SEO• Strategizing Search Engine Optimization (SEO) & Social Media Campaigns (SMO) and executing them on all available platforms• Website (on-page and off-page) optimization and back-linking• Expertise with keyword tracking tools and optimizing the campaign and corporate website• Ability to create Meta Tags and Call to Action• Strategize & execute campaigns to drive traffic & generate leadsSocial Media Marketing• Primarily responsible for developing & executing strategies to promote brands across Social Media Networks• Ideate, plan & promote brand online using social media campaign• Strategize and Execute Social Media Campaigns to drive Traffic, engagement and Brand Storytelling.• Manage social Media reach & engagement across platforms such as Facebook, Youtube, Twitter, Pinterest, LinkedIn etc• Paid promotions, conceptualize, execute the lead generation strategy through social channelGoogle Adwords• Strategizing and Structuring PPC campaigns by defining keywords & Ad texts• Benchmarking Conversion & Click Through Rate for key PPC (Google Adwords) accounts & monitoring them• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).• Experience in setting up and optimizing Google Adwords campaigns. Working knowledge of HTML and CSSEmail & Campaign Management• Decide the segment & target group of the campaign • Integrity, accountability & ownership of Organization database management• Platform proficiency for EDM campaign are- List Manager, Mail Chimp, Campaign Monitor, Mail Octopus and many moreMarketing Communication (Internal & External)• Corporate Communications- Internal and external branding activities (Press Release, Blogging, Updating the Website, Intranet, and Social Networking Sites)• Creating innovative market plans and customized concepts using different media

Marketing Communication:- • Maintain and increase the overall visibility of respective telecom product/solutions• Enhance the market presence of product through communication• Handle website, update marketing & product collaterals • Defining product messaging, positioning strategies, market research, competition tracking & analysis• Provide inputs and information for media releases • Handle online presence of product, advertisements, events related activities• Creating thought leadership for product and solution through proactively participating in carrying out activities such as Analyst interaction, media relationship and Award submissionsProduct Marketing• Developed Business Cases for Mobile Data Offloading Whitepaper with Gartner• Stratezing product marketing documentation for telecom products • Defining Sales Pitch of Telecom Products for E2E marketing at MWC PlatformEmail & Campaign Management• Providing inputs/information for campaigning to the manager for business development activities• End to end responsible for campaigning management to the target groups: • List Manager • Importing segmented databaseMarket Research• Conducted market research & analysis for the knowledge sharing & promotion of Telecom products • To assist the M.D. of organization in identifying the usage of retain telecom products in the hospitality organizations • Competitor Analysis to gaze the competitive advantage of the telecom productsSocial Media Expert• Conceptualized and introduced social media platform for organization branding• Used the Social Media Platform to promote organizations visibility & sales • Created the content for social media platform and boost that post to get maximum ROIEvent Management • Managed & Executed the organization exhibitor participation for MWC -2012• Managed & Executed the Sales Meet of the organization in 2012• End to end Co-ordination with different vendors to make hassle free events

Promote the organization brand by different brand awareness strategies Measure and analyze marketing activities against targetDemonstrated expertise in handling ATL / BTL activities and conducting environmental scanningEstablish strong and effective network for channel of sales by adopting after sales strategies Simultaneous management of multiple projects, by anticipating challenges and ensuring deadlinesInteract with customers through field visits to seek market feedback