Thank you for viewing my profile. I've been with Smart Advantage for 15 years, helping hundreds of organizations uncover and communicate their Competitive Advantages.PresentationsI have delivered hundreds of Competitive Advantage workshops nationally and internationally, including full and half-day workshops at client facilities or, more recently, via remote presentations. I have delivered over 30 times to Vistage groups of CEOs.Market ResearchConducting double-blind market research for our clients is a key component of the Smart Advantage process. I design the survey instruments for our clients, whose primary purpose is to learn what most drives buying behaviors.Our surveys can be conducted by telephone or online. They are designed to provided quantitative results which allows for comparisons among different buying groups. Some comparison examples include big company buyers vs. small company buyers, decisions makers vs. influencers, customers vs. prospects, men vs. women, and dozens of other considerations depending on what is important to our clients.Data AnalyticsCompleting market research is only the beginning. Upon completion, I analyze the raw data in search of gaining clarity of buying priorities. This can include analyzing many facets of the results depending on the client, including distinguishing by buyer persona, title of buyer (e.g., purchasing vs. engineering), markets (e.g., OEM vs. vendor), and many others. Smart Advantage data analytics are used to focus our clients internal and external efforts to become better aligned to their customers. These analyses of client data are used to support validated competitive advantage marketing and sales messaging.Operational ImprovementsOur work helps to drive organizational priorities. For example, if you learn that on time delivery is the primary driver of buying decisions, then it is critical to become excellent at delivering on time. We help organizations establish measures to track and evaluate their performance. Some organizations may have measures in place, but do very little with them. We help clients build value propositions that are relevant, measured, and relative to alternative choices.MessagingOnce an organization has internal metrics that convey relevance and top performance, we then revise sales and marketing messaging to "prove" how good a client company performance is relative to what buyers value.I am intimately involved in each of these functions.#dataanalytics#marketresearch#valueproposition#competitiveadvantage#salesandmarketingcontent