Dominik Neckar Email & Phone Number

Jihomoravský, Česká Republika

I love helping our clients achieve their marketing goals with effective and innovative strategies. My role involves conducting market research, segmentation, targeting, and also crafting compelling positioning statements, and setting clear and measurable objectives. I also enjoy working on the implementation side of the marketing mix, designing KPIs and action plans, as well as media planning and budgeting. I'm passionate about mentoring senior consultants in our company and developing new products & services.Also, I'm responsible for the implementation of Martech platforms, especially GMP.

As a Strategy Director, I was responsible for creating strategies for key agency clients. From research and market segmentation to positioning and defining communication areas. I seamlessly connected strategy with tactical planning, including ongoing KPIs and precise data-based plans.I established the strategic department at Proficio, overseeing a growing team of specialized consultants for effective strategy development across our client portfolio. Data-driven evaluation of marketing communication was always a priority, filtering out external and seasonal influences to identify real added value in our activities. Preparing sales presentations for tenders was an essential part of my role.

Okres Brno-Město, Česká Republika

In this position, my main responsibilities included planning both brand and performance campaigns. However, I wore multiple hats simultaneously. Other tasks included regular client communication, precise project management covering all areas of online marketing provided by the agency. The position is usually named Account Manager. I prepared marketing strategies and budget planning, primarily using incremental methods but occasionally zero-based budgeting. I also handled media planning, including media buying and negotiations with publishers. Additionally, I prepared tenders and led a team of specialists focused on RTB, display, and video advertising, and Social Media advertising. During my tenure in this role, the team grew from two to eleven members who consistently plan and manage display and video campaigns with measurable impacts on brand perception and client sales.

Brno, Jihomoravský, Česká Republika

As a Display & RTB consultant, I was responsible for planning and executing display and video campaigns. My work involved analyzing and evaluating campaigns using advanced statistical methods. I regularly reported on campaign performance and provided recommendations for improvement in terms of both campaign strategy and creativity, as well as website and other marketing channels. During my time in this role, I participated in numerous training sessions and workshops related to video and banner advertising, covering aspects of both creation and strategy, as well as methods for evaluating the impact of advertising on business.

Brno, Jihomoravský, Česká Republika

As a PPC Consultant, my main responsibilities included planning and executing performance-based PPC campaigns.I evaluated campaigns primarily using Google Analytics and advertising systems. I communicated with clients and led projects (accounts) across all agency services. I was responsible for meeting partnership goals simultaneously with exceeding the client's expectations.

Okres Brno-Město, Česká Republika

Customer care and order administration. My primary responsibility was quality control of the input and processing of tickets created by colleagues. I learned to approach my work with great care and attention to detail, allowing my sense of perfectionism to flourish.

Okres Brno-Město, Česká Republika

At this position, I worked on PCs, databases, diagnostic systems, troubleshooting, and problem identification. I learned to communicate patiently with often frustrated clients who urgently needed to resolve issues. I had the opportunity to develop analytical thinking when investigating the causes of malfunctioning services, assertiveness in handling unwarranted complaints and inappropriate reactions, as well as the ability to explain technical problems to non-technical individuals.

Business Administration, Management And Operations, 2.

Education record

Brand Management