Neesha Mathur Email & Phone Number

Basel, Baselstadt, Ch

Lead product management teams and leaders of leaders to delivering on product roadmaps and vision - aligning and guiding, providing coaching and support. Build based on customer journeys and delivering exceptional UX / UI at scale. Reimagine business processes and outcomes-delivery using AI. Own - CMS platform(s), - Design System, - Social/social listening (SalesForce Social Studio, Sprinklr) , and CXM Platforms and experiences, - Consent and Preference Management - Customer Identity Access Management - Cookie Consent Management, - Digital Optimization and Experimentation - Go-to-Market- Championing AI across my teams and my organization to work smarter and reach customers betteras well as Customer Relationship Management integrations across several teams - own products and operational systems.Lead highly-matrixed teams to delivering on user-focused outcomes, managing to changing behavior for increased impact and profitability. Lead learning and research agendas and deliver on user feedback and insights. Lead platform and technical consolidations via major migrations and rebuild projects to reduce technical footprint and increase efficiency, effectiveness, and simplicity to drive business value.Lead strategy and drive cross product-roadmap alignment. Transform towards product management mindset across legacy waterfall businesses. Delivered highly complex and critical digital transformation to simplify the organization and enable repeatable practices that enable growth and scale.

Basel, Baselstadt, Ch

Lead the roadmaps and vision for delivering new and enhancements to platform capabilities; managing, merging, and retiring legacy platforms, and developing operating models to support them. Own web platforms, Consent Identity and Preference management, as well as Customer Relationship Management integrations across several teams. Lead leaders of people and highly-matrixed teams to delivering on user-focused outcomes, managing to changing behavior to increased impact and profitability. Lead strategy and drive cross product-roadmap alignment. Transform towards agility and product management mindset across legacy waterfall businesses. Deliver on digital transformation.

Basel, Baselstadt, Ch

Leading CX and Experimentation teams (leader of leaders) to bring the best in customer centricity to reimagine medicine for Novartis. Act as Product Management Lead to deliver on MarTech stack and evolution using agile methodology that allows for repeatable and scalable build. Focused on delivering excess value for investment and delivering a vision and roadmap focused on user needs and experience.Stand up design thinking practice to bring the best of rapid, iterative test, learn, prototype model to roadmap development. Bring the best of product management practices to bring repeatable and scalable practices to result in excellence and operational effectiveness.

Basel, Baselstadt, Ch

Working within Novartis US Pharma Digital Marketing to lead marketing orchestration and build marketing experimentation capabilities to further their digital strategy. Leading across marketing analytics and insights, marketing technology, CRM and demand nurturing to support and develop Novartis' omnichannel engagement. Expanding across verticals and leveling up to bring best in class digital delivery and optimization to reimagine the future of health care.

New York, Ny, Us

I’ve just joined Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Washington, D.C., Us

My digital marketing and leadership journey brought this exciting opportunity to help shape the Digital Marketing program at The GW University School of Business. In my advisor role, I'll be presenting to student cohorts, advising on the program, and helping bring the best of digital marketing in action to academia.

Newark, New Jersey, Us

I lead people and coach product, marketing, and strategy teams on how consumers (B2C), clients (B2B), and customers (B2B2C) think, make decisions, and most importantly, ACT. I build product development strategy and roadmaps, develop learning agendas and hypotheses for building business cases that drive outcomes, get deeply embedded in customer journeys and behavior maps, and build, run, and analyze in-market experiments that help teams understand actual behavior (not stated or derived) so we get to outcomes much quicker and most importantly, build the most valuable products, marketing, and brands for our audiences and our company. Most recently, I have been helping Prudential think about and imagine their financial wellness strategy and path forward using a behavioral lens. What we know is that behavior is the most important indicator of success and so I am squarely focused on outcomes that deliver value for our customers while meeting our obligation to be sound financial stewards for our shareholders.Outcomes achieved:- Delivered 8% retention on run-off in Annuity business- Increased return to work in Group Insurance by average of 2 weeks in pilot phase (scaled results due end of 2020), resulting in over $34mm in lost productivity and claims savings- Increased contributions to 401K accounts by average of 7% in Retirement business (pilot phase - scaled results due end of 2020)

Newark, New Jersey, Us

Leading in a scaled agile environment, owning the roadmap and vision for delivery of digital product capabilities and solutions including:- Prudential's digital life insurance product, built the first eCommerce platform- Partner-supported innovation with well-known and highly recognized brands

Newark, New Jersey, Us

Embedded in Lean startup principles, focused on driving organization and industry-level change.

Newark, New Jersey, Us

-Lead campaign strategy, tactical implementation, lead generation, and demand generation efforts across Individual and Institutional businesses. -Build framework and act as SME for campaign strategy and implementation capability at Prudential-Manage channel marketing efforts for the largest account accounting for over $100M in premium

Newark, New Jersey, Us

-Manage campaign strategy, lead generation, demand generation efforts. -Channel marketing account management of 7 accounts for over $86M in revenue.

Hartford, Connecticut, Us

Geneva 27, Ge, Ch

- Develop and present research on neuroscience and risk communication, particularly on how one's emotional state can affect how one perceives a message.- Participate in daily Global Outbreak Meetings

Consulting for the Regenstrief Institute, under contract with USAID and PEPFAR-Create communication plan based on stakeholder input for an open source network of practitioners working on developing a Health Information Exchange for Sub-Saharan Africa-Provide branding expertise

Bloomington, Indiana, Us

Indianapolis, In, Us

-Provided research support using quantitative and qualitative research methods including SPSS, focus groups, interviews--both formal and informal, participant observation, and crystallization methodology. -Provided literature review on practices of mothering and attachment bonding

Carmel, Indiana, Us

-Developed and managed products from idea to implementation. -Managed marketing and branding for specified disease, specified injury, life insurance, annuities, and senior health products.

Behavioral Economics Immersion, Business/Managerial Economics

Master Of Arts (M.A.), Applied Communication