Neena Pai Email & Phone Number

Santa Monica, California, Us

Santa Monica, California, Us

Santa Monica, California, Us

Salt Lake City, Utah, Us

• Managed paid and organic performance across campaigns in Asia with KPIs in LTV and user growth• Specialized in optimizing Facebook, Instagram and Snapchat advertising at multimillion dollar scale• Led worldwide app store optimization with emphasis on AB testing in a cross-functional team environment• Tested micro-influencer networks, local ad networks and experimental ad formats on existing networks

New York City, New York, Us

• Managed $4mill+ in Facebook advertising spend for clients in online education, FinTech, and eCommerce• Optimized client media spend by using data-driven tactics and focusing on new user acquisition • Conducted thorough data analysis and creatively solved problems while operating in a dynamic environment• Developed client-facing skills by presenting data to C-level executives on a weekly basis

Houston, Tx, Us

• Performed market segmentation analysis and managed the CRM system in preparation for hiring a sales team• Gathered necessary data for forecast revenue using Excel in preparation for series B financing• Created industry reports on competitors and potential clients in the digital healthcare space

San Jose, Ca, Us

Adaptor Ligation:•Tested the success of exome capture using a brand-new type of adapter•Optimized the ligation of new adapters by testing the effects of temperature, volume, repair, enzyme selection, amount of DNA input, and DNA purification scheme on target yield.•Produced circularized libraries using the new adaptors•Confirmed success of adapters given low input of DNA typical of that expected for BGI’s NIFTY test (noninvasive prenatal testing using a sample of mother’s blood to screen for trisomy 21 in fetus among other aneuploidies)FFPE (Formalin-Fixed, Paraffin-Embedded tissues)•Purified DNA from control samples of human liver tissue and customer samples of human brain tissue preserved in paraffin, which were successfully used for library formation•Tested the effects of repair before and after shearingDNA Quantification•Constructed a standard curve to be used for accurate library quantification throughout the company

2013 Project: Identified transcription factor candidates of the AOX2 gene in C. albicans by developing a procedure to screen C. albicans deletion mutant collections using antimycin A. 2014-15 Project: Furthered the process of identifying active genes of zebrafish, D. rerio and yeast, C. albicans during the immune response using Gibson Plasmid Assembly, qPCR, epitope tagging, ribosome affinity purification etc.