Kelvin Maina Email & Phone Number

Nairobi County, Kenya

Nairobi County, Kenya

As an SEO Specialist at Exotic Online, I spearhead the optimization efforts for a diverse portfolio of 9 websites spanning different African countries. My key responsibilities include:- Strategic SEO Management: Overseeing end-to-end SEO strategies for multiple websites, tailoring approaches for distinct African markets.- Backlink Strategy Development: Creating and implementing robust backlink strategies to enhance online visibility and domain authority across Exotic Online websites.- On-Page SEO Expertise: Formulating comprehensive on-page SEO strategies to maximize website performance and improve search engine rankings.- Content Optimization: Executing SEO content writing initiatives, from meticulous keyword research to the creation of compelling and search-friendly content.- Analytics Mastery: Managing Google Search Console and Google Analytics to extract valuable metrics, offering insights into website performance and user behavior.- Technical SEO Proficiency: Addressing issues identified in tools like AHREFS and Google Search Console, ensuring seamless technical SEO implementation.- Customized Reporting: Developing and presenting customized reports and dashboards, providing management with actionable insights into key business metrics and trends.

Nairobi County, Kenya

• WordPress design (WordPress), theme customizing for the Addleston PR websites and client websites.• Coming up with SEO content strategy for the Addleston PR websites.• SEO content writing from Keyword research, content outline to SEO content creation.• SEO content publishing on the websites and optimization for search engines.• Managing the Google Search Console and Google Analytics for getting metrics on the website's performance.• Creating customized reports and dashboards to communicate key business metrics and trends to management.

Ruiru, Kiambu, Kenya

Key Responsibilities Included:- Designed, and implemented the entire SEO strategies to increase brands' website rankings on Search Engines Results pages (SERP).- Managed the entire process of the SEO of any website that is from keyword research, competitive analysis, content creation, and content publishing to submitting URLs for ranking.- Leveraged data analysis tools and techniques to process and analyze large-scale information sets, providing valuable insights and recommendations to business stakeholders.- Managed the Google Search Console and Google Analytics to get metrics for different case studies. Used the metrics to get high-potential keywords and low-hanging fruits for data-driven digital marketing. - Ran Google ADs and Social Media ADs campaigns to increase engagement and awareness.- Created customized reports and dashboards to communicate key business metrics and trends to management.

Nairobi, Kenya

Key Responsibilities included:- Designed and implemented customized Social Media Strategies for editorial products including Standard Digital, KTN News, Digger Classifieds, Game Yetu, Starika Bet and others.- For two months did the Digital Support for all the Vybez Radio Shows that is from the morning show at 6 AM to the last show that ended at 10 PM. This included engagement content posts, Video/Clips editing, and Graphics Designs.- On-Ground brand activations for Standard Groups products, and for clients including East African Breweries Limited (EABL) activations.- Managing Standard Group events branding on behalf of the marketing team.- Running weekly Reader Revenue Content/Articles and Social Media Ads to increase readers' subscriptions to the premium articles.- Created customized reports and dashboards to communicate key business metrics and trends to management and other stakeholders.

Ruiru, Kenya

Key Responsibilities Included:- Researching and identifying potential customers for our services- Copywriter and Search Engine Optimization (SEO)- Website designing and development (WordPress)- Performing graphics design for the company- Offering customer support services- Carrying out conversion rate optimization (CRO)- Overseeing data analysis using Google Analytics and Google Search Console

Nyeri Town, Nyeri, Kenya

As a trainee, I gained a lot of skills in customer relations, data analysis, system maintenance, and skills in product promotion as a benefits office and IT support specialist.