Driving strategic initiatives at EconomicTimes.com, serving diverse user segments like MSMEs, retail investors, and financial markets professionals. With expertise in P&L management, I’ve fostered key partnerships, private and public bodies, regulators. I’ve also built strong relationships with industry bodies like FICCI and CII, helping MSMEs engage with government entities. I excel in multi-channel marketing, high-profile event leadership, and cross-functional collaboration. Passionate about shaping thought leadership, I’ve worked closely with top bureaucracy, CXOs, and decision-makers to drive impactful business outcomes.

I have successfully driven multi-channel marketing for PSU and B2B clients, maximizing revenue through a deep understanding of client needs and offering integrated solutions across digital, print, TV, and radio. I developed growth strategies, set KPIs, and provided insights to top management. With a focus on key account management, I built strong relationships with top organizations like IOCL, ONGC, Sterlite Power, and NTPC. I’ve mentored new hires, fostering a productive team culture, and conducted research to onboard new accounts. Recognized for my performance, I received awards for two consecutive years (FY18-19 and FY19-20).

I have delivered 360° branding solutions for leading fashion and beauty clients, creating and executing impactful campaigns across digital, print, and on-ground channels. I’ve successfully developed brand partnerships with renowned names such as Swarovski, Jabong.com, Koovs.com, Casio, Reebok, Veet, Lulu & Sky, Carrera, Oriflame, and Ritu Kumar, driving brand visibility and engagement.

I led business development for 14 annual directories, including Roads & Bridges, UMT, Smart Cities, and Solar. I successfully acquired new domestic and international accounts, such as Escorts, JCB, L&T, Apollo Tyres, Alstom, TATA Projects, Frauscher Sensors, Ashok Leyland, and Nippon Signal. My efforts were recognized with the top performer award in FY 2016

I spearheaded business development for the classifieds vertical, acquiring new clients and upselling offerings across sectors like education, retail, health, and travel. I launched targeted media campaigns aligned with client needs and budgets, while also organizing impactful offline events such as education fairs and food festivals to drive engagement and brand visibility.