Nedim Ergil, Msc Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam-Zuidoost, North Holland, Netherlands

• Managing globally Electrical Components Category (consists of Power Distribution, Circuit Protection, Battery Management and System Monitoring) • Initiated and managed 5 new product development projects for the gaps in Battery Management and Monitoring part of the portfolio following Stage Gate Product Development Process.• Other responsibilities: Managing the product lifecycle (phase in/out), analyzing the market trends and the competition on a global scale (AMER, EMEA, APAC), visiting customer and trade shows, creating product pipeline plans and 5-year strategic product development plans. Managing new peoduct launches and field implentations with the marketing communications team for the whole portfolio.

Amsterdam, North Holland, Netherlands

• Product Marketing Manager for EMEA territory managing 12.000 SKUs and 6 brands (Mastervolt, BEP, BSS, Marinco, Ancor, ProMariner) in the electrical components category and 3 brands in lighting, fishing and seating categories (Attwood, Garelick, MotorGuide) for leisure marine and mobile industry• Created product launch plans, product presentations and, trainings to increase internal brand awareness for the newly launched products and brands.• Co-lead the new retail Aftermarket strategy initiative with the sales team for the new and current brands. Leading the change within the whole organization. 69% increase vs PY.• Managed product development projects within the electrical components category. Working directly with the engineering team from concept creation to the product launch phase.

Amsterdam, North Holland, Netherlands

Brand, marketing, and growth marketing consultancy for small businesses and start-up'sServices; Brand & Strategic Marketing Consultancy, Brand Story creation, Personal Branding, Market Research, Brand Audit, Outsource Marketing Department Service, Growth Marketing Strategies across EMEA markets.Industries Served; Hospitality, Web and App services, SaaS, FMCG, Gaming, Grocery

Veenendaal, Utrecht, Netherlands

• Product Marketing Manager managing WMF brand along with mentoring category assistant• Created product launch plans, product presentations and, training to increase internal brand awareness • Implemented an online content optimization project to increase brand visibility in e-commerce websites • Created an inspirational premium content web blog within the local website• Briefed product and concept related landing pages in the local website to increase brand awareness via enriched content • Influenced a new brand visibility project and implemented 15 branded spaces within key retailers to increase brand visibility and brand awareness across NL which created 250K € extra sales in 4 months • Led category marketing budget, planned marketing communication and mentored the execution.Key Achievements:->2019: 107 index in sales vs 2018 thanks to SDA focus project in Premium Household Stores and Electro Retailers along with branded space concepts as a result of that WMF became the fastest growing brand in->2019 in the SDA sector in NL 142.9% (Gfk).->2019: 1.7 pts market share gain in the cookware market (GfK) thanks to e-commerce focus project I have led along with content optimization and review campaigns

Istanbul, Turkey

• Tefal Pots and Pans category 360 degrees marketing management along with people management• Successfully developed product and category strategies, range build-up strategies, pricing, benchmark analysis, competition analysis, and built channel-specific strategies which led to new listings (100 new doors)• Conducted yearly market researches for strategic categories as focus groups and created category strategies and communication tools with the help of the insights • Led Marketing Communication activities such as ATL, (TVC localization, briefing and monitoring media plan, digital marketing – SEO, SEA, social media ads), BTL (product demo planning, POSM, and key visual creations, PR, celebrity endorsement management, event management for KOL's) • Managed a whole new brand integration process along with new product launch decisions, localized category strategy, retail store implementations, and selling stories for all new 200 SKU’s which generated sales of 1M € in 1,5 years. Key Achievements:->2017: New innovative pot range launch along with celebrity endorsement both in ATL and BTL has changed the way of perception of the brand and served as a relaunch in all key channels such as own retail stores, e-commerce and especially in the traditional channel where the brand was losing shelf space. The result was 180% reach in sales targets->2018: Innovative Kitchenware items launch project in all key supermarkets along with demonstrations caused to increase brand awareness on the category and have sold 50.000 items in 2 months. Local for local production project for an important product category caused 109% reach in sales targets

