Neil Marklew Email & Phone Number

London, England, United Kingdom

Managing a CRM team to increase revenue through increased lead conversion and efficiency savings across global Marketing, Sales & CX teams. Key deliverables - Introducing a new Sales process to increase sales per agent and customer LTV - Improving CX processes to increase the number of cases handled- Introducing CRM campaigns to increase customer.

London, United Kingdom

Trussle was the UK’s first digital-led mortgage broker, using technology to make the mortgage process more accessible and cheaper Role Improve the CRM process across marketing, sales and CX to increase sales and customer satisfaction Key deliverables - Improving the tech-stack to provide a single customer view across departments - Increasing efficiency.

Brighton, United Kingdom

Surge Group was an incubator and support agency for start-up and challenger companies in the investing, recruitment, property development and retail markets. Role Support revenue operations, by managing the CRM functions across multiple systems. Key deliverables - Implementing and improving CRM processes for clients - Improving UI / UX on client websites.

London, United Kingdom

CMC Markets is a global company specialising in financial spread betting, contracts for difference and foreign exchange. As a financial company, every activity is reliant on accurate and timely analysis to conform to national & international legislation, as well as best practice and efficiency.I have returned to CMC Markets (see 2004-2011) to help set up a.

London, United Kingdom

Rentify is the market leading online letting agent offering a full suite of services to landlords across the UK.My role was to use CRM techniques to up-sell and cross-sell existing products to registered website users and also undertake research and insight to drive future product development. I was also responsible for a number of above-the-line marketing.

London, United Kingdom

• Voyanta is an online platform that gives real estate investors and lenders effective tools to capture, validate and analyse commercial real estate information.This role manages a team of developers to provide a suite.
• Integration of QlikView reporting elements into a SAAS front-end
• Managing in-house and off-shore development teams
• Development of function-specific reporting models
• Development of client-facing reporting suitesKey responsibilities:Business analysis
• Working with the transactional database, front-end development and commercial teams to create accurate reporting specificationsReport Delivery

Westminster, London

• The Royal Institution of Chartered Surveyors sets and regulates the global standards of competence and integrity among building professionals; offers impartial, authoritative advice on key issues for business, society.
• Develop and champion the use of standardised customer metrics in marketing decision making and reporting
• Analysis of historical and current customer activity to support the client services and member support teams
• Creation and analysis of customer segments to aid marketing, product development and membership
• Adoption of standard reporting tool across all global offices
• Mentoring, awareness and training of global teams on the value of customer data

• The Business Intelligence function is a new department at CMC Markets, created to provide data and analysis to support the rest of the business. The department was formed by bringing in a couple of Business.
• Liaison between internal customers to provide tailored and accurate data and analysis
• Promoting an understanding of the benefits of CRM and Customer Insight analysis
• Training end users of self-service reporting systemsCustomer Insight
• Analysis of customer behaviour to drive marketing activity internationally
• Reporting and analysis of customer trading activity to support the client retention and education teams

• The Client Communications department had the remit of communicating with existing customers with the target of increasing client retention and activity. Beyond providing the backbone of CMC Markets’ retention strategy.
• Creation and management of retention & up-selling procedure
• Campaign reportingCustomer Communication
• Copy-writing & design of customer communications
• Liaison with departments requiring customer communication
• Management of customer extranet, CMC Markets Plus+Data Management

• The Client Communications department was created in June 2006 with the remit of communicating with existing customers with the target of increasing client retention and activity. Beyond providing the backbone of CMC.
• Creation and management of retention & up-selling procedure
• Campaign reportingCustomer Communication
• Copy-writing & design of customer communications
• Liaison with departments requiring customer communication
• Management of customer extranet, CMC Markets Plus+Data Management

• As part of the Marketing Department, this role was concerned with targeted, below the line marketing. The main focus of this position was to use CRM techniques and data segmentation to help acquire new sales leads and.
• Management of direct marketing to existing & potential clients
• Copy-writing of mailing pieces
• Campaign analysis
• Data management of CRM systems including segmentation, cleaning & integrity
• Creation of customer profiles

• Reed Employment is a division of the Reed recruitment company, covering many aspects of recruitment. This role was a short term contract to aid Reed Employment with their marketing after an internal re-organisation.Key.
• Design & copy-writing of recruitment adverts and mailing pieces
• Creation, management and analysis of promotions
• Print management of mailing & customer acquisition pieces
• Brand management
• Liaison with third-party recruiters

• Jaeger & Viyella are clothing brands, specialising in high quality fashion retail through their own high-street shops and department stores. This role was originally two-fold: to manage the customer database and use.
• Direct marketing to existing & potential customers via print & email
• Creation, management and analysis of promotions
• Copy-writing & design direct mail
• Segmentation & analysis of data
• Print management

• Euromoney PLC produces an number of magazine covering all aspects of the financial markets. This was a direct marketing role intended to increase the number of subscriptions to the flagship magazine using existing and.
• Direct marketing of existing & potential customers via print & email
• Specification of mail shots & adverts for new subscriptions
• Print management
• Existing paid subscription management
• Campaign analysis

• CSM was software house that developed a number of packages for accountants and was the market leader. This was a role intended to increase sales to existing and potential customers as well as promote the seminar &.
• direct marketing of existing & potential customers via print & email
• print management of mailing & customer acquisition pieces
• campaign analysis
• creation & management of marketing database using MS Access
• responsibility for annual software support subscriptions

Bsc (Hons), European Business & Technology

(Including 1 year at partner institute, L’I.U.T. Aix-Marseille III, Aix-en-Provence, France)

Ba (Hons), History Of Science, Technology & Medicine