Noreen Eckert Email & Phone Number

Sarasota, Florida, United States

As the Marketing Services Manager at Harmar, I spearhead the marketing shared services function, reporting directly to the Vice President of Marketing. In this pivotal role, I lead the charge in orchestrating Harmar's marketing activities to bolster brand equity, enhance dealer preference, support recruiting and retention efforts, and drive top and bottom-line growth. By deftly managing projects, suppliers, and budgets, I ensure the seamless execution of marketing initiatives aimed at empowering the sales, product management, and HR teams. With a strategic focus on strengthening Harmar's market presence and achieving overarching business objectives, I am dedicated to propelling the company forward through impactful marketing strategies and initiatives.

Sarasota, Florida Area

Sarasota, Florida Area

Responsible for conceptualization and implementation of design solutions that meet marketing strategies from concept to completion. Takes a lead role on projects and works with staff (in-house/out-of-house) in creating packaging, direct mail, brand identity, photography, image retouching, graphics enhancement, color correcting, pre-press preparation and catalog production.

Freelance Designer responsible for creating print and web content.​ Creating various projects to ensure that print and multimedia collateral reflect the branding, look and feel of each client.​ Projects may include newspaper and banner ads, direct mail pieces, brochures, magazines, website design, social media graphic support.​ Ability to pick up projects mid-stream and carry visual consistency through all stages of design and production.​· Create graphics for web communications and marketing materials· Communicate with external resources to complete projects· Create templates for business and promotional materials· Support of new and ongoing ad-campaigns by developing post cards and ad materials· Ability to create new designs and accompanying style guides along with following exisiting style guides· Coordinate delivery of files for print and web projects

North Venice, Fl

Responsible for planning, development and implementation of all of Tervis corporate sales outreach efforts within the corporate sales channel. Duties include, but are not limited to, corporate sales outreach strategies, producing and distributing external communication materials, database management and activation within the corporate sales channel, and inbound lead generation. This position also serves as the primary liason between external and internal partners to assure Tervis messaging is consistent with overall brand and channel guidelines.• Responsible for creating, implementing and measuring the success of a comprehensive outreach programs that will enhance the organization’s position within the marketplace and the general public, ultimately creating inbound lead generation for the corporate sales team• Database mining to target specific offers, programs and sales initiatives within the B2B sales channel• Execute e-Blasts and eNewsletters from concept through to execution• Develop and implement promotional packages/announcements, banners, signage and posters, with inputs from the Corporate Sales Director and Marketing team• Ensure that marketing and advertising material and content are compliant with applicable requirements• Provide event support, planning and coordination for sales and specific Corporate channel events• Ensure articulation of organization’s desired image and position to all constituencies, both internal and external

North Venice, Fl

Work closely with Sales Management, Sales and Creative teams to fully execute multiple trade shows throughout the year. Collaborate with Visual Merchandising and Marketing teams to provide on-brand assets for booth design, marketing collateral, displays, merchandising, etc. Establish relationships and coordinate with display companies and organize trade show set ups, as well as hotel bookings as necessary. Creative tasks include advertisements, signage, sell sheets, catalog and other trade show related marketing collateral. • Understand sales and marketing needs• Design and maintain event-related marketing material – trade show booths, banners, literature stands, invitations, ads, promotional items, sell sheets, flyers, etc.• Maintain strong relationships with related partners in the industry such as show management, exhibit houses, organizations and show contacts• Manage all trade show related logistics• Support sales team for venue needs• Handle hotel reservations for all trade shows• Apply to and arrange payment for all shows• Set up and maintain budget for all shows• Work with Exhibit House on displays and fixtures• Coordinate with management to register attendees• Onsite management of larger trade shows• Order product for shows• Work with shipping to arrange shipment of materials to and from shows• Track all shipments

Provide vital in-house support for all Marketing Materials. Design projects providing creative direction for all related elements, including online digital graphics, banners, brochures, print media, graphics, collateral, promotional campaigns, sell-sheets, direct mail marketing, email marketing campaigns, signage and all things surrounding large scale and 360 degree campaigns. · Collaborate with creative team to produce inventive, thoughtful, on brand designs · Responsible for entire wholesale catalog with over 5000 products from concept inception through execution· Coordinate licensed marketing collateral with licensing partners and cross functional teams. · Knowledgeable on over 30 major brands including: Coca-Cola, Harley-Davidson, Disney, MLB, NFL, NBA, Hello Kitty, Lucas Films, Collegiate, NHL, Marvel, Warner Bros., Anheuser Busch, Hallmark· Provide key support to Associate Creative Director with the development of ideas and execution of overall creative concept· Helped launch Tervis B2B website and continue to support by providing graphics· Weekly wholesale E-mail marketing campaign creation· Mentored and lead new hires for graphic support team· Coordinate projects with internal departments and outside vendors

Assisting in the production of art for key visual materials required for promoting the product line, or for other corporate services as warranted, including sales, marketing, customer support and public relations.· Weekly wholesale E-mail marketing campaign creation· Assisted with the development of product line including premium licenses and stock designs· Responsible for design development of top selling stock art on tervis.com· Led and implemented website virtuals for tervis.com· Created custom design orders from concept to completion; ranging from 25-55 custom designs a day.

Designed and produced logo identities, collateral, ad campaigns, brand campaigns, merchandising and website design for various accounts. Managed day-to-day operations of the agency and managed a total of 4 employees. Created, and produced local restaurant magazine.· Provided forward-thinking creative leadership· Effectively translated branding and marketing strategies for a wide range of clients into exceptional creative concepts and executions· Developed and created innovative designs within project scope: strategic positioning, business requirements, timelines, and budgets· Lead creative teams in delivery of outstanding work: large scale web engagements, online advertising, digital marketing, business development· Managed employees and oversaw sales staff· Generated compelling e-mail marketing campaigns