• As Social Media Marketing and Strategy Contractor, I specialize in the production, ideation, and execution of social media content (including UGC), marketing, and strategy across all major social platforms. This includes creating content calendars, project management, content creation, copywriting, community management, influencer marketing as applicable, and providing robust reporting and analytics with insights and actionable recommendations on multiple projects and accounts in the sports, television, and live events industries.• Accounts include FanDuel TV’s Up and Adams, CBS’s “The Talk”, Kilburn Live’s The World of Barbie, The Dr. Seuss Experience, and Nightgarden.

In addition to previous manager-level responsibilities:• Oversaw and led the ideation, prioritization, production, distribution and strategic direction of all social media and key content initiatives across Television Academy platforms and the Emmy Awards.• Collaborated with internal departments to shape the messaging and storytelling priorities of every department and their audiences.• Produced resources, written material and project management systems for best practices and planning for marketing, partners, FYC (For Your Consideration) program and digital communications.• Oversaw, managed and trained team of full-time and temporary employees and interns (up to 12-14 individuals) year-round as well as during Emmys shows.• Oversaw and staffed all applicable Emmys and Emmy Nominee Red Carpet, backstage and press marketing and social media presence.• Conducted live, written and pre-recorded interviews with celebrity talent.• Provided strategic guidance, plans and feedback for organizational and member-wide DEI planning and initiatives.• Prepared quarterly and annual budgets monitoring against performance metrics and resource allocation.Accomplishments:• Increased TVA’s overall social growth by 387% and organic engagement by 621% between 2018-2022.• Collaborated with TikTok, TikTok Influencers and NBC to conduct a 5-hour all-access live show during the 2022 Emmys.• Real-time social media efforts during 2021 Creative Arts Emmys shows produced media hits in publications such as Variety.• Boasted an overall increase in Reach by 37% and Engagement by 86% on TVA social from 2020 to 2021 despite COVID restrictions.

• Strategized and oversaw the execution of social media marketing on all Television Academy platforms with focus on DEI, as well as email marketing/communications to membership of 20K+ during Emmys season and throughout the year.• Measured content and platform performance utilizing data, analytics and social listening to define strategy and planning.• Oversaw, managed and trained full-time and temporary employees and interns year-round and during Emmys shows.• Served as project manager for the FYC (For Your Consideration) program to oversee 200+ in-person and virtual event bookings and invites.• Built relationships with key partners including social platforms, streaming entities, networks and studios.Accomplishments:• Founding member of ERG (Employee Resource Group) to facilitate DEI in the workplace and through external initiatives and provide mentorship, mental health support and resources.• Pivoted 2020 social media strategy and content capture due to COVID restrictions and virtual nature of Emmys season boasting an overall increase in Reach by 40% and Engagement by 88% from 2019.• Produced video series "Checking In With" where celebrities engaged in Q&A and offered support in navigating life in the pandemic. This resulted in 700K+ views with talent such as Ricky Gervais and cast of Insecure outreaching directly to participate.• Created online editorial series "In My Opinion", offering space for underrepresented voices in television to discuss their experience(s) as well as encourage action steps for a more diverse industry.• Conducted interviews with actors Kelly Marie Tran, Maitreyi Ramakrishnan and Hamza Haq for online editorial publication.

• Managed and led the Television Academy and Television Academy Foundation social programs including social strategy development, campaign execution, community management, copywriting, content creation and analytics and reporting.• Established and maintained a cohesive brand voice and balance of content across social media platforms. • Drove social strategy, content capture and execution for the Creative Arts and Emmy telecast, leading into and on show days including Corporate Partnership initiatives. • Supervised temps and interns throughout the season in-office and at Academy and Emmy-related events as well as staffed and led social teams of 8-10 individuals for day of show staffing.• Coordinated and executed content capture and strategy with platform partners (Instagram, Facebook, Twitter) and network partners leading into and on show days.• Staffed, created and published content onsite at various Academy events, awards, and FYCs.• Established and maintained relationships with network and talent publicists, agents and managers to strengthen the overall relationship with talent and the Academy as well as ensure content capture participation.Accomplishments:• Produced original talent-driven “How You See TV” social video campaign in 2019, capturing 1.5MM Reach and 285K+ Views.• Overhauled year-long social media strategy, increasing overall Reach by 318.4% and Engagement by 361.4% from 2018.• Implemented a modern approach to live-streaming nominations across all active social platforms as well as publishing all nominees in real-time ensuring maximized engagement (+119% Reach, +475% Engagement).• In 2018, facilitated increased overall Reach by 129% and Engagement by 400% from 2017.

• Provided digital and social media marketing services, and developed tactics aligned with client KPIs within the music, entertainment, gaming, influencer, and tech industries.• Clients included: Activision, ID10T Festival with Chris Hardwick, Synergy Global Entertainment, and AmbassadHER Influencers.

• Managed and led multiple facets of Nintendo’s social programs including social strategy development, campaign execution, community management, copywriting, content creation and analytics and reporting around game titles, console and handheld systems, live events and conventions (E3, PAX).• Simultaneously oversaw and led social media efforts for five to nine campaigns at any given time.• Regularly counseled Nintendo executive leadership on digital and social media strategies around short and long-term and event-driven programs.• Measured content and platform performance utilizing data, analytics and social listening to develop strategic digital initiatives that engaged multiple audiences (core fans, kids and parents), drove purchase, and brand affinity. • Led Nintendo-specific event marketing campaigns and digital strategies to drive awareness and attendance including producing impactful content in-person at industry and lifestyle conventions.• Presented and pitched creative briefs and social marketing campaigns both internally and with Nintendo executive leadership regularly.• Conceptualized and pitched the “Play Nintendo Show,” an original series that increased subscribers by 87% in six months on the Play Nintendo YouTube channel.• Hired, supervised and mentored junior staff.

• Managed, led and executed all social media programs for SGE touring festivals and events including social and creative strategy, development, content creation, community management, contests and promotions, customer service and paid digital media.• Spearheaded creative digital marketing initiatives and promotions with event partner teams, agencies, and celebrity talent.• Pitched to applicable editorial sites and blogs for coverage.• Conducted live and pre-recorded interviews with talent.• Served as lead social content creator on select tours producing original and backstage content.• Pitched and developed the Oddball Comedy & Curiosity touring comedy festival.• Hired, supervised and trained junior team members. • Increased social growth of Zippo Artist Custom Series by 228% via partnership with Zippo.

• Managed and led multiple facets of Vagrant including social and creative strategy development, content creation, content calendar, sponsorships, community management, campaign execution, paid digital advertising, and digital publicity for album releases, artist tours, and other applicable initiatives for artist roster.• Spearheaded creative marketing initiatives and promotions with label talent. • Produced band newsletters, music supervisor emails, and radio station emails. • Hired and supervised junior staff.

• Managed and led social and digital content strategy, content calendars, content execution, content creation, copywriting, community management, paid digital advertising, street teams and online publicity for artist roster.• Coordinated brand partnerships with company roster.• Produced newsletters, music supervisor emails and radio station emails. • Hired, supervised and mentored junior staff.

• Managed and led social and digital strategy, campaign execution, content creation, copywriting, community management, paid digital advertising, contests, street teams, and online publicity for album releases, artist tours, and other applicable initiatives.• Hired, supervised, and mentored junior staff.

Responsibilities included creating and uploading usable graphics and photos of merchandise for storefront of website

• Responsibilities included managing staff of 8+ people,• Creating Marketing Plans and coordinating marketing efforts, promotions, advertising, and incentive programs around employees and products of sale• Handling customer service and problem solving with the public