebrand under the tagline "The Power of True" and establishing The Authenticity Gap –– a quarterly digital publication, speaker series and measurement tool to help clients build the bridge between Brand and Reputation.AT&TCADILLACBARNES & NOBLECHOBANIEA SPORTSHYATTSTATE STREET

Grey is one of the most award-winning, successful global agencies of the past fifteen years. I joined the core leadership team of the flagship NYC office to help turn a dull legacy brand into a worldwide creative powerhouse. Through a global rebrand and mandate to make every piece of work "Famously Effective," we drove unprecedented success for our clients and the agency. Hired in a unique role as a hybrid talent to "go beyond the 30-second spot," I was a direct creative partner to the CCO, oversaw all production, and built and managed a massive in-house capability across traditional, digital, post, print and audio. By reimagining ways to connect with audiences, we won innumerable awards and, most importantly, 17 of 19 new business pitches in one calendar year, leading Fast Co to tap us as the Most Innovative Agency in the world.I also leveraged my filmmaking and production background to direct more than 25 commercials and campaigns for clients in rule-breaking and innovative ways, including building a new Phantom camera to capture pro football at 1000fps to win the NFL business and shoot their entire season for the campaign.E*TRADENFLCANONFEBREZEDIRECTVCOVER GIRLDIAGEO (Ketel One, Captain Morgan, Crown Royal, Don Julio & Tanqueray)3MSMUCKERSSCHOLASTIC