Provides customized Internet marketing consulting services including social media, search engine optimization, e-mail marketing, e-commerce, pay per click, search engine marketing, market analysis, website design and maintenance to small and medium sized businesses.Duties include:• Interviews clients to understand their existing business model, evaluate clients’ on and offline marketing efforts, and assess their SEO/SEM needs and goals. Develop strategies to meet client’s… Show more Provides customized Internet marketing consulting services including social media, search engine optimization, e-mail marketing, e-commerce, pay per click, search engine marketing, market analysis, website design and maintenance to small and medium sized businesses.Duties include:• Interviews clients to understand their existing business model, evaluate clients’ on and offline marketing efforts, and assess their SEO/SEM needs and goals. Develop strategies to meet client’s goals.• Performs SEO site audits, creates SEO Campaign strategies, and works with clients to implement SEO campaigns. • Perform keyword research, analysis and segmentation, competitor analysis, analyze backlinks and initiate link acquisition.• Edit HTML and CSS code for optimal search engine results. Assure that sites can be crawled and indexed by search engines. • Edit and write website content as appropriate for enhancing search results and improved user experience.• Monitors, analyzes, measures SEO campaign performance, adjusts strategies as needed, and prepares campaign performance reports for clients.• Manages email and social media campaigns for clients. Show less

This private school offers online continuing education courses for skilled trades, real estate, architects, plumbers, pesticide applicators, and UAV drone pilots. This job entailed performing ongoing SEO audits of each industry website, making improvements to the content to improve SERP position and visibility, managing the Google Ads PPC campaigns, and working closely with the developers for ongoing improvements to each site.

Responsible for the development, implementation, and maintenance of the college’s web sites for both internal and external use. • Provide direction and guidance for online communication projects and services. Interact with college administration, staff, and faculty to transfer their ideas into web implementations that will provide services and information to the students, staff, and public. Update sites as requested by content providers.• Works closely with the Office of the President… Show more Responsible for the development, implementation, and maintenance of the college’s web sites for both internal and external use. • Provide direction and guidance for online communication projects and services. Interact with college administration, staff, and faculty to transfer their ideas into web implementations that will provide services and information to the students, staff, and public. Update sites as requested by content providers.• Works closely with the Office of the President on special projects involving technology and the internet. Creates presentations and other materials as needed. Highlights include; Homeland Security interactive presentation, Chinese Outreach CD, Penta expansion presentation, First Year Initiative E-portfolio and Title III grant.• Works in partnership with the Office of Marketing and Communications to assure that the college website supports current marketing campaigns and to develop cost-effective ways to publicize and market the college using various internet and digital strategies and other media. • Provide technical assistance to the programming staff on the development and deployment of the Banner student registration system on the World Wide Web and other internet related projects. • Responsible for student E-Portfolio systems (Epsilen, Sakai). Works with academic departments for implementation, training, and support.• Administers and maintains the college website and Intranet. Sites encompass static HTML pages and dynamic content management systems.• Maintains WordPress websites; manages user accounts, theme development, plug-ins, software updates, and database backups. Also administers the Terminal Four CMS and KB Publisher.• Maintain Web search data collection and reporting tools. Uses Web analytic tools to gather and interpret usage data. Assemble reports for distribution and ensure optimal search performance. Optimize websites (WWW & Intranet) for Search Engine visibility and user search performance. Show less

Owned and operated a cycling and fitness business that grew into two retail storefronts, and an ecommerce website. Responsible for purchasing, merchandising, marketing, sales, service, and HR functions including leadership and training of a team of up to 15 full and part-time employees. • Engaged with the cycling community to promote several cycling events and sponsorships. This served to increase cycling participation as well as to build brand awareness and customer… Show more Owned and operated a cycling and fitness business that grew into two retail storefronts, and an ecommerce website. Responsible for purchasing, merchandising, marketing, sales, service, and HR functions including leadership and training of a team of up to 15 full and part-time employees. • Engaged with the cycling community to promote several cycling events and sponsorships. This served to increase cycling participation as well as to build brand awareness and customer loyalty.• Transformed an undercapitalized brick and mortar small business and expanded its market share by becoming an early adopter of the Internet and developing an ecommerce website. • Used Google AdWords campaigns to increase targeted website traffic. Organic Search Engine Optimization techniques were used to increase search engine results page ranking. Engaged consumers in online brand advocacy and reputation management.• Online sales accounted for 32% of gross sales and were predominantly in high ROI drop shipped inventory, and targeted high-end enthusiast goods. Show less