Neil Elton Ba (Hons) Email & Phone Number

London, England, United Kingdom

• Work Avenue Generating EmploymentA 23 person social enterprise providing advice and guidance to entrepreneurs to enable them to fulfil their visions and goals utilising digital skills of Graphic Design, Web Design.
• Provided SEO and drove results through video testimonial content driving £50,000 of pipeline revenue.
• Designed Facebook for Business Campaign driving £20,000 of pipeline revenue.

London Area, United Kingdom

Creating, managing, and optimising new and existing digital marketing campaigns which reach, engage and convert target audiences. Channels include paid search (including Google Ads Grant), paid social media (Meta, X, TikTok and LinkedIn), display advertising and new channels.Delivering digital fundraising activity, against annual plan. Running acquisition.

London, England, United Kingdom

• supporting the analysis and data analytics of key user journeys on the main Content Management System (CMS) website domain, sub domains and Learning Management System (LMS) using Google Analytics (GA4), Ahrefs and.
• supporting the User Acceptance Testing (UAT) for the digital transformation programme in the developing and launching of the inclusive, web accessible and user-centred products and services
• part of the semi autonomous agile Digital Team, who work to understand customer needs, identify pain points and potential opportunities continuously improving the digital user experience (UX) using Scrum and Agile.
• supporting the ongoing maintenance of technical SEO on the CMS and LMS platforms using Agile principles
• supporting the design and implementation of a digital experience and SEO operational plan aligning with both the data governance and new business strategy
• supporting enhancements to user experience (UX) and user interface (UI) including UX research, journey mapping and helping to implement improvements to UX/UI design, web accessibility, content, copy and navigation.

Hendon, London, UK

• LimmudA 5 person educational charity focused on education, learning, inclusion and social action culminating in a 5 day Festival event in Birmingham at the end of December each year. Marketing and Communications.
• Produced Marketing Strategy for Demand Generation and Lead Generation, developing and executing content strategies focused on driving sales revenue for £600 per person events registrations.
• Designed copy for Twitter organic campaign focused on Limmud’s 40 year old Brand Trust and Loyalty.
• Identified target keywords using KeySearch SEO Tools focused on using most relevant Keywords and terms for Google Ads Campaign, creating and optimising top-notch content.
• Focused on designing Young Professionals demographic Paid Search Google Ads campaign identifying trends on Google Analytics, improving search engine rankings and driving traffic.
• Provided Full Brand Audit on Marketing Strategies and tactics for 2022 and 2023 year long campaign.

Borehamwood, England, United Kingdom

• ChalklineA 25 person IT Managed Services and Cyber Security Provider Start Up approaching Scale Up expansion offering Cloud Based Microsoft Gold Standard services including SharePoint, Teams and full suite Cyber.
• Developed Marketing strategy, implemented Marketing plan, developing 30 Cyber Security products Blog articles repurposed for Social Media Channels Twitter and LinkedIn developing £1M+ of pipeline revenue from sectors.
• Drove Sales Enablement Lead Generation project: 6,000 Marketing Qualified Leads 60 companies.
• Developed and designed 15 How To Explainer Videos for SharePoint, increasing pipeline revenue for Sales Team and Project Team by 10% by identifying target keywords and developing strategies.

London, England, United Kingdom

• Axco, Wilmington Group PlcA 634 person Global Publishing Company that provides Insurance Market Intelligence and analysis through a bespoke Software as a Service (SaaS) platform build on top of a dynamic data lake data.
• Produced Keyword and SEO searches for SEO trends in the International Employee Benefits sector generating Market Intelligence worth £10M+ in revenue.
• Identified opportunities for Demand Generation Thought Leadership articles increasing engagement.

London, England, United Kingdom

• Institution of Mechanical EngineersA 681 person Professional Engineering Trade Association that provides networking, professional qualifications and event services to professionally qualified engineers and people.
• Reduced costs for Northern Ireland Regional Interview Centres from £130 per interview centre to Zero.
• Increased North West of England Interview Centres capacity by 50% per month.

London, England, United Kingdom

• Institution of Civil Engineers A 1,028 person Professional Engineering Trade Association that provides networking, professional qualifications and event services to professionally qualified engineers and people.
• Led Continuing Professional Development (CPD) Audit including Email Marketing Campaign with a 68% participation engagement rate in the CPD Audit.
• Coordinated Initial Professional Development Online Upgrade Project with 25% uplift in applications.
• Developed and implemented the Membership Upgrade Pipelining Project increasing uplift in Incorporated Engineers qualifying as Chartered Engineers by 15%.
• Produced Web Design Copywriting for the Digital Transformation Project increasing Demand Generation for Membership applications by 15%.

St Albans, England, United Kingdom

• HSBC Actuaries and Consultants Ltd (acquired by JLT Benefit Solutions in 2009)Top Contributions and Achievements:
• Project leadership on key reforms to departmental operations at annual departmental conference.
• Winner of Employee of the Month Award for efficiency.