Mathieu Farinet Email & Phone Number

Paris, Île-De-France, France

Leading teams in France : Sales, Account Management, Tech, HR, Marketing, Inventory, Administration. Responsible for running the business and further building up the market position.RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.The RTB House team comprises 1000+ specialists in over 30 locations around the globe EMEA, APAC, and Americas regions.After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads.

Paris, Île-De-France, France

Design Google advertising sales strategy, build client incentive programs & lead deal negotiations Manage the commercialization team & cross functionally the vertical sales teams Restructured the department : objectives, R&R, processes, hiring, competitive selling

Paris Area, France

Design plan and lead execution to achieve ambitious sales targetsGrow relationships and partnerships with c-level (CEO, CMO, CDO)Lead a team of account managers and cross functional expertsOpen new collaboration areas : Cloud, GPay, GMP, GMaps

Grow Google sales on a portfolio of Finance companies (Banking, Credit, Pure players)

Lead strategic projects for General Managers and manage a team of consultants to deliverof which : Strategic plans, PMOs, M&A strategy, Omnichannel plans, Due diligences...in several verticals including : Retail, Media, Payment, Hospitality, Insurance...

Lead a stream, Manage analystsof which : Sales strategy & offer restructuring in Media, Transformation & Organization in Hospitality, Strategy in fashion e-commerce, Due diligences

Greater New York City Area

Assess M&A opportunities Identify content partnerships

Paris Area, France

Develop corporate partnershipsAssess business development opportunities

Paris Area, France

Design partnerships with web companies & telcos Assess business development opportunities

Programme Grande Ecole, Strategy, Finance

Activities and Societies: Media & Digital Chair

Negotiation Fundamentals

Artificial Intelligence : Implications For Business Strategy Program, Mit Sloan & Mit Csail

Classes Preparatoires

Education record