Neha Mirchandani Email & Phone Number

Central Denmark Region, Denmark

Aarhus, Middle Jutland, Denmark

Aarhus, Middle Jutland, Denmark

Plug-and-play SaaS CMO looking to guide startups and scale-ups to commercial success.

Aarhus, Middle Jutland, Denmark

Aarhus, Middle Jutland, Denmark

Leading the marketing team and operations at one of Denmark’s most exciting SaaS scale-ups! Come work with us!

Aarhus, Denmark

Responsible for Clearhaus' marketing strategy and team.

Aarhus, Denmark

• Responsible for global marketing strategy and planning• Ensuring a successful go-to-market plan – for all new products • Feeding the sales funnel with new leads – through search, social, speakerships/events and content marketing• Nurturing leads with marketing automation and weekly email newsletters• Running advertising campaigns on search & social• Planning the content marketing strategy & managing execution• Identifying market opportunities & conceptualizing new products • Constantly improving on-boarding and the customer experience • Speaking at conferences, private seminars, webinars and holding workshops with potential clients.

Aarhus, Denmark

Ensuring that the Dot platform and apps empower our clients to create best-in-class Interactive Content experiences that boost conversion rates, generate leads and deliver deeper audience insights.Steering the creative direction of Dot's marketing activities and crafting valuable and insightful content to educate audiences about Interactive Content Marketing.

Aarhus, Denmark

Role: Planning, managing and executing global marketing, communications and sales activities• Management of annual and quarterly activities and ownership of department budgets • Ensuring consistently high ‘attention’ to ‘action’ conversion rates for all marketing activities and constantly widening the sales funnel • Content creation: translating complex product concepts and USPs into digestible communication for corporate website, newsletters, white papers, infographics, press releases and articles• Content promotion on various owned, earned and paid media• Managing and maintaining corporate brand identity, social media activities and events as well as press and media relations• Ensuring high online conversion through constant measurement and optimization of marketing metrics• Highlighting gaps in product offerings through in-depth customer understanding and competitive intelligenceKey achievements: • Building the company’s marketing function and establishing marketing processes and activities • Increasing average monthly website hits by 50% through improved online marketing strategies and increasing online conversion by 550% YoY• Project management and creative direction of MAKE’s strategic rebranding - which won a distinction in the prestigious REBRAND 100 awards http://bit.ly/OQ2PCS

Role: To study various global distributor markets and identify high potential targets based on extensive market research and analyses.Responsibilities:• To construct project goals and framework based on detailed discussions with key personnel from the company’s finance, sales and marketing departments• To identify key criteria in evaluating the potential of individual markets• To conduct a distributor survey of key markets across Eastern and Central Europe, South America and the Middle East • To analyse data collected from internal, external and publicly available sources• To manage project execution and progress while liaising with counterparts from various global offices, subsidiaries and distributorships• To analyse project results and recommend appropriate market specific strategies.

Singapore

Global Master in Business Administration program from the SP Jain center of management - Singapore and Dubai. Specialization: Product Marketing Management.

Business Development - Responsibilities:• Studied the Heavy engineering and Shipping Industries in various Western European countries, identified high potential prospects and generated business leads • Organized sales meetings with several OEMs, delivered sales pitches to prospects & liaised with top management on the revenue & volume potential of new clients• Prepared structured quotes, proposals, tenders and supplier evaluation forms• Reported directly to the Managing Director – Sweden, and formulated business development strategies for the Scandinavian market • Trained new recruits on the business development process, basic technical capabilities, market trends, and nuances of working with the Scandinavian engineering industry.Marketing Communication - Responsibilities:• Ensured smooth momentum on the promotional front by sustaining all-round marketing programmes in coordination with advertising, PR and website maintenance firms• Conceptualized and created textual and graphic matter for the company website• Designed all marketing collateral such as advertisements, banners, posters and flyers• Managed content for quarterly external newsletter and corporate presentations• Identified relevant trade fairs, ensured participation and managed related activities.Achievements• Developed the Danish market from scratch and played an instrumental role in establishing the Danish operations by supporting and inducting the new Country Manager• Planned & managed a publicity campaign in Gothenburg, Sweden (by building PR & organizing a press conference) to announce the Company’s acquisitions.

Role: To build sales and streamline marketing activities for the company’s Scandinavian operations, while managing the execution of tasks between onsite and offshore offices. Responsibilities:-Studied the industrial engineering sector in Denmark and identified high potential prospects -Organized sales meetings with several OEMs, delivered sales pitches to prospects & liaised with top management on the revenue & volume potential of new clients (Swedish and Danish clients)-Prepared structured quotes, proposals, tenders and supplier evaluation forms-Reported directly to the Managing Director – Sweden, and formulated business development strategies for the Scandinavian market -Developed local press and media relations-Managed content for quarterly external newsletter and corporate presentations-Identified relevant trade fairs, ensured participation and managed related activities

Master Of Business Administration (Mba), Marketing

M.B.A., Marketing