Neelesh Kumar

Neelesh Kumar Email and Phone Number

Principal - Consumer & Marketing Analytics || Ex-Citi || Ex-Accenture S&C || Banking & Retail || IIT-BHU @ Wells Fargo
san francisco, california, united states
Neelesh Kumar's Location
Bengaluru, Karnataka, India, India
Neelesh Kumar's Contact Details

Neelesh Kumar work email

Neelesh Kumar personal email

About Neelesh Kumar

11 years of data science and team management experience with proven track-record of helping clients shape their business strategies using data driven insights. I have worked for leading clients in Banking and Grocery Retail domain across US and APAC markets.- Experienced leader in Customer & Marketing Analytics; using data-driven insights to support initiatives that enhance customer retention and loyalty- Skilled in creating and utilizing customer profiles for hyper-personalized targeting and evaluating effectiveness of multi-channel marketing campaigns- Proficient in managing relations with stakeholders, aligning on priorities; resource allocation, defining analysis scope and overall project management- An effective trainer and team leader focused on team's skill development and overall motivationWell equipped with latest Tools and Technologies of data science.Python | Hive | SAS | SQL | Tableau | PowerBI | AlteryxDecision Trees | Segmentation | Logistic Regression | NLP(Basic)

Neelesh Kumar's Current Company Details
Wells Fargo

Wells Fargo

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Principal - Consumer & Marketing Analytics || Ex-Citi || Ex-Accenture S&C || Banking & Retail || IIT-BHU
san francisco, california, united states
Website:
wellsfargo.com
Employees:
246787
Neelesh Kumar Work Experience Details
  • Wells Fargo
    Vice President - Analytics
    Wells Fargo Feb 2023 - Present
    Bangalore Urban, Karnataka, India
  • Accenture
    Principal - Applied Intelligence (Avp)
    Accenture Nov 2021 - Feb 2023
    Gurugram, Haryana, India
    - Designed analytics solutions for retail clients to drive customer engagement- Identified third-party data vendors to enrich analytics offerings- Led a team of 4 analysts/consultants and managed E2E project lifecycle- Key projects: 1) Consumer segmentation for a major e-retailer, 2) Tool for manufacturer's sales performance health-check on various e-marketplaces
  • Citi
    Manager
    Citi Dec 2018 - Nov 2021
    Bengaluru, Karnataka, India
    Campaign Measurement and Optimization team- Developed evaluation and optimization framework for X-sell/upsell campaigns in credit card business across APAC and EMEA countries- Utilised customer profiles to assess segment performance and shape future campaign strategies; defined success metrics and test designs- Promoted product lines: EMIs (Transaction, Statement and Merchant EMIs), Card spending, Loan on Phone, Insurance, Pay with Points- Engaged in extensive stakeholder collaboration to synchronize business goals, establish key priorities, and deliver insightful presentations to senior leadership across various countries- Mentored and led junior team members, overseeing work allocation and ensuring timely delivery of high-quality outputs
  • Ola (Ani Technologies Pvt. Ltd)
    Senior Business Analyst
    Ola (Ani Technologies Pvt. Ltd) May 2017 - Nov 2018
    Bengaluru Area, India
    Growth Initiatives for the 'Ola Share' Category:- Implemented advanced customer profiling techniques to enhance targeting precision, resulting in heightened loyalty and sustained user engagement on the platformSupply Retention Strategies:- Collaborated closely with the data science team to develop predictive models for driver attrition- Served as a Subject Matter Expert (SME), providing insights and guidance to improve model accuracy and recall ratesOla Pass Program:- A subscription-based service offering surge-free rides for a predetermined duration- Conducted extensive experimentation on subscription pricing, ride allocations, surge-free distances, and validity periods- Strategically optimized these parameters to bolster both customer retention rates and program profitability
  • Dunnhumby
    Senior Analyst
    Dunnhumby Jan 2015 - May 2017
    Gurgaon, India
    Worked for Malaysia's biggest Grocery Retailer and several prominent CPG brands to shape their business strategies using a 360 degree view of their customers' purchase patterns.Extensively worked on the POS and online purchase data enriched with the retailer's Loyalty Card Program.Areas of consulting include:- Customer Targeting, Retention- Pricing and Promotions- Category Management, Product Ranging- in-store Operations.Tools used:Python | Hive | SAS | SQL | Excel
  • Mathlogic
    Analyst
    Mathlogic Nov 2013 - Dec 2014
    Gurgaon, India
  • Consulting Engineers Group Ltd.
    Summer Intern
    Consulting Engineers Group Ltd. May 2010 - Jun 2010
    Jaipur Area, India
    Supervised traffic survey on NH-3 (Gwalior-Dewas section) & compiled the obtained statistical data to make feasibility report for 2-lane to 4-lane conversion of 400 km. section which included demand forecasting , financial analysis, cost estimation.

Neelesh Kumar Skills

Business Analytics Predictive Modeling Segmentation Sas Sql Python Microsoft Excel Statistical Modeling Analytics Excel Team Management Procurement Contract Management Contract Negotiation New Vendor Development

Neelesh Kumar Education Details

Frequently Asked Questions about Neelesh Kumar

What company does Neelesh Kumar work for?

Neelesh Kumar works for Wells Fargo

What is Neelesh Kumar's role at the current company?

Neelesh Kumar's current role is Principal - Consumer & Marketing Analytics || Ex-Citi || Ex-Accenture S&C || Banking & Retail || IIT-BHU.

What is Neelesh Kumar's email address?

Neelesh Kumar's email address is ne****@****ail.com

What schools did Neelesh Kumar attend?

Neelesh Kumar attended Indian Institute Of Technology (Banaras Hindu University), Varanasi, Jigsaw Academy, Bangalore.

What are some of Neelesh Kumar's interests?

Neelesh Kumar has interest in Start Ups, Optimization, Economic Empowerment, Education, Statistical Modelling, Business Analytics.

What skills is Neelesh Kumar known for?

Neelesh Kumar has skills like Business Analytics, Predictive Modeling, Segmentation, Sas, Sql, Python, Microsoft Excel, Statistical Modeling, Analytics, Excel, Team Management, Procurement.

Who are Neelesh Kumar's colleagues?

Neelesh Kumar's colleagues are Jennifer Tran, Umesh Chandra Maddirala, Shreeraj Bhamare, Ian Byer, Usman Cheema, Victoria Lynn Brown, Mark Duda.

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