Neena A C Email & Phone Number

Toronto, Ontario, Canada

Cochin Area, India

Black Belt, 1st DAN JKS Japan

United Arab Emirates

- Developed SEO strategies, set expectations, and created actionable plans to achieve them. This involved analyzing market trends, keyword research, analytics research, onsite and offsite audits, identifying opportunities, and making informed decisions to drive growth.- Headed SEO for UAE govt entities, GA4 migration, eCommerce SEO migration, website revamp projects, Content strategy (including Wikipedia projects), Automated reports and Data Visualization. - Made sound decisions based on critical analysis of information and evaluating anticipated risks and benefits within the projects.- Managed resources, including budgeting, allocating funds, and overseeing the efficient use of financial and material resources. This also involved optimizing resource levels, assigning tasks, and ensuring the availability of necessary SEO tools and equipment.- Effective leadership to the SEO team, set performance expectations, provided regular feedback, conducted performance evaluations, and collaborated with other PPC, Web and QA teams to achieve cross-functional objectives and ensure smooth operations.- Planned, organized, and oversaw all SEO projects from initiation to completion. - Promoted a culture of continuous improvement by identifying areas for enhancement, implementing process improvements, and encouraging innovation within the team or department.- Aligned on industry trends, acquiring new skills, and continuously developing leadership abilities. Have conducted training programs and webinars to enhance their professional growth.

Kochi, Kerala, India

- Planned and executed digital marketing projects including SEO, email, and social media campaignsIdentified trends and insights, and optimized search performance based on the insights- Designed, built and maintained the LinkedIn presence- Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs)- Brainstormed new and creative campaigns for Employee branding- Collaborated with the team to create landing pages and optimized the user experience- Utilized the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints- Collaborated with agencies and other vendor partners

Cochin Area, India

- Translating clients’ goals and objectives into actionable and measurable digital marketing programs.- Led the technical team to determine project requirements and identify the correct course of action to enhance project success.- Recruiting, training and managing a team of digital marketing professionals.- Conducting business and competitive market research to identify opportunities and developing a Digital & SEO strategy for clients of various niches.- Planning multichannel campaigns across e-mail, web and social media.- Directing the team for identifying key areas for improvement in SEO and other areas of Digital Marketing.- Analytics tracking implementation, reporting, analysis, training & assisting strategists.- Creating a content strategy and providing support to web developers & designers for implementation.- Executing and managing SEO, Google AdWords campaigns and e-mail marketing programs.- Monitoring social media channels for trends and opportunities- Led and managed the digital marketing team to plan and implement project tasks, meeting timelines and exceeding expectations.

Kochi, Kerala, India

Infopark, Kakkanad

- Creating engaging SEO and social media strategies and execution plans that cultivated audiences, increased web presence, and enhanced brand awareness.- Monitoring the success of SEO, through analytics, KPIs, and dashboards.- Managing digital marketing brand campaigns including creative development, website refreshes and microsite development, newsletter marketing, and all agency deliverables.- Assisting the company’s business development team in developing proposals within the digital marketing segment.- Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.- Reporting of campaigns with in-depth analysis on the performance of keywords, ad copies, bounce rates, etc.

Cochin Area, India

Kochi

Toronto, Ontario, Canada

Master Of Business Administration - Mba, Marketing

Bachelor Of Technology (B.Tech.), Computer Science & Engineering