Neely Conway Email & Phone Number

Des Moines, Iowa, Us

I am responsible for launching and measuring the impact of a full-funnel Account Based Marketing program including:SEO and SEM strategiesTargeted Display and Retargeting adsOutbound sales and marketing processSegmented and personalized sales sequenceFull funnel technology stack implementation: 6sense, HubSpot, Salesforce, LinkedIn Sales Navigator, Bizible

I build marketing and campaign strategies that are revenue-driven and scalable for the future, including:Go-to-market positioning, messaging and brandingStreamlined and integrated marketing technologies stackCross-departmental workflows and processes to support the entire organization and eliminate silosB2B demand generation strategies, including targeted account based marketingCross-channel growth strategies and lifecycle campaigns to increase brand awareness and customer engagement

New York, Ny , Us

Created digital demand generation and lifecycle campaign strategies to cultivate, grow and nurture the ASPCA’s B2B target audiences. Through these strategies, we increased our net new leads by 15% and improved engagement by 75%.Developed and implemented strategies to foster and expand key audience segments.Measured campaign KPIs to identify opportunities, mitigate issues, and inform ongoing strategy.Optimized and generated lead funnels to maximize participation and run A/B tests to guide and grow engagement campaigns.Oversaw marketing and project management technology platforms to maximize ongoing strategies and track critical data, including Drupal, HubSpot, Constant Contact, MailChimp, Google Analytics, Google Adwords, AirTable, Miro, and many more.Served as the primary lead throughout the organization on digital engagement strategies and best practices by sharing resources, developing trainings and best practices, and directly supporting cross-departmental engagement activities.

Atlanta, Georgia, Us

Created integrated digital marketing campaigns to increase brand awareness, fundraise and nurture our audience.Oversaw the paid advertising and list growth strategy, growing our database by 10% each month.Created strategies which increased our digital fundraising campaigns by 150% in under one year.Created and implemented content for our social media campaigns, which grew our followers by 75% in two years.Implemented and managed all marketing technology platforms, including Joomla, WordPress, Constant Contact, MailChimp, Google Analytics, Google Adwords, AirTable, Slack, and many more.Managed three robust websites, including content creation and implementation, SEO/SEM strategies, user experience, and reporting.Managed a Digital Marketing team of four employees at LifeLine Animal Project, the largest animal welfare nonprofit in Georgia.Other job duties include: Event management and promotion, manages our PPC strategy, manages internal and external communications

Alpharetta, Ga, Us

Created and deployed an entire sales enablement platform, including marketing content, product trainings, and competitive content for over 400 sales reps.Work with internal teams to manage the sales enablement platform while optimizing based on metrics, results, and feedback.Develop content, programs, and trainings that support the sales channel.Create email communications using MailChimp to increase engagement with our sales enablement programs.Analyze and develop monthly and quarterly reports to measure the effectiveness of marketing efforts while optimizing the sales process. Offer best practices and insights on the marketing to sales process based on key findings.

Atlanta, Us

Created the lead generation strategy for LeadLife Solutions, which increased the net new leads by 15%.Wrote and developed email content and landing pages, while analyzing and providing campaign metrics.Developed and launched the Go-to-Market Strategy for new and updated products.Oversaw the development and content strategy of the website, including Search Engine Marketing strategies.

Atlanta, Ga, Us

Managed and maintained various marketing rebate platforms for a large healthcare company, including Go-To-Market strategy, customer engagement and marketing operations.Managed a team of four to ensure project timelines and deliverables were met.Managed all client-facing communications.Worked directly with developers and vendors to ensure the clients’ needs were met.

Atlanta, Georgia, Us

I managed the social media and affiliate marketing platforms while assisting our Marketing Director with the facilitation of various marketing and advertising campaigns, including social media, SEO and digital campaigns. Created various creative elements to assist in the Marketing campaigns, including banner ads, website content, video content and blog entries. Managed all customer support inquires, including online chat support.

Washington, District Of Columbia, Us

I developed a non-profit volleyball organization, where I dealt heavily in Marketing, Advertising and Public Relations.

Tampa, Fl, Us

I oversaw the direction of the Marketing campaign.

Bachelors In Communications, Advertising And Public Relations

Education record