**Product Management and Development** - Development and enhancement of IDBI Bank's Internet Banking platform, focusing on improving user experience, security features, and service offerings to meet customer needs.**Customer Experience Optimization** - Led initiatives to streamline the Internet Banking user journey, enhancing platform navigation and transaction processes, resulting in a significant increase in customer satisfaction and engagement.**Cross-Functional Collaboration** - Working closely with IT, compliance, marketing, and customer service teams to ensure the seamless rollout of new features, including eNACH integration and enhanced fund transfer options etc. across the Internet Banking platform.**Security and Compliance Oversight** - Ensuring platform's compliance with industry regulations and implementing advanced security measures such as multi-factor authentication (MFA) and encryption protocols to protect customer data and transactions.**Data-Driven Decision Making** - Analyzing customer usage patterns, transaction volumes, and feedback to drive continuous improvements in the Internet Banking product, resulting in increased user adoption and a reduction in operational issues.**Regulatory and Management Reporting** - Preparing detailed monthly and quarterly performance reports on Internet Banking metrics for top management at IDBI Bank and regulatory submissions to the Reserve Bank of India (RBI) ensuring compliance and providing insights for strategic decision-making.

**WhatsApp Push Notification Campaigns:**- Lead and strategize national-level campaigns for engaging and timely communication with the bank's customer base.**Innovative Notification Content:**- Develop customer-centric content to drive engagement and awareness of the bank's products and services.**Marketing Initiative Leadership:**- Spearhead the creation and execution of initiatives to enhance market presence and drive customer acquisition.**Merchant Partnerships:**- Establish and nurture partnerships with merchants for compelling offers on Debit and Credit cards, amplifying usage and loyalty.**Website SEO Oversight:**- Oversee the bank's website SEO strategy, optimising content, structure, and keywords for improved organic search rankings.**Stay Current with SEO Trends:**- Stay updated on SEO trends and algorithm updates to maintain a strong online presence and stay ahead in search engine results.**Monitoring Key Performance Indicators:**- Regularly monitor KPIs related to WhatsApp notifications, merchant alliances, and SEO to ensure digital efforts meet or exceed targets.**Innovation in Digital Marketing:**- Drive innovation by exploring emerging digital marketing trends and technologies for enhanced outreach strategies.**Industry Engagement:**- Actively participate in seminars, workshops, and conferences to stay updated on digital marketing developments and best practices.**Comprehensive Reporting:**- Prepare detailed reports and presentations for senior management, outlining the performance and impact of digital marketing initiatives.**Regulatory Compliance:**- Ensure compliance with relevant regulations and guidelines, especially regarding financial offers and promotions.**Brand Image and Reputation Management:**- Uphold the bank's brand image and reputation through consistent messaging, content quality, and ethical digital marketing practices.

Developed and executed SEO strategies to enhance organic search rankings and drive targeted traffic to clients' websites. Utilized YouTube Analytics to analyze video performance, audience behavior, and engagement metrics, optimizing content for maximum reach and impact. Planned, created, and managed Google Ads campaigns, focusing on keyword research, ad creation, and bid optimization to achieve campaign objectives. Leveraged Marketing Analytics tools to assess campaign effectiveness, generate insights, and recommend actionable improvements. Collaborated with clients to understand their goals, target audience, and competitive landscape, tailoring digital marketing efforts to meet their unique needs.

Give priority to acquiring Savings Accounts for both Resident and Non-Resident clientsExercise control over customer attritionIncrease the size of the customer's walletOffer Third-Party products to customersSupervise Loans/Advances and Finance activitiesPerform thorough due diligence on assigned Loan/Advances and Finance proposalsEnsure adherence to KYC normsVerify customer detailsConduct field visitsArrange meetings with customersDeliver exceptional customer services

Maintain a Daily Sales ReportEnsure high-quality new acquisitions for Savings and Current Accounts, catering to both Resident and Non-Resident customersIncrease Savings Account penetration among customers with no existing liabilitiesMaximize the use of sales resources (BDR/COEX) to provide effective sales supportOffer Third-Party Products to customersFacilitate the sale of Asset ProductsDistribute comprehensive product detailsReach out to customers with significant value attritionExpand the size of the customer walletOversee the management of the classic portfolioAttain income targets and meet other performance benchmarks within the designated portfolioMeet benchmarks for Net Banking/Mobile Banking usage and BillPay utilizationDeliver exceptional Customer ServicesHandle Operations

Management of Outstation, Local, and CTS Clearing ProcessesAssure the delivery of high-quality customer serviceTimely resolution of all received complaints (self, branch, other units) within specified Time-framesEnsure appropriate communication with customers regarding closures and maintain corresponding recordsProactive management of complaints to prevent issuesEncourage the use of all direct banking channels and confirm customer utilizationFollow up on recent customers registered with the DBC channel, providing any necessary assistanceUphold adherence to KYC norms consistentlyMaintain compliance with 5-S norms for individual workstationsDaily submission of an e-schedule outlining completed third-party sales