In my role as Head of E-commerce Business Expansion at Peepul Tree, I lead the strategic growth of our marketplace presence, focusing on enhancing brand visibility and driving sales through various online platforms. My responsibilities include:Developing and executing comprehensive e-commerce strategies to expand our marketplace footprint.Analyzing market trends and consumer behavior to identify new opportunities for growth.Collaborating with cross-functional teams to optimize product listings, pricing strategies, and promotional campaigns.Establishing and nurturing relationships with key marketplace partners to enhance brand presence.Monitoring performance metrics and leveraging data analytics to inform decision-making and improve overall marketplace performance.Maintaining P&L accountability for respective platforms, ensuring profitability and efficient cost management.Implementing a robust product assortment strategy to align offerings with customer preferences and market demand.Leading a team to ensure alignment with company goals and drive continuous improvement in e-commerce operations.Through innovative strategies and a data-driven approach, I am committed to positioning Peepul Tree as a leader in the e-commerce space.

Working on business expansion and growth in Global markets. From lead conversation to setting P&L, Value chain analysis, pricing strategies, benchmarking, assortment planning, handling distributor, regularly connecting with distributors to understand the progress and their growth with brand.

E-commerce | NIFT | Marketing | Operations | Platform handling | Beauty & Grooming | Skin & Hair care

Product Expertise: Demonstrated a profound understanding of men's wear within the WROGN & SINGLE brands during a four-month tenure.Category Management: Effectively handled the men's wear category, identifying and planning diverse products and accessories tailored for the target audience.Content Creation: Played a key role in developing website content, conducting thorough analyses to ensure alignment with brand identity and resonate with the intended audience.Strategic Tile Overhaul: Implemented strategic changes to product assortment titles, resulting in enhanced platform search visibility. This optimization significantly improved the overall discoverability of products, contributing to a more effective online presence.

Completed an internship in Visual Merchandising at PMC Jack & Jones.Attained a comprehensive understanding of a premium Men's wear brand during the internship.Gained firsthand experience in Retail Operations, observing and participating in day-to-day activities.Analyzed Consumer Behavior, specifically focusing on preferences and behaviors related to in-store experiences before making purchases.Acquired practical knowledge in creating visually appealing displays and managing retail operations.

Business development- Brand marketing and positioning

Brand Awareness | Brand management | Brand Marketing• Built brand awareness and generated leads while managing internal and external marketing campaigns.• Planned marketing initiatives and leveraged referral network to promote business development.• Developed company promotional strategies, and product commercialization.