Neha Lobo Email & Phone Number

Bengaluru, Ka, In

India

New Delhi, Delhi, India

In my current job, I am responsible for overall Brand & performance marketing, which includes, Digital (paid, organic) Event Marketing, Brand acceleration, social & data driven marketing. Lead a team of campaign mangers, digital strategists, social, Data & Analytics and responsible for the success of digital sellers aligned to marketing efforts.

Bengaluru Area, India

Was responsible to set up and run a Digital Demand Center in Bangalore. Team comprised of Campaign Managers, Paid Media experts, Content strategists, Product experts, Inside sales, Data & Analytics & Operations. Mission was to create compelling digital campaigns with impressive client journey and create demand for select IBM products for Asia Pacific region (India, ANZ, Singapore, Malaysia & Korea) and operate an efficient and high performing, revenue based Model.

Bangalore Urban, Karnataka, India

In close partnership with Product leader in APAC, translated GTM & execution strategies to markets, was the focal with global teams for cloud marketing performance (Campaigns, Digital Sales Reps) across ASEAN, ISA, ANZ & Korea. Was responsible for the success of Cloud marketers in the market.

Bangalore Urban, Karnataka, India

As a product Marketing Leader, worked closely with Business Unit or Brand Sales Leaders, co-created GTM Strategy and marketing execution priorities. Delivered on client success , discoverability and content marketing with a team of product specialists and campaign managers.

In this role of demand programs at IBM Software Group. Responsibility was to create demand through digital (paid & organic), events & social for IBM's Software products. A model that delivers ROI of marketing $$ and sustain validated pipeline for Tele sellers, face to face and Business Partners.

I was the Marketing Manager for General Business & Sectors @IBM Software Group, I was responsible for strategy, identifying new market segments and positioning of IBM software solutions in the market.

Bangalore Urban, Karnataka, India

Carved out a model that can deliver business revenue from selling software products via telephone in close partnership with business partner reps. Lead the team that delivered high performance and growth every year.

Bangalore Urban, Karnataka, India

In this job, I was responsible for selling IBM software products in North & East region of the country. Delivering on quarterly revenue targets and client success was important.

- Marketing and Sales of JIST software products to all automobile manufacturers in India - Handling all large manufacturers in India and building a relationship with them so as to ensure interest in JIST products and ensure revenue generation. - Corporate Presentations and product demos to middle management and Sr. Management executive of various corporate - Evaluating specific needs of the client and finalizing proposals based on the client’s requirements. - Negotiations and closures with the sr. management executives of the manufacturing companies. - Project planning and implementation co-ordination with the client and internal JIST team of techies and Business Analysts - Explored new markets / countries such as Srilanka, Nepal and created large prospects - Traveled to Singapore, Malaysia and Philippines for corporate presentations to clients and business negotiations - Liaison with business partners such as IBM, Oracle and other software companies on various business propositions and partnership programs

- Identifying new prospects (corporate chains & one offs) - Understanding the business process of the prospect and assessing the scope of automation among the one offs and positioning Vedha software products accordingly - Presentations and demonstrations of software products - Road shows with business partners like IBM - Closing and bringing in new retail chains on board - Initiate and co-ordinate the implementation process of the software products at client premises and ensure timely completion of these projects - Pre-empting the various bottle necks for smooth implementation process - Building relationship to ensure new and repeat business

Tasted the life of an entrepreneur. Started a dealership of mobile services as it was launched in country this period of time

- Marketing space and time to all corporate in Bangalore - Relationship building exercise with product managers and media personnel of the ad agencies and client companies like (Titan, Britannia, HLL, Madura Garments etc) - Worked out innovative promotions with clients on events such as `McDowell sponsorship’ of cricket news column, `island ad’ of titan slim watches - Render Customer service on a daily basis to clients space and time booking requirements - Retaining corporate accounts and generating recurring business - Interacting with the key personnel at ad agencies to ensure brand recall and PR

Sr. Management Program

The Senior Management Programme (SMP) is curated for senior industry professionals aimed to build strategic management mindset.

Masters, Commerce