Neil Eichenberger Email & Phone Number

Kawasaki, Jp

Tokyo, Japan

Leadership and Management:Team Leadership: Spearheading initiatives within the technical team, mentoring junior TAMs, and ensuring that best practices are adhered to across all client engagements.Project Management: Overseeing complex projects from inception to completion, coordinating cross-functional teams to deliver seamless campaign integrations, and driving continuous improvement processes.Stakeholder Collaboration: Serving as the primary point of contact for high-profile clients, managing escalations, and ensuring all technical aspects align with strategic goals.Client-Centric Engagement:Key Account Management: Leading the technical strategy for multiple key clients, including some of the company's most important accounts, ensuring they receive personalized and proactive support tailored to their specific needs.Strategic Consultation: Providing expert guidance on leveraging RTB House’s advanced advertising technology, helping clients maximize the impact of their campaigns through tailored solutions.Technical Leadership: Acting as the main technical advisor to clients, offering deep insights into campaign performance, product feed optimization, and the deployment of advanced tracking solutions.Technology and Innovation:Advanced Problem Solving: Utilizing a deep understanding of technology to solve complex issues, including detailed analysis of campaign discrepancies, tag management, and the implementation of custom JavaScript solutions.Innovation and R&D: Contributing to the ongoing development of RTB House’s technology by providing feedback and suggestions based on real-world client experiences, keeping us at the forefront of the programmatic advertising industry.Continuous Improvement: Driving the adoption of new tools and methodologies to enhance campaign performance, from cutting-edge analytics platforms to innovative optimization techniques.

Japan

As a Technical Account Manager (TAM) at RTB House, a premier provider of programmatic advertising solutions powered by deep learning algorithms, I serve as the primary technical liaison between our clients and our cutting-edge technology. My role encompasses a range of responsibilities aimed at ensuring seamless campaign performance and optimal client satisfaction:Campaign Performance Enhancement:- Investigating and diagnosing complex campaign performance issues, including discrepancies, frequency analysis, publisher and host performance, tag drop-offs, and other critical campaign aspects.- Leveraging JavaScript coding expertise to develop custom solutions that rectify errors, enhance tag performance, and streamline product feed implementations.- Monitoring campaign pacing and delivery to guarantee alignment with budgetary and client objectives, proactively identifying opportunities for optimization.Client Collaboration and Support:- Collaborating closely with clients to ensure the seamless integration of RTB House tracking codes across their websites, promptly addressing any technical issues that arise.- Providing personalized support and expertise, enabling clients to harness the full potential of our programmatic advertising solutions.Data Analysis and Optimization:- Utilizing a daily arsenal of tools, including Google Analytics, Google Tag Manager, and RTB House's proprietary platforms, to meticulously track and analyze campaign performance.- Employing data-driven insights to troubleshoot issues, fine-tune strategies, and optimize campaigns for exceptional results.Continuous Learning and Innovation:- Staying at the forefront of industry trends and emerging technologies to provide clients with forward-thinking solutions and recommendations.- Actively contributing to RTB House's ongoing innovation and growth by sharing insights and feedback from client interactions.

Japan

At Appen Global, a pioneering provider of remote, project-based opportunities, I had the privilege of contributing to a diverse range of short and long-term projects, leveraging my analytical skills and dedication to excellence. My role encompassed a variety of tasks that allowed me to develop valuable skills and make a positive impact:Project Diversity:- Engaged in over five projects, each with unique challenges and objectives, showcasing my adaptability and versatility in handling diverse assignments.Ads Evaluation and Relevance:- Involved in an ongoing project focused on evaluating 30 ads daily on a leading social media platform, rating them based on relevance and user opinion. This work contributes to improving the quality and effectiveness of online advertising.Enhancing Japanese Online Stores:- Played a pivotal role in assessing and enhancing the purchasing flow of online stores in Japan. The evaluation process encompasses the entire customer journey, starting from social media ads and extending to website functionality, customer service quality, delivery efficiency, packaging, and product quality.- Recognized the importance of this project in supporting new online businesses during challenging times, aiming to elevate the overall customer experience and competitiveness of Japanese online stores.

Machida, Japan

As an Ecommerce Manager, I spearheaded comprehensive e-commerce initiatives, leveraging my technical expertise and marketing acumen to drive online success for clients. My responsibilities encompassed a diverse range of tasks, and I actively expanded my skill set during this dynamic role:Ecommerce Store Creation and Enhancement:- Crafted end-to-end e-commerce stores using platforms such as WordPress/WooCommerce, Shopware, and Shopify, delivering tailored solutions that met client specifications.- Conducted thorough competitor analysis, enabling clients to gain a competitive edge by refining their products and online presence.Strategic Marketing and Landing Pages:- Collaborated closely with clients to consult on marketing strategies and devised specialized landing pages to promote specific campaigns and promotions effectively.Customization and Client Support:- Adapted and improved existing e-commerce platforms in alignment with client preferences, utilizing custom themes, codes, and add-ons to enhance user experiences.- Acted as the primary point of contact for clients, facilitating open communication and addressing their needs promptly.Amazon Seller Central Optimization:- Optimized Amazon Seller Central listings by enhancing product descriptions, adjusting pricing strategies, and optimizing product images, contributing to increased sales and visibility.Product and Category Management:- Undertook comprehensive product and category management responsibilities, streamlining product offerings, and enhancing categorization for a more user-friendly shopping experience.