Istanbul, Turkey

• Product Manager of Rowenta vacuum cleaners, fans, heaters, and air purifier categories• Created a whole new marketing strategy called “100% DPU” which changed all the vacuum cleaners category performance indicators in Turkey and helped to increase the Rowenta brand’s awareness in the market among the consumers. That strategy also helped to highlight and distinguish Rowenta vacuum cleaner’s high performance in the energy label transition years. I also managed all ATL/BTL communication and the creation of all communication tools for the new message.• As a result of the market and competition analysis, in order to close product gaps in the line-up, I created a project team with colleagues in the local market and the Business Unit. As a result of this project team, I managed to create a whole new line up both supplied from the main factory and another from a local supplier. Influenced and managed all creation and production processes in local for local project with the local producer which made Rowenta brand #1 in the price segment and generated 50.000 pcs sales in 2 years. Key Achievements:->2014: As a result of DPU project +2pp market share gain in Vacuum Cleaners market, 115% success in sales target ->2015: As a result of the energy label implementation project (1st energy labeled vacuum cleaner launch in TR) +3pp market share gain in Vacuum Cleaners market, 124% success in sales target ->2016: As a result of local for local project and continuation of energy label pioneering +3pp market share gain in Vacuum cleaners’ market. Rowenta became the #1 growing brand in the SDA market and became #2 brand (from #6 brand in 3 years) - (GfK). 130% success in sales target

Istanbul, Turkey

• Brand Manager for the Pots and Pans (Cookware) brand Delimano • Localized global marketing strategy and developed local brand strategy via market and competition analysis, positioning and segmentation analysis• Managed ad agency relations, marketing budgets, marketing plans, and marketing campaign calendars • Created online strategies, briefed social media campaigns, and monitored the process. Worked closely with a digital agency for social media ads, social media listening, blog creation, digital marketing communication, landing page creation in collaboration with digital agency• Developed and managed PR strategy, executed a celebrity endorsement project, and managed celebrity relations• Implemented 360 degrees multi-channel sales and communication strategy • Created scripts for infomercials and managed the informercial shootings with celebrity chef and with real users as testimonialsKey Achievements:->2012: As a result of 360 degrees brand awareness campaign for new innovative ceramic coating pans along with celebrity chef endorsement 20% increase in brand awareness (TNS) Delimano brand, 50% increase in sales, 110% success in sales target

Istanbul, Turkey

• Developed new brand strategies for marketing departments as an external marketing managerConsulted FMCG edible oils, FMCG dairy goods, Communication, Durable Goods and Personal Brands• Created Market analysis and competitive analysis, positioning analysis, segmentation analysis • Developed annual marketing plans and annual marketing budget • Briefed and managed ad, PR, digital agencies for customers• Briefed and conducted market research for several projects especially A/B tests, new logo tests, new packaging tests, concept tests for new commercials • Developed new logo, brand visibility strategy, and packaging strategies • Briefed and monitored media planning and development of media strategy• Created and executed a corporate magazine with an external partner• Successfully implemented online and offline sales promotion campaigns• Developed new web site design briefing and made the project managementKey Achievements:->2010: Golden Package Award-Winning design (FMCG edible oils industry – SUNAR)->2009: Brand Awareness increase of +15pp, increase in sales; +25% (FMCG edible oils industry – SUNAR)->2009: Brand Awareness increase of +10pp, increase in sales +35% (FMCG Dairy Goods industry - EKICI)

Istanbul, Turkey

I worked as a marketing intern in Aygaz during the 30th-year relaunch campaign. Participated to creative agency briefing meetings, prepared briefs, participated in TVC and radio spot shootings.

Master Of Science - Ms, Marketing, 87/100

Academic Masters of Marketing and Production Management. Classes; Multinational Marketing Management Research in Marketing Statistical.

Bachelor'S Degree, Bussiness Administration, 3/4

High School, Mathematics

Mid School, English