Tokyo, Japan

During my tenure at SPeak, a dynamic and innovative startup based in Japan, I had the exciting opportunity to contribute to various facets of the company's growth. Here are some key highlights of my role:Instagram Growth:- Supported the launch and management of our Instagram account, achieving remarkable success by amassing over 500 followers within a mere three months.- Cultivated a vibrant online community and engaged with our audience through strategic content curation and storytelling.Content Creation:- Conducted insightful interviews with three outstanding foreigners in Japan, showcasing their unique experiences and perspectives.- Authored four informative articles centered around job-hunting, providing valuable guidance and insights to our audience.- Reported on the Tokyo Game Show 2019, including the production of a captivating 20-minute video, involving editing and post-production work to deliver engaging content.Video Localization and Production:- Demonstrated proficiency in video localization by translating and adding subtitles to over four videos, enhancing accessibility and expanding our reach.- Led video production initiatives, including planning, storyboarding, and shooting two videos featuring Japanese individuals discussing job-hunting.

Basel Area, Switzerland

In my role as an Ecommerce Manager Assistant within the Beauty & Leisure industry, I contributed significantly to the operational excellence and success of our online store. My responsibilities spanned diverse areas, highlighting my ability to multitask and drive results:Sales Analysis and Inventory Management:- Generated comprehensive daily, weekly, and monthly sales reports utilizing Excel and Word, providing crucial insights into performance trends.- Employed data-driven analysis to forecast future sales, facilitating accurate stock ordering to ensure optimal inventory levels for the online store.Seasonal Event Planning and Product Photography:- Orchestrated and executed seasonal events for the online store, a task that entailed meticulous planning, coordination, and execution.- Photographed and showcased over 100 event-limited products, adding an artistic and visually appealing dimension to our marketing efforts.Product Giveaways Management:- Successfully managed and executed more than five product giveaways, leveraging these promotions to engage our audience and expand brand reach.- Coordinated the logistics of each giveaway, from selection to delivery, ensuring a seamless and positive customer experience.Customer Support and Resolution:- Assumed a central role in addressing customer concerns and inquiries, skillfully managing and resolving hundreds of customer complaints.- Exhibited a strong commitment to customer satisfaction, turning challenges into opportunities for improvement.

Basel Area, Switzerland

My three-year commercial apprenticeship at Coop was a transformative journey that provided me with a diverse skill set and a deep understanding of various facets of business operations. Throughout this apprenticeship, I had the privilege of rotating through multiple departments, each offering unique challenges and learning opportunities.Bakery Department (First year):- In my first year, I honed my skills within the bread and bakery department, contributing to the production, quality control, and customer service aspects of the operation.- Developed a strong foundation in time management, teamwork, and attention to detail, ensuring the delivery of fresh and high-quality products to customers.Convenience Food Department (6 months):- Transitioning to the convenience food department, I gained insights into product development, inventory management, and quality assurance.- Collaborated with cross-functional teams to streamline processes and improve the efficiency of the department.Finance Department (6 months):- My role in the finance department introduced me to the intricacies of financial management, including budgeting, financial analysis, and accounting procedures.- Played a key role in data analysis, financial reporting, and supporting the team in making informed financial decisions.FruitDepartment (Final Year):- In my final year, I managed the complex task of planning sales, ordering stock for a diverse range of over 1,000 products, and ensuring optimal inventory levels.- Conducted extensive product tastings and competitive analysis, providing valuable feedback to production teams.- Cultivated strong communication skills by importing fruits from more than 5 countries, facilitating international trade relationships while communicating fluently in French, English, and German through phone and email.- Gained confidence in presenting sales reports to the team using PowerPoint, effectively communicating key insights and recommendations.

高度専門士 (Advanced Diploma), Game And Interactive Media Design, 高度専門士 (Advanced Diploma)

Studying Game Planning at HAL Tokyo in Shinjuku was transformative. Amidst a Japanese-speaking environment, I pursued my passion.

Japanese Language & Culture, Jlpt N1

My journey in Japan began with a dedicated pursuit of the Japanese language. I embarked on a transformative linguistic adventure, laying.

Businessman Efz, Business Administration And Management, General, 5.2 / 6

My educational journey began at Handelsschule KV Basel, where I delved into comprehensive business studies encompassing planning